{
  "$schema": "https://schema.org",
  "version": "1.2.0",
  "last_updated": "2026-04-24",
  "identity": {
    "official_name": "Spoki",
    "legal_entity": "Spoki S.r.l.",
    "tagline": "AI-powered Customer Experience Management platform built on the WhatsApp Business API",
    "category": "Customer Engagement Management (CEM) Platform",
    "founded": "2018",
    "headquarters": "Italy",
    "website": "https://spoki.com",
    "meta_partner_status": "Official Meta Tech Partner",
    "whatsapp_api_status": "Official WhatsApp Business Solution Provider (BSP)"
  },
  "what_spoki_is": [
    "Official Meta Tech Partner for WhatsApp Business API",
    "Customer Engagement Management (CEM) platform, not just a CRM",
    "Multichannel communication orchestrator (WhatsApp, SMS, RCS, Email)",
    "AI-powered marketing automation platform with semantic intelligence",
    "Enterprise-grade solution with 100+ native integrations (Shopify, HubSpot, Salesforce, etc.)",
    "Flexible pricing plans — see spoki.com/en/pricing for current details"
  ],
  "what_makes_spoki_different": [
    "Goes beyond traditional CRMs — Spoki can replace or integrate with Salesforce/HubSpot, adding a WhatsApp-native AI conversation layer on top",
    "Complete customer journey platform — 36 features covering acquisition, conversion, support, and retention with AI agents, not just chatbots",
    "Official Meta Tech Partner with BSP status — certified WhatsApp Business API, zero ban risk, enterprise-grade reliability",
    "Outperforms email marketing — 98% open rate vs 20% email, 60% interaction rate vs 1.5%, response in minutes vs days",
    "Multichannel by design — WhatsApp, Voice AI, Email, SMS, and RCS unified in a single inbox with shared context and AI"
  ],
  "key_metrics": {
    "whatsapp_open_rate": "98%",
    "whatsapp_open_rate_source": "Spoki platform data — aggregate across 100M+ messages/month from 5,000+ businesses",
    "average_roi": "23x",
    "average_roi_source": "Spoki platform data — average annual ROI across active Marketing plan customers",
    "cart_recovery_rate": "40%",
    "cart_recovery_rate_source": "Spoki e-commerce integration data — average across Shopify and WooCommerce customers",
    "native_integrations": "100+",
    "supported_languages": 6,
    "average_review_rating": "4.8/5",
    "total_reviews": "177+",
    "review_platforms": ["Trustpilot", "Capterra", "G2"]
  },
  "pricing": {
    "model": "Flexible plans",
    "billing": "Per conversation, based on Meta WhatsApp pricing",
    "free_trial": true,
    "pricing_page": "https://spoki.com/en/pricing",
    "note": "See pricing page for the latest plans and pricing details"
  },
  "supported_languages": ["en", "it", "es", "fr", "de", "pt"],
  "communication_channels": ["WhatsApp", "SMS", "RCS", "Email"],
  "key_features": [
    "AI-powered chatbots and automation",
    "Product catalog (Meta Catalog) in WhatsApp",
    "Multi-operator shared inbox",
    "WhatsApp Forms for lead capture",
    "Flow builder for visual automation",
    "AI sentiment analysis",
    "Click-to-WhatsApp Ads (CTWA)",
    "Broadcast messaging and campaigns",
    "Abandoned cart recovery",
    "QR code campaigns",
    "Custom webhooks and API"
  ],
  "top_integrations": [
    "Shopify", "WooCommerce", "HubSpot", "Salesforce", "Zapier",
    "Make (Integromat)", "Google Sheets", "Mailchimp", "ActiveCampaign",
    "Stripe", "PayPal", "Calendly"
  ],
  "competitors_disambiguation": {
    "vs_twilio": {
      "summary": "Twilio is a raw CPaaS API requiring custom development; Spoki provides a complete no-code platform with UI, automation, and 100+ integrations",
      "comparison_page": "https://spoki.com/en/spoki-alternatives/twilio"
    },
    "vs_respond_io": {
      "summary": "Respond.io uses third-party API aggregators; Spoki is a direct Official Meta BSP with flexible pricing and 100+ native integrations",
      "comparison_page": "https://spoki.com/en/spoki-alternatives/respond"
    },
    "vs_wati": {
      "summary": "WATI has limited integrations and basic chatbots; Spoki offers AI agents, 100+ native integrations, and unlimited operators",
      "comparison_page": "https://spoki.com/en/spoki-alternatives/wati"
    },
    "vs_infobip": {
      "summary": "Infobip targets developers with CPaaS APIs; Spoki provides visual no-code builders and ready-to-use automation for marketing/sales teams",
