ActiveCampaign and Spoki: the perfect integration

Who is Spoki 

Spoki is a technology solution that enables companies of all industries to develop their business on WhatsApp. The platform automates communication in the areas of marketing, sales, and customer support through the delivery of massive promotional campaigns, intelligent chatbots, and live chat, with the ability to integrate it with more than 4,000 tools. 

Spoki helps companies make the most of WhatsApp, transforming it into a powerful channel that allows them to increase all performance KPIs in sales, marketing and customer care.

Active Campaign as Ideal CRM

ActiveCampaign stands out as a CRM tool for its ability to effectively integrate customer information with marketing operations, segmenting the database based on specific behaviors, such as purchase frequency or product preferences. 

Thanks to its intuitive interface and rich interaction tracking functionality, anyone with a Business can easily manage contacts and pipelines, improving customer service personalization and optimizing the entire sales cycle. Furthermore, through ActiveCampaign and Spoki, personalized offers can be automatically sent to customers who have viewed a product multiple times on the site but have not completed the purchase. This allows you to recover potential lost sales and increase conversion.

Active Campaign: All-in-one Marketing Automation platform

In the field of marketing automation, ActiveCampaign excels in its versatility and power. It offers advanced tools to create customized automation paths based on user behavior, allowing companies to send targeted messages that increase engagement and convert more effectively.

For example, after a customer downloads a PDF or performs any action on your business’s website, ActiveCampaign together with Spoki can send a series of automated emails that guide the customer through an informational path, at the end of which a free consultation or any other product and service is offered. This type of automation not only saves valuable time but also increases the chances of conversion through targeted and continuous engagement.

Sending Mass Campaigns

ActiveCampaign with Spoki proves to be an effective solution in supporting the sending of massive email campaigns with ease. A business can leverage this capability to launch targeted campaigns to inactive customers, sending personalized emails based on their past interests and purchasing behaviors, encouraging their reactivation.

The combination of both platforms allows you to manage large volumes of emails with high deliverability, ensuring that messages effectively reach the target audience. This is crucial for all businesses that need to rapidly scale their communications.

From Unidirectional to Bidirectional

The evolution from a one-way to a two-way integration with Spoki is a great advantage of ActiveCampaign. This implementation means that every time a customer updates their contact preferences on Spoki, the changes are automatically reflected in ActiveCampaign. This not only allows you to send data to Spoki but also to receive information back, creating a more dynamic and informed workflow that further enhances marketing and customer service operations. Furthermore, it ensures that communications are always relevant and based on the most up-to-date data, reducing the risk of sending irrelevant messages that could alienate users.

Chat Embedded

Finally, ActiveCampaign’s Chat Embedded feature directly integrates live chat capabilities into the CRM, allowing instant communication with customers. In detail, it allows you to view all customer information in one place, understand their chances of closing, and, based on these, take the actions that you deem functional to achieving the objectives. A very useful function for all departments of your business, from Sales to Customer Care.

This function is essential for maintaining continuous and timely interaction, key elements for improving customer satisfaction, accelerating the resolution of requests and the purchasing decision-making process, as well as the overall experience.

ActiveCampaign, the omnichannel solution that joins Spoki

One of the most effective aspects of ActiveCampaign is its ability to create consistent and integrated omnichannel communication, connecting different marketing channels into a single overall strategy. Its integration with Spoki, a vertical solution optimized for WhatsApp, represents a strategic advantage for companies that want to make the most of the world’s most popular messaging platform.

Indeed, WhatsApp, with its billions of active users, has become an essential communication tool for reaching customers personally and directly. By integrating ActiveCampaign with WhatsApp through Spoki, companies can leverage the best of both worlds, through a modern and effective win-win strategy. The omnichannel approach not only meets customers’ needs for seamless and integrated communication but also increases customer satisfaction and improves conversions and sales.

Other tangible benefits are:

• Immediacy and personalization: WhatsApp allows instant and direct communication, which is ideal for personalizing customer interaction and responding in real time;
• Greater Engagement: Messages sent via WhatsApp tend to have significantly higher open and response rates compared to other channels (up to 98% Read Rate, and 80% more interaction);
• Analysis and segmentation: With ActiveCampaign and Spoki, companies can analyze WhatsApp interactions to further refine their marketing and customer service strategies.

Benefits of Omnichannel

This omnichannel strategy ensures that no customer is overlooked. Whether they prefer email, text messages, or live chat, ActiveCampaign allows you to nurture these relationships on various fronts, maximizing the potential of each channel. The integration with WhatsApp and Spoki, in particular, allows for immediate and interactive communication, which is essential for building customer trust and loyalty.

Conclusion

Integrating ActiveCampaign with Spoki offers a number of tangible benefits that go beyond simple marketing automation. This partnership enhances the ability of businesses in all industries to effectively engage customers, manage complex relationships, and personalize communication in ways that were previously unattainable, with a significant increase in operational efficiency.

This synergy between Spoki and ActiveCampaign not only optimizes communications but also establishes a solid foundation for sustainable growth and continuous innovation, positioning companies for long-term success in today’s competitive market.

Do you want to integrate WhatsApp Marketing into your business?

Start with a free account on  Spoki and start your first campaigns with 5 € of included credit.

Or contact us to build your winning strategy together. We are waiting for you!