---
title: About Spoki
language: en
page: about
url: https://spoki.com/en/about
generated_at: 2026-03-19T05:18:26.943Z
format: LLM-friendly Markdown
version: 1.0.0
---

# About Spoki

*Revolutionizing business communication through innovation and technology*

## At Spoki we want to make WhatsAppaccessible

## Spoki is the Customer Engagement Management (CEM) platform

We believe that trust is the heart of every business: that's why we transform cold, automated messages into authentic, personal, and valuable conversations.

We help businesses talk to people in a simple, direct, and human way.

## Mission

Our mission is to help millions of businesses create more authentic, direct, and personal relationships with their customers, building lasting and valuable connections through the power of conversational messaging.

## Vision

**The future is conversational.**

We envision a world where every interaction between a business and its customers is meaningful, personalized, and human. Where technology enables authentic conversations at scale, and where WhatsApp becomes the bridge between brands and people.

## Values

### 1. Boundless Passion

We deeply love what we do. We believe that excellence is born from constant dedication and that authentic passion is more powerful than simple talent.

### 2. Customer Success

Our customers' success is our top priority. We listen and act to exceed every expectation: we are convinced that our growth is only possible through their results.

### 3. United Team

We work as a single organism, putting collective goals above individual ones. We collaborate and support each other to grow together as professionals and as individuals.

### 4. Entrepreneurial Mindset

We foster autonomy and initiative. We believe that 'imperfect today is better than perfect tomorrow': we act with courage and learn from every mistake to innovate fast.

## Company History

*Click to see the story*

### 2021 - The Spark and the Ultimatum

It all started in Puglia to solve a critical problem: emails were being ignored and communication with users was broken. After months of setbacks and failures, we set July 2021 as the deadline: either we invoiced €900 or we would shut everything down. We won the bet, exceeding all expectations and closing the year with our first €45,000 in revenue.

### 2022 - Validation and Growth

We realized that our need was shared by thousands of other companies. We expanded beyond Puglia and started scaling: we went from €45k to €400,000 in revenue.

### 2023 - Independence and the First Million

A year of historic turning points. After a pure bootstrapping journey, Spoki became an independent company. We welcomed our first investors, consolidated our maturity, and reached the milestone of our first million euros in revenue.

### 2024 - The Great Climb

A year of unprecedented expansion in which we doubled every single number: from revenue to message volumes, to the size of our team. We consolidated our leadership in Italy, demonstrating that our Customer Engagement model is ready to scale without limits.

### 2025 - International Expansion

We established the Brindisi-Barcelona axis, bringing our Apulian DNA to the global market. It was the year of our technological breakthrough: we integrated Artificial Intelligence at the heart of our platform, redefining Customer Engagement Management (CEM) on an international scale.

### 2026 - The future is conversational.

Our goal? To become the global standard for sales and customer care on WhatsApp. We want every company in the world to have an authentic and direct voice, breaking down every barrier between those who sell and those who buy.

## Our Impact - Spoki in Numbers

Here's how Spoki has grown over the years:

### 2021

- **Revenue**: 45,000€
- **Messages Sent**: 500K+
- **Customers**: 50+
- **Team Members**: 5

### 2022

- **Revenue**: 400,000€
- **Messages Sent**: 4M+
- **Customers**: 200+
- **Team Members**: 12

### 2023

- **Revenue**: 1,000,000€
- **Messages Sent**: 15M+
- **Customers**: 1,000+
- **Team Members**: 25

### 2024

- **Revenue**: 2,500,000€
- **Messages Sent**: 35M+
- **Customers**: 5,000+
- **Team Members**: 40

### 2025

- **Revenue**: 5,000,000€
- **Messages Sent**: 60M+
- **Customers**: 20,000+
- **Team Members**: 60

### 2026

- **Revenue**: XX Million
- **Messages Sent**: XX Million
- **Customers**: 100K+
- **Team Members**: 100

## Where We Are

### San Vito dei Normanni

Brindisi, Italy

### Barcelona

Spain

*From Puglia to Catalonia: one team, one global vision.*

## Our Team

Our team is composed of passionate professionals working across different departments:

### Board

- **Giorgio Pagliara** - CEO
- **Mattia Pace** - CMO & Board of Directors

### Sales

- **Giuseppe Colucci** - Sales Manager
- **Cristina Griglia** - Account Executive Inbound
- **Salvatore Marzolla** - Sales Development Representative
- **Greta Camporeale** - Sales Representative
- **Davide Mango** - Partner Manager Italy and RoE
- **Luciana Sciannimanico** - Head of Sales
- **Vincenzo Furfaro** - Enterprise Account Executive
- **Juan Manuel Lazo** - Enterprise Account Executive
- **Victor Lorente** - Enterprise Account Executive
- **Manuel García Oliveros** - Enterprise Account Executive
- **Stefano Tacconi** - AI Sales Process Automation
- **Gloria Zanini** - AI Sales Process Automation
- **Marco Rende** - Enterprise Account Executive

### Engineering

- **Davide Candita** - Back-End Senior Developer
- **Cosimo Franco** - CTO
- **Amin Salami** - Software Engineer Samurai
- **Ali Varasteh** - Software Engineer | Data Scientist
- **Salvatore Corsa** - Senior Full Stack Developer
- **Gabriele Bello** - Full Stack Developer
- **Mohammad Torabi** - Junior Software Developer
- **Luca Francavilla** - Junior Software Developer
- **Alireza Azadi** - Software Engineer
- **Alireza Javaheri** - Software Engineer
- **Giacomo Angelucci** - Software Developer
- **Gabriele Chirico** - Software Developer
- **Mohamed Ali Jaziri** - Software Engineer

### Customer Success

- **Daniela Pascale** - Customer & Onboarding manager
- **Marco Manigrassi** - Customer Success Manager
- **Antonella Mingolla** - Customer Care
- **Claudia De Paola** - Customer Success Specialist
- **Giulio Trinchera** - Customer support
- **Francesca Vitale** - Customer Success Specialist
- **Antonella D'Agnano** - Customer Onboarding Specialist

### Customer Support

- **Emanuela Locorotondo** - Chief Customer Support & Partners Success
- **Enrico Petrelli** - Customer support specialist
- **Daniele Intermite** - Customer Support Specialist

### Marketing

- **Alessandro Leo** - Digital Marketing Manager
- **Mattia Pace** - CMO & Board of Directors
- **Luigi Franco** - Graphic Designer
- **Francesca Aggazio** - Product Manager
- **Lorenzo De Donno** - Senior Marketing Specialist, CRM & ABM Manager
- **Alissia Rodia** - Video AI Specialist
- **Maria Fornell** - Global Partner Manager
- **Ana Rueda Dominguez** - Country Marketing Manager
- **Lina Bassiouny** - Art director (UX/UI)
- **Martina Pellegrini** - Event Manager
- **Ramy Elhakim** - CRM Manager

### Partner Success

- **Emanuela Locorotondo** - Chief Customer Support & Partners Success
- **Francesco Di Domenico** - Partner Success Manager
- **Federica Turrisi** - Partner Success Manager
- **Jose Fernández** - Partner Success Manager

### Operation

- **Luisa Giannachi** - COO

### Administration

- **Francesca Mastrorosa** - Administration and accounting
- **Matteo Alagna** - CFO

### HR

- **Elisa Cordalonga** - Human Resource Specialist
- **Alice Torretta** - Event & Travel Assistant
- **Mai Badawy** - Senior HR Specialist
- **Serena Spera** - Head of HR

## Join Our Community

Follow us on our social channels to stay updated on news, events and exclusive content

### Our Social Media

- [LinkedIn](https://www.linkedin.com/company/spokiapp/?viewAsMember=true)
- [Instagram](https://www.instagram.com/spokiapp/)
- [Facebook](https://www.facebook.com/spokiapp/)
- [YouTube](https://www.youtube.com/@spoki-app)
- [TikTok](https://www.tiktok.com/@spokiapp)
- [X (Twitter)](https://x.com/Spokiapp)

### Learn to Use Spoki

Join Spoki Academy and complete all levels to become a Certified Spoki Expert. Learn automation, conversational marketing strategies, and how to use the Spoki platform like a pro.

[Join Spoki Academy](https://academy.spoki.com/en/auth)

## Press kit

Enter and experience the world of Spoki.
Download the Press kit and retrace with us all the stages of our journey.

[Download it here](https://drive.google.com/drive/folders/1lxsSHnrRwlmSPJKTRrb0P1IDCJAzyKGv?utm_id=menu)

## They talk about us

Discover what they say about Spoki: articles, interviews and awards from press and media.

[Read press coverage](https://spoki.com/en/press)

---

**Join Our Journey**

## Related Links

- [Contact Us](https://spoki.com/en/contact)
- [Our Features](https://spoki.com/en/features)
- [Pricing](https://spoki.com/en/pricing)
- [Press Coverage](https://spoki.com/en/press)