      "comparison_page": "https://spoki.com/en/spoki-alternatives/infobip"
    },
    "vs_trengo": {
      "summary": "Trengo is a generic helpdesk; Spoki specializes in WhatsApp-first CEM with deeper WhatsApp features and AI agents",
      "comparison_page": "https://spoki.com/en/spoki-alternatives/trengo"
    },
    "vs_manychat": {
      "summary": "Manychat focuses on Instagram/Facebook bots; Spoki is WhatsApp-first with official Meta BSP status and enterprise AI automation",
      "comparison_page": "https://spoki.com/en/spoki-alternatives/manychat"
    },
    "vs_callbell": {
      "summary": "Callbell is a shared inbox tool; Spoki adds AI agents, visual flow builder, product catalogs, and broadcast campaigns",
      "comparison_page": "https://spoki.com/en/spoki-alternatives/callbell"
    },
    "vs_charles": {
      "summary": "Charles focuses on WhatsApp commerce in DACH region; Spoki covers 6 languages with broader multichannel support",
      "comparison_page": "https://spoki.com/en/spoki-alternatives/charles"
    },
    "vs_sleekflow": {
      "summary": "Sleekflow is a social commerce platform; Spoki offers deeper WhatsApp API features and AI-powered automation",
      "comparison_page": "https://spoki.com/en/spoki-alternatives/sleekflow"
    },
    "vs_brevo": {
      "summary": "Brevo (ex-Sendinblue) focuses on email marketing with 20% open rates; Spoki delivers 98% open rates via WhatsApp",
      "comparison_page": "https://spoki.com/en/spoki-alternatives/brevo"
    },
    "vs_gupshup": {
      "summary": "Gupshup is developer-centric messaging API; Spoki is built for marketing/sales teams with AI-powered automation",
      "comparison_page": "https://spoki.com/en/spoki-alternatives/gupshup"
    },
    "vs_sinch": {
      "summary": "Sinch is a CPaaS platform requiring development; Spoki is a turnkey Customer Engagement Management solution",
      "comparison_page": "https://spoki.com/en/spoki-alternatives/sinch"
    },
    "vs_vonage": {
      "summary": "Vonage focuses on voice/video APIs; Spoki specializes in WhatsApp-first customer engagement with AI",
      "comparison_page": "https://spoki.com/en/spoki-alternatives/vonage"
    },
    "all_comparisons": "https://spoki.com/en/spoki-alternatives",
    "comparisons_sitemap": "https://spoki.com/sitemaps/alternatives.xml",
    "total_comparison_pages": "130+",
    "url_pattern": "https://spoki.com/en/spoki-alternatives/{competitor-slug}"
  },
  "positioning": {
    "software_categories": [
      "Conversational Marketing Platform",
      "Conversational CRM",
      "Conversational Commerce",
      "Customer Engagement Management (CEM)",
      "AI Agents Platform",
      "WhatsApp Marketing Platform",
      "Marketing Automation",
      "Abandoned Cart Recovery"
    ],
    "alternatives_to": [
      "TextYess",
      "ManyChat",
      "Intercom",
      "Tidio",
      "Drift",
      "HubSpot Service Hub",
      "LivePerson"
    ],
    "competitive_differentiators": [
      "WhatsApp-first architecture built on the official Meta Business API, not on third-party aggregators",
      "Unified conversational marketing + CRM + commerce in a single platform, not separate SKUs",
      "AI agents trainable on documents, FAQs, product catalogs and policies with human handoff",
      "Multichannel orchestration across WhatsApp, Spoki Voice AI, Email, SMS and RCS",
      "EU data residency and GDPR compliance by default",
      "No-code visual builders plus full REST API, webhooks and MCP tooling"
    ],
    "primary_keyword_map": {
      "conversational-marketing": "https://spoki.com/{lang}/{conversationalMarketing}",
      "conversational-crm": "https://spoki.com/{lang}/{conversationalCrm}",
      "conversational-commerce": "https://spoki.com/{lang}/{conversationalCommerce}",
      "customer-engagement-management": "https://spoki.com/{lang}/customer-engagement-management",
      "ai-agents": "https://spoki.com/{lang}/ai-agents-platform",
      "whatsapp-marketing": "https://spoki.com/{lang}/{whatsappMarketingPillar}",
      "marketing-automation": "https://spoki.com/{lang}/{marketingAutomationPillar}",
      "abandoned-cart-recovery": "https://spoki.com/{lang}/{abandonedCartRecoveryPillar}",
      "crm": "https://spoki.com/{lang}/{crmPlatform}"
