A Year of Spoki: All the Updates for 2025 and a Spoilers for the Near Future of Conversational Marketing
Spoki
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2025 delivered. Big time.
This was the year Spoki evolved into a Customer Experience Management (CEM) platform — purpose-built for WhatsApp-first businesses.
Not a traditional CRM.
Not just a messaging tool.
And not AI bolted on top of conversations.
In 2025, Spoki brought together WhatsApp, SMS, automation, and AI to help teams design, automate, and scale customer experiences across sales, support, and marketing.
Not just faster replies — but smarter conversations.
Not just messages — but structured, measurable processes.
Throughout the year, we shipped dozens of updates: new channels, AI agents, advanced automations, and deep integrations that quietly made Spoki faster, safer, and easier to use every day.
This article is the full recap of everything we released in 2025, month by month.
One core idea behind everything we built
WhatsApp has become the most important relationship channel between brands and customers.
But conversations alone aren’t enough.
In 2025, we focused on one clear goal:
turn conversations into structured, repeatable, and measurable processes — for sales, support, marketing, and operations.
That’s why Spoki evolved into a Customer Experience Management (CEM) platform, designed to orchestrate customer interactions in real time, not just store data like a traditional CRM.
Spoki brings together:
- WhatsApp and SMS
- Advanced, no-code automations
- Context-aware AI agents
- CRM, marketing tools, and analytics
All in one place.
The result is a stronger foundation — and a platform ready for an even bigger 2026.
January – Building the foundations to scale
January was about strengthening the core of the platform: data structure, automation logic, and compliance — the fundamentals required to scale customer experiences.
Better data organization with tag categories
Managing large contact volumes became easier thanks to structured tagging, clearer segmentation, and more maintainable automations.
Billing fully inside the platform
Payment history and invoices moved directly into Spoki, reducing friction and eliminating the need for external tools.
Marketing consent and compliance
Dedicated consent fields, unsubscribe logic, and automation rules based on consent status improved transparency, trust, and regulatory safety.
Multilingual automations
One automation, multiple languages. Messages automatically adapt to the contact’s language, making Spoki ready for international operations.
Smarter automation logic
New branching steps and context-aware flows allow teams to manage conditions and button interactions within the same automation.
Integrations released in January
- HubSpot – sync contacts, pipelines, and activities
- Make – build custom workflows across hundreds of tools
These integrations positioned Spoki as the connective layer between WhatsApp and the entire tech stack.
February – Scaling the ecosystem
February focused on control and structure for growing teams and shared environments.
Automation change history
Teams can now track who changed what, when, and why inside automations — a critical feature for agencies, partners, and complex operational setups.
March – Security and product-led growth
March was about making Spoki safer and more flexible, without adding friction to the user experience.
Dynamic media in messages
Images, videos, and documents can now be inserted dynamically inside messages using fields, enabling richer and more personalized conversations at scale.
Two-Factor Authentication (2FA)
An additional security layer for platform access, improving protection while keeping onboarding and daily usage simple.
April – AI enters the workflow
April marked a major shift: AI became part of daily operations inside Spoki.
Spoki AI Assistant
A built-in assistant that helps users directly inside the platform by answering questions, suggesting marketing actions, and supporting automation and campaign setup.
Automation error handling
Teams can now detect failed message deliveries, manage fallback flows, and handle errors directly inside automations — increasing reliability and control.
Integrations released in April
- Gorgias – eCommerce customer support
- Zadarma – telephony integration
These integrations made Spoki even more central to customer-facing workflows.
May – Turning conversations into data
In May, conversations became structured, usable data.
Forms inside WhatsApp chats
Businesses can collect structured information without forcing users to leave the conversation.
New form fields and exports
Checkbox groups, radio buttons, dropdowns, and CSV exports make data collection and analysis simple and scalable.
Better organization at scale
Automations and templates can now be grouped into folders, bringing clarity even to complex setups.
June – Even more powerful automations with AI
June focused on advanced automation control and AI orchestration.
Non-response handling
Trigger alternative flows automatically when a customer doesn’t reply within a defined timeframe.
AI Operator control
Enable or disable AI-driven responses dynamically via automation, keeping humans and AI perfectly coordinated.
