May: 5 tips for your WhatsApp marketing

May is full of holidays and world days that can offer excellent opportunities to increase sales and brand awareness.

In this article, we present some innovative ideas for WhatsApp messages to send to your customers in May, taking advantage of these special occasions.

Let’s discover together how to best leverage the Spoki platform to create successful WhatsApp campaigns!

Here are the most important dates and events celebrated during the month of May:

May 1 – Labour Day

May 9 – Europe Day

May 14 – Mother’s Day

May 15 – International Day of Families

May 18 – International Book Fair

May 20 – World Bee Day

May 28 – World Play Day

From May 6 to 28 – Giro d’Italia

1. Gift packages for Labor Day

Labor Day celebrates the contribution of workers worldwide. Take advantage of this day to offer a gift package or a special offer dedicated to workers, such as a relaxation kit or a voucher for a special lunch break.

WhatsApp Message: “We celebrate Labor Day with our exclusive package [package name]! Treat yourself to a moment of relaxation and well-being. Discover it on [website] and take advantage of the limited offer!”

2. Catalogue of ideas and customisations for Mother’s Day

Mother’s Day is the perfect occasion to offer gift ideas and customizations to your customers. Send a catalog with gift ideas and offer free customization services, such as engravings or personalized greeting cards.

WhatsApp Message: “Make your mom’s gift unique and special with our free personalization offer! Shop on [website] and add a personal touch to your gift. Hurry, the offer is valid until [date]!”

3. Promote events or holiday packages for families

This day celebrates the importance of family in society. Organize family events or offer discount packages for the next vacation.

WhatsApp Message: “We celebrate International Family Day with an unmissable offer! Book a vacation package for the whole family by [date] and receive an exclusive discount! ✈️ Don’t miss the opportunity to create unforgettable memories with your family. Discover our destinations and offers on [website] and book today! ️”

4. Share your attention to the ecosystem

World Bee Day highlights the importance of bees and the need to protect them. Collaborate with a local bee protection association and create a themed product or service, donating a portion of the proceeds to the association.

WhatsApp Message: “We support bees on World Bee Day! Purchase our exclusive product [product name] and we will donate [percentage]% of the proceeds to the association [association name]. Join us to protect these precious creatures!”

5. Reserve an exclusive offer for the Giro d’Italia

During the Giro d’Italia, all pink products are discounted. This promotion can attract the attention of cycling fans and also engage a wider audience.

WhatsApp Message: “We celebrate the Giro d’Italia with a special discount! ♂️ From May 6th to 28th, all pink products on our website [website] will have a [percentage]% discount. Discover the offer and cheer with us!”

In conclusion, as you have seen, the World Days of May represent a unique opportunity to promote your products and services by sending valuable content to your customers on important occasions.

We are confident that these ideas will help you create engaging and original WhatsApp campaigns.

Remember that with Spoki, you can easily send bulk WhatsApp messages to reach your customers quickly and efficiently.

Keep an eye on our blog; every month, we’ll give you tips and suggestions to make the most of global days and offer you a good opportunity to communicate with your customers via the WhatsApp channel.

Do you want to integrate WhatsApp Marketing into your business?

Start with a free account on  Spoki and start your first campaigns with 5 € of included credit.

Or contact us to build your winning strategy together. We are waiting for you!