---
title: How to Connect Facebook Ads to WhatsApp Business (Click-to-WhatsApp)
language: en
page: blog/connect-facebook-ads-whatsapp-business-click-to-whatsapp
url: "https://spoki.com/en/blog/connect-facebook-ads-whatsapp-business-click-to-whatsapp"
generatedAt: "2026-03-19T05:22:16.677Z"
category: blog
author: Spoki
publishedAt: "2026-02-18T19:56:54"
version: 1.0.0
---

# How to Connect Facebook Ads to WhatsApp Business (Click-to-WhatsApp)

**Author:** Spoki | **Published:** 2/18/2026

*Connect Facebook Ads to WhatsApp with Click-to-WhatsApp ads. Lead flow, templates, and compliance. Step-by-step with Spoki.*

---

**Click-to-WhatsApp** **ads** on **Facebook** and **Instagram** let **ad** **clicks** open a **WhatsApp** **conversation** with your **business**, so **leads** can **message** you directly. Connecting **Facebook** **Ads** to **WhatsApp** **Business** requires a **WhatsApp** **Business** **account** (or **API**), an **approved** **template** for the first **message**, and the **ad** **format** that uses the **WhatsApp** **button**.

This guide explains how to connect **Facebook** **Ads** to **WhatsApp** **Business** using **Click-to-WhatsApp**: what you need, how to set up the **ad**, and how to handle the first **message** and **conversations** in line with **WhatsApp** **policy**. For **solutions** that support **API** and **ads** **flow**, see [Spoki solutions](https://spoki.com/en/solutions) and [features](https://spoki.com/en/features).

## What You Need Before Connecting Facebook Ads to WhatsApp

To run **Click-to-WhatsApp** **ads** that start real **conversations** (not just open **WhatsApp** with a **number**), you typically need:

- **WhatsApp Business account or API:** **Click-to-WhatsApp** **ads** can use the **WhatsApp Business App** (one **number**, **manual** **replies**) or the **WhatsApp Business API** (same **number** or dedicated **number**, **templates**, **automation**, **inbox**). For **scale** and **templates**, the **API** is recommended.

- **Approved template:** The first **message** to a **contact** who **clicks** your **ad** must be an **approved** **template**. You create a **template** (e.g. **welcome**, “Hi, thanks for your interest. How can we help?”) and use it when the **lead** opens the **conversation** from the **ad**.

- **Facebook Business Manager and ad account:** You need **Facebook** **Business** **Manager**, an **ad** **account**, and your **Facebook** **Page** linked to your **WhatsApp** **Business** **account** (or **API** **number**) so **Meta** can show the **WhatsApp** **button** on **ads**.

**Platforms** like Spoki provide **API** access, **template** management, and **inbox** so **leads** from **Facebook** **Ads** land in one place. For [use cases](https://spoki.com/en/use-cases) and [customer support](https://spoki.com/en/customer-support), see the links.

**Why Click-to-WhatsApp works:** **Leads** who **click** your **ad** are already **interested**; opening **WhatsApp** is a low-friction step and **conversations** often **convert** better than **landing** **pages** or **forms**. **Template**-based first **messages** keep you **compliant** and set the tone; **replies** can be **qualified** with **automation** or **agents**. **Tracking** **conversions** (e.g. **Meta** **Events** **Manager**, or **conversation** **started** in your **platform**) helps you **optimize** **ad** **spend** and **creative**. For **solutions** that combine **ads** and **WhatsApp** **API**, see the links. **Tip:** Keep your first **template** short and action-oriented (e.g. “Thanks for your interest. Reply with your question or book a [demo](https://spoki.com/en/book).”) so **leads** get a clear **next** **step** without scrolling; this improves **reply** **rates** and keeps the **conversation** inside **WhatsApp** **policy**.

## How to Set Up Click-to-WhatsApp Ads

To connect **Facebook** **Ads** to **WhatsApp** **Business** with **Click-to-WhatsApp**:

- **Link WhatsApp to Facebook:** In **Facebook** **Business** **Manager** (or **Meta** **Business** **Suite**), go to **Settings** → **Accounts** → **WhatsApp** **Accounts** and add your **WhatsApp** **Business** **number** (from the **App** or from your **API** **provider**). **Verify** the **number** so **Meta** can attach it to **ads**.

- **Create an ad with WhatsApp destination:** When creating an **ad** in **Ads** **Manager**, choose **Messages** or **Conversions** as the **objective** and select **WhatsApp** as the **destination**. Choose your **WhatsApp** **account** and, if using the **API**, the **template** that will be sent as the first **message** when someone **clicks** the **ad**.