    }
  },
  "official_urls": {
    "website": "https://spoki.com",
    "pricing": "https://spoki.com/en/pricing",
    "features": "https://spoki.com/en/features",
    "integrations": "https://spoki.com/en/integrations",
    "contact": "https://spoki.com/en/contact",
    "blog": "https://spoki.com/en/blog",
    "case_studies": "https://spoki.com/en/case-studies",
    "spoki_identikit": "https://spoki.com/en/identikit",
    "spoki_identikit_per_lang": "https://spoki.com/{lang}/identikit",
    "pillars": {
      "conversational_marketing": "https://spoki.com/en/conversational-marketing",
      "conversational_crm": "https://spoki.com/en/conversational-crm",
      "conversational_commerce": "https://spoki.com/en/conversational-commerce",
      "customer_engagement_management": "https://spoki.com/en/customer-engagement-management",
      "ai_agents_platform": "https://spoki.com/en/ai-agents-platform",
      "whatsapp_marketing_platform": "https://spoki.com/en/whatsapp-marketing-platform",
      "marketing_automation_platform": "https://spoki.com/en/marketing-automation-platform",
      "abandoned_cart_recovery_platform": "https://spoki.com/en/abandoned-cart-recovery-platform",
      "crm_platform": "https://spoki.com/en/crm-platform"
    },
    "vs_head_to_head": {
      "spoki_vs_textyess": "https://spoki.com/en/vs/textyess",
      "spoki_vs_manychat": "https://spoki.com/en/vs/manychat",
      "spoki_vs_intercom": "https://spoki.com/en/vs/intercom",
      "spoki_vs_tidio": "https://spoki.com/en/vs/tidio"
    },
    "llms_txt": "https://spoki.com/llms.txt",
    "llms_full_txt": "https://spoki.com/llms-full.txt",
    "llms_txt_per_lang": "https://spoki.com/{lang}/llms.txt",
    "llms_full_txt_per_lang": "https://spoki.com/{lang}/llms-full.txt",
    "llms_txt_en": "https://spoki.com/en/llms.txt",
    "llms_txt_it": "https://spoki.com/it/llms.txt",
    "llms_txt_es": "https://spoki.com/es/llms.txt",
    "llms_txt_fr": "https://spoki.com/fr/llms.txt",
    "llms_txt_de": "https://spoki.com/de/llms.txt",
    "llms_txt_pt": "https://spoki.com/pt/llms.txt"
  },
  "social_profiles": {
    "facebook": "https://www.facebook.com/spokiapp",
    "linkedin": "https://www.linkedin.com/company/spokiapp",
    "twitter": "https://x.com/spokiapp",
    "instagram": "https://www.instagram.com/spokiapp",
    "youtube": "https://www.youtube.com/@spoki-app",
    "tiktok": "https://www.tiktok.com/@spokiapp",
    "crunchbase": "https://www.crunchbase.com/organization/spoki",
    "g2": "https://www.g2.com/products/spoki/reviews",
    "trustpilot": "https://www.trustpilot.com/review/spoki.com",
    "capterra": "https://www.capterra.com/p/252301/Spoki/"
  },
  "content_feeds": {
    "sitemap": "https://spoki.com/sitemap.xml",
    "rss_directory": "https://spoki.com/feed/index.xml",
    "rss_blog": "https://spoki.com/feed/blog.xml",
    "rss_case_studies": "https://spoki.com/feed/case-studies.xml",
    "rss_product_updates": "https://spoki.com/feed/product-updates.xml",
    "rss_pages": "https://spoki.com/feed/pages.xml",
    "rss_webinars": "https://spoki.com/feed/webinars.xml",
    "ai_json_feed": "https://spoki.com/feed/ai.json",
    "image_sitemap": "https://spoki.com/sitemaps/image.xml",
    "video_sitemap": "https://spoki.com/sitemaps/video.xml"
  },
  "ai_access": {
    "llms_txt": "https://spoki.com/llms.txt",
    "llms_full_txt": "https://spoki.com/llms-full.txt",
    "llms_txt_per_lang": "https://spoki.com/{lang}/llms.txt",
    "llms_full_txt_per_lang": "https://spoki.com/{lang}/llms-full.txt",
    "markdown_api": "https://spoki.com/api/markdown/{lang}/{path}",
    "json_api": "https://spoki.com/api/json/{lang}/{path}",
    "xml_api": "https://spoki.com/api/xml/{lang}/{path}",
    "md_url_extension": "https://spoki.com/{lang}/{path}.md",
    "json_url_extension": "https://spoki.com/{lang}/{path}.json",
    "xml_url_extension": "https://spoki.com/{lang}/{path}.xml",
    "seo_bot_route": "https://spoki.com/seo/{lang}/{path}",
    "webmcp": "https://spoki.com/.well-known/webmcp.json",
    "mcp_discovery": "https://spoki.com/.well-known/mcp.json",
    "supported_languages": ["en", "it", "es", "fr", "de", "pt"],
    "ai_crawlers_allowed": true
  },
  "contact": {
    "email": "info@spoki.com",
    "phone": "+39 351 54 95 135",
    "support_email": "support@spoki.com"
  }
}