How to Use WhatsApp Marketing in the Training Sector

Technology continues to advance every day, and with it, our habits also change. The way we communicate and the channels used systematically change. These changes affect all activities that need to communicate with their users.

Today, we will explore how WhatsApp can be a viable solution for simplifying and streamlining communications between companies in the training sector and their users.

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The training and education sectors have been marked by a major digital transformation in recent years. In addition to the growing popularity of online education (such as degree programs or training courses), the pandemic has given a strong acceleration to this digitization process.

Consider online courses, webinars, and digital classes, tools that were already used in pre-pandemic times but which, with the pandemic and immediately after, became part of everyday life. Today’s users are used to having access to a myriad of information, courses, and much more. The modern user, in just a few clicks, can sign up for a course and follow it.

Let’s see how training has also accelerated. On-demand courses are increasingly common to give users the opportunity to follow any course at any time.

Despite this increasing need for speed, many businesses still choose to use email as their standard communication channel with their students, forgetting a fundamental requirement: speed.

Today, one channel that can be used to establish fast and instant communication with your customers is definitely WhatsApp.

Data also shows us that message recipients prefer WhatsApp to emails, just consider that only 20% of recipients open and read the content of an email compared to 100% of the WhatsApp opening rate.

Furthermore, WhatsApp has the features that especially the new generations are looking for in their communication:

Live

One to one

Customized

Effective

These characteristics make WhatsApp the ideal channel for communicating with new users of online and offline courses.

Among the tools that WhatsApp offers its users, the most complete and high-performance service is undoubtedly the WhatsApp Cloud API, a version designed for companies that need tools to automate and scale their processes.

Why should a company operating in the training sector use the WhatsApp Cloud API instead of a WhatsApp Business account?

 

Let’s see together what the advantages of WhatsApp Cloud API are compared to WhatsApp Business.

Integration with other tools

It is possible to integrate WhatsApp with the tools used for marketing automation, CRM, or CMS. In this way, it is possible to create an integrated communication that can interact with the user based on their Customer Journey.

Campaign creation, scheduling, and sending

It is possible to create a campaign on WhatsApp and send a message to tens, hundreds, or thousands of contacts in a single solution with the certainty that the message will be received by everyone, even by contacts who have not saved the number in their address book.

ChatBot and chat automations

Those who need to purchase a course have many questions. Customer Care operators, using WhatsApp Business, would have to use the app at alternating times. The risk, of course, is not being able to promptly respond to customers or, worse, losing requests in the myriad of open chats.

Through platforms that integrate Cloud WhatsApp APIs, it is possible to create a chatbot capable of automatically responding to chats and guiding users to a solution through a series of preset responses.

Automatic reminders

It is possible to send course start reminders in a completely automated way. In this way, all participants will receive the notification a few minutes before the start of the lesson, so as to maximize the participation rate.

Sending multimedia content

It is possible to include catalogs, multimedia files, videos, and much more within the WhatsApp message, so as to have the teaching material always under control.

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Let’s now see what advantages derive from using the WhatsApp channel for activities operating in training.

1. Greater visibility of content and offers

Through this service, there is certainty that all customers receive the message. Furthermore, if we combine Facebook ads with a conversation platform that operates on WhatsApp like Spoki, it is possible to intercept the user on the social network and automatically start a conversation with them on WhatsApp.

2. Greater Customer Satisfaction

By integrating WhatsApp API with Spoki, it is possible to integrate the channel with your marketing or funnel marketing tools. In this way, it is possible to send valuable content at the exact moment when customers request it, increasing customer satisfaction and communication effectiveness.

3. Easy and efficient communication

Once the automations are set up, all communications will start automatically. You can create automations that send a course start reminder with access credentials (the main reason why many users don’t follow the courses). Or you can plan to send a post-course evaluation questionnaire.

4. Optimize resources dedicated to Customer Care 

Through Spoki, it is possible to converge all chats with customers into a single platform. It is possible to manage customers, create lists, use tags and notes to always keep track of customer needs. Furthermore, it is possible to create automations for purchase confirmations, reminders, or assistance in order to lighten the human effort of Customer Care.

5. Higher open, click, and conversion rates

The data speaks for itself: WhatsApp is the leading conversation platform used in Italy. Many users prefer to exchange relevant information on WhatsApp rather than via email, thus rewarding the immediacy of communication.

Communicating with customers on their preferred channel is becoming a key element of success for all businesses that meet their customers’ needs.

This translates into increased message open rates, interaction, and conversion.

To summarise

WhatsApp is the most used channel in the world, and new generations use it daily to communicate with friends and family.

And not only that; WhatsApp is an excellent channel to use in the education sector thanks to its speed and immediacy. By using the channel through dedicated platforms such as Spoki, you can get the best out of the channel and offer customers a high-performance and effective service.

Spoki is the Italian conversation platform that uses the official WhatsApp APIs, enabling the integration of the channel within the company’s strategy. Through Spoki, it is possible to integrate WhatsApp with company tools, CRM and CMS, thus creating integrated and omnichannel communication.

Do you want to integrate WhatsApp Marketing into your business?

Start with a free account on  Spoki and start your first campaigns with 5 € of included credit.

Or contact us to build your winning strategy together. We are waiting for you!