- **Design the ad:** Use **creative** (image or video) and **copy** that encourage **clicks** to **WhatsApp**. The **CTA** **button** will be “**WhatsApp**” or “Send **Message**”. **Pre-filled** **message** (optional) can match your **template** **button** text so the **conversation** starts **compliant**ly.

- **Launch and track:** After **launch**, **clicks** open **WhatsApp** and send the first **message** via your **template**. **Replies** go to your **WhatsApp** **App** or **API** **inbox**. Track **conversions** (e.g. **lead** **form** **submissions** in **Meta**, or **conversations** started in **WhatsApp**) to optimize **ads**. For [pricing](https://spoki.com/en/pricing) and [registration](https://spoki.com/en/landing-registration), see the links; you can [book a demo](https://spoki.com/en/book) to see **Click-to-WhatsApp** and **API** together.

## Handling Conversations After the Ad Click

When a **lead** **clicks** your **Click-to-WhatsApp** **ad**:

- The first **message** is sent using your **approved** **template** (e.g. **welcome**). This keeps you **compliant** with **WhatsApp** **policy**.

- A **24-hour** **session** starts; you can **reply** with **free-form** **messages** or use **automation** (e.g. **chatbot**, **qualification** **flow**).

- **Replies** appear in your **WhatsApp** **App** (if you use the **App**) or in your **API** **platform** **inbox** (if you use the **API**). **Agents** can **hand off** and **CRM** **integration** keeps **lead** **data** in one place.

Keeping **conversations** in **WhatsApp** and using **templates** only when required (first **message**, after **session** end) helps **compliance** and **conversion**. **A/B** **test** **ad** **creative** and **CTA** to see which **copy** and **images** drive more **clicks** to **WhatsApp**; then **optimize** your **welcome** **template** and **first** **reply** so **leads** get a clear **next** **step** (e.g. **demo** **booking**, **pricing** **link**). For [solutions](https://spoki.com/en/solutions) and [artificial intelligence](https://spoki.com/en/artificial-intelligence), see the links. If **volume** grows, use **automation** (e.g. **qualification** **flows**, **FAQ** **bot**) in the **24-hour** **window** so **agents** focus on **hot** **leads**; **platforms** that support both **ads** and **API** let you **track** **conversion** from **click** to **closed** **deal** in one place.

## Compliance and Best Practice

**Click-to-WhatsApp** **ads** must respect **WhatsApp** **policy**:

- **Templates** for the first **message**; **free-form** only within the **24-hour** **session**.

- **Opt-in:** **Leads** who **click** the **ad** are **opting in** to start a **conversation**; you can send the **welcome** **template** and **reply** in **session**. For **marketing** **messages** after **session** end, use **approved** **templates** and respect **opt-out**.

- **Privacy:** Follow **Facebook**/**Meta** and **WhatsApp** **privacy** and **data** **use** guidelines for **ad** **traffic** and **lead** **data**.

A **platform** like Spoki that manages **templates** and **API** **inbox** helps you run **Click-to-WhatsApp** **ads** with **compliance** and **efficiency**. For a **ROI** estimate, use the [roi-calculator](https://spoki.com/en/roi-calculator). **Takeaway:** Keep your first **template** short and clear so **leads** know the **next** **step**; **track** **conversions** from **ad** **click** to **conversation** **start** and **closed** **deal** so you can **optimize** **creative** and **spend**. For **lead** **qualification** and **support** resources, see [customer support](https://spoki.com/en/customer-support) and [solutions](https://spoki.com/en/solutions).

## Conclusion

To connect **Facebook** **Ads** to **WhatsApp** **Business**, link your **WhatsApp** **number** (App or **API**) to **Facebook** **Business** **Manager**, create **Click-to-WhatsApp** **ads** with an **approved** **template** for the first **message**, and handle **replies** in your **App** or **API** **inbox**. Use **templates** for the first **message** and after **session** end, and respect **opt-out**. **Leads** from **Facebook** and **Instagram** **ads** can **message** you in one **click**; **qualify** them with **automation** or **agents** and **track** **conversions** to improve **ad** **performance**. **Testing** different **templates** and **first** **message** **copy** can **increase** **reply** **rates** and **conversion** from **ad** **clicks**. **Facebook** **Ads** **Manager** and **Meta** **Business** **Suite** let you **track** **clicks** to **WhatsApp** and **conversation** **starts**; **combine** this with **CRM** or **platform** **analytics** to **measure** **lead** **quality** and **sales** from **Click-to-WhatsApp** **ads**. Explore [Spoki features](https://spoki.com/en/features) and [solutions](https://spoki.com/en/solutions), [register](https://spoki.com/en/landing-registration), or [book a demo](https://spoki.com/en/book) to run **Click-to-WhatsApp** **ads** with the **WhatsApp Business API**.
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