Advanced webhooks
Fully customizable webhooks allow seamless integration with any external system.
July – A turning point
July was a milestone month for Spoki’s evolution as a CEM platform.
New channel: Two-way SMS
WhatsApp and SMS are now unified into a single conversational platform.
Sentiment Analysis
Understand the real emotional tone behind customer conversations — not just the words.
Sales AI Agent for eCommerce and AI Agent for Customer Care
AI agents that guide customers to the right products, generate checkout pages automatically, and support post-purchase with order and shipping updates.
Campaign calendar view
Plan campaigns with suggested holidays and events, manage timelines visually, and generate message content with AI.
Integrations released in July
- Composio
- Emailchef
- Klaviyo (list synchronization)
These integrations expanded Spoki’s marketing and data ecosystem significantly.
August – Faster execution
August was about reducing friction and speeding up daily operations.
Manual automation triggers from chat
Start automations directly from conversations.
Favorite automations
Quick access to the workflows that matter most.
Less friction. More speed.
September – Strategy and platform evolution
September focused on outbound scale and platform evolution.
One-way SMS
A dedicated channel for large-scale outbound messaging.
Dynamic list messaging
Highly personalized bulk sends, even at scale.
October – Governance improvements
October introduced features to improve visibility and team control.
New form field: Link
More flexibility in data collection.
User status and last access visibility
Better governance and accountability across teams.
November – A new phase for Spoki
November marked a strategic evolution of the platform, pushing Spoki further toward a fully customizable Customer Experience Management system.
WhatsApp Business App + Spoki
Teams can now use WhatsApp Business App and Spoki together, importing historical chats and continuing conversations without disruption.
Deals and pipelines
Spoki introduced native pipelines to manage leads and offers directly inside the platform, bringing sales workflows closer to conversations.
Custom AI Agents
Customers can now create and customize their own AI agents, adapting behavior, tone, and logic to their specific business needs.
This allows teams to design AI agents that truly reflect their brand, processes, and customer experience — not generic assistants, but tailored conversational operators.
Meta Conversion API
Lead conversions can be tracked directly on Facebook Pixel, closing the loop between conversations and paid acquisition.
Advanced automation triggers
New triggers and filters were introduced, including:
- first-ever message detection
- filters based on WhatsApp Quality Rating
- automated “mark chat as read” actions
These updates gave teams more precision and control over automation logic.
Integrations released in November
- Meta Conversion API
December – A stronger platform and smarter onboarding
December was a month of consolidation and refinement.
WhatsApp Business App Activation
Connect an existing WhatsApp Business App number, keep using the app alongside Spoki, and automatically sync chats — without losing history.
Safer automations
Deleting branching steps now includes confirmation modals, selective path retention, and protection from accidental data loss.
New automation step: Set Chat as Read
Perfect for inbox hygiene, escalations, and follow-ups.
Integrations released in December
- Google Sheets – create or update rows directly from automations
- Media API – manage media files on WhatsApp via API for scalable integrations
What’s next
2025 was about building the foundations.
The next chapter is about scale.
As Spoki continues to evolve as a Customer Experience Management platform, the focus for the coming year is clear:
Opening new conversational channels
WhatsApp remains at the core, but customer journeys don’t stop at a single channel. Spoki will continue expanding its conversational surface, enabling businesses to design experiences that flow naturally across multiple touchpoints — always connected, always contextual.
Stronger AI for end-to-end automation
AI will move from supporting conversations to orchestrating them.
The goal is a more autonomous platform, where AI agents don’t just reply, but manage complete workflows: qualifying leads, handling support flows, triggering actions, and escalating only when human intervention is needed.
Deeper integrations with external tools
Customer experience doesn’t live in isolation.
Spoki will keep strengthening its ecosystem with new integrations across CRM, marketing, analytics, and operational tools — allowing data, actions, and insights to move seamlessly between systems.
All of this points in one direction:
a platform where conversations are no longer isolated moments, but the backbone of how businesses operate, sell, and support at scale.
Spoki 2025 was about becoming a CEM platform.
What comes next is about making customer experience truly automatic, connected, and measurable — everywhere it happens.
Stay with us and don’t miss the next wave of features built to scale your business and elevate your customer experience.