{"meta":{"page":"blog/how-to-use-whatsapp-in-the-marketing-funnel-the-spoki-case","language":"en","url":"https://spoki.com/en/blog/how-to-use-whatsapp-in-the-marketing-funnel-the-spoki-case","generated_at":"2026-04-18T18:45:21.457Z","formats":{"html":"https://spoki.com/en/blog/how-to-use-whatsapp-in-the-marketing-funnel-the-spoki-case","markdown":"https://spoki.com/en/blog/how-to-use-whatsapp-in-the-marketing-funnel-the-spoki-case.md","json":"https://spoki.com/en/blog/how-to-use-whatsapp-in-the-marketing-funnel-the-spoki-case.json","xml":"https://spoki.com/en/blog/how-to-use-whatsapp-in-the-marketing-funnel-the-spoki-case.xml"}},"content":{"title":"How to Use WhatsApp in the Marketing Funnel: The Spoki Case","sections":[{"heading":"How to Use WhatsApp in the Marketing Funnel: The Spoki Case","level":1,"text":"**Author:** Spoki | **Published:** 10/1/2021\n\n*In marketing strategies, very often, we use emails to send valuable content to our audience. Promotional, informative, educational content that has the objective of improving the consideration of the product/company and pushing the recipient to a conversion. In this article we will see how to predict the sending of a WhatsApp message in the marketing funnel. Emails play a very […]*\n\n---\n\nIn marketing strategies, very often, **we use emails to send valuable content to our audience**. Promotional, informative, educational content that has the objective of **improving the consideration of the product/company** and pushing the recipient to a **conversion**. In this article we will see how to predict the sending of a **WhatsApp message in the marketing funnel.**\n\nEmails play a very significant role in the strategy, yet **only 20% of recipients open them.** This figure, 20%, tells us that **it is no longer possible to use only email as a means of communication with our customers for successful communication.**"},{"heading":"WhatsApp in the Marketing Funnel: A Concrete Case","level":2,"text":"I**l case study Objective**: lead increase Marketing Automation Tool\n\n**Utilizzato**: Active Campaign\n\nWe created a **lead campaign on Facebook** and connected the contact form to **Active Campaign with Zapier**. With each new form submission, user data is sent to Active Campaign and placed in a specific phase of the designated pipeline.\n\nEach stage of the pipeline corresponds to a **moment in the user’s Customer Journey.**\n\nTo give the right priority to requests and **distinguish the most interested users**, we have created a **Calendly** to allow users to schedule a free introductory call with our account manager.\n\nWe have thus built **an automation on AC** that, for each new form submission, sends a WhatsApp message to the user. The WA message informs the person concerned that the form has been completed, about the introductory email, and **adds a chat button through which to schedule the call.**\n\n**The inclusion of the WhatsApp message and related “Book a call” button led to a 30% increase** in new bookings on Calendly.\n\nThe reason is simple: emails do not always arrive instantly, the recipient may not have the mailbox on their device or the email may end up in the SPAM section.\n\n**The WhatsApp message, on the other hand, is instantaneous**. The user who filled out the form is interested and, given their interest, is more likely to take action towards the company. We have seen that with the inclusion of the WA message, **the opening rate of the information email has also improved from 20% to 35%.** This is one of the many areas of use that Spoki can have in the corporate communication strategy. Using the WA channel to support emails has proven to be a winning and very effective strategic choice."},{"heading":"**Do you want to integrate WhatsApp Marketing into your business?**","level":3,"text":"Start with a free account on ** Spoki** and start your first campaigns with 5 € of included credit.\n\n[Try free](https://spoki.it/en/landing-registration/?utm_source=ppc&utm_medium=google&utm_campaign=it-2023_10_05-search_brand-prospecting-registration-lp&utm_id=brand&utm_content=post220525&utm_term=spoki)\n\nOr contact us to build your winning strategy together. We are waiting for you!\n\n[Book the Call](https://spoki.it/en/landing-screening-calendly/?utm_source=ppc&utm_medium=google&utm_campaign=it-2023_10_05-search_brand-prospecting-registration-lp&utm_id=brand&utm_content=post220525&utm_term=spoki)"},{"heading":"Categories","level":3,"text":"- Blog-en"},{"heading":"Tags","level":3,"text":"- ActiveCampaign\n- Calendly\n- Customer Experience\n- Education\n- WhatsApp Marketing\n- Zapier\n\n---"},{"heading":"About Spoki","level":2,"text":"Use Spoki's simple, fast and intuitive platform to drive conversions, automate tasks and grow your business."},{"heading":"Solutions","level":3,"text":"- Marketing\n- Sales\n- Customer Care\n- Developers"},{"heading":"Special Programs","level":3,"text":"- Agencies\n- Affiliation\n- Reseller\n- Start up"},{"heading":"Quick Links","level":3,"text":"- [Features](https://spoki.com/en/features)\n- [Pricing](https://spoki.com/en/pricing)\n- [About](https://spoki.com/en/about)\n- [FAQ](https://spoki.com/en/faq)\n- [Blog](https://spoki.com/en/blog)\n- [Case Studies](https://spoki.com/en/case-studies)\n- [Integrations](https://spoki.com/en/integrations)\n\n© 2026 Spoki. All rights reserved."}]}}