May: 5 tips for your WhatsApp marketing

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May is full of holidays and world days that can offer excellent opportunities to increase sales and brand awareness.

In this article, we present some innovative ideas for WhatsApp messages to send to your customers in May, taking advantage of these special occasions.

Let’s discover together how to best leverage the Spoki platform to create successful WhatsApp campaigns!

Here are the most important dates and events celebrated during the month of May:

May 1 – Labour Day

May 9 – Europe Day

May 14 – Mother’s Day

May 15 – International Day of Families

May 18 – International Book Fair

May 20 – World Bee Day

May 28 – World Play Day

From May 6 to 28 – Giro d’Italia

1. Gift packages for Labor Day

Labor Day celebrates the contribution of workers worldwide. Take advantage of this day to offer a gift package or a special offer dedicated to workers, such as a relaxation kit or a voucher for a special lunch break.

WhatsApp Message: “We celebrate Labor Day with our exclusive package [package name]! Treat yourself to a moment of relaxation and well-being. Discover it on [website] and take advantage of the limited offer!”

2. Catalogue of ideas and customisations for Mother’s Day

Mother’s Day is the perfect occasion to offer gift ideas and customizations to your customers. Send a catalog with gift ideas and offer free customization services, such as engravings or personalized greeting cards.

WhatsApp Message: “Make your mom’s gift unique and special with our free personalization offer! Shop on [website] and add a personal touch to your gift. Hurry, the offer is valid until [date]!”

3. Promote events or holiday packages for families

This day celebrates the importance of family in society. Organize family events or offer discount packages for the next vacation.

WhatsApp Message: “We celebrate International Family Day with an unmissable offer! Book a vacation package for the whole family by [date] and receive an exclusive discount! ✈️ Don’t miss the opportunity to create unforgettable memories with your family. Discover our destinations and offers on [website] and book today! ️”

4. Share your attention to the ecosystem

World Bee Day highlights the importance of bees and the need to protect them. Collaborate with a local bee protection association and create a themed product or service, donating a portion of the proceeds to the association.

WhatsApp Message: “We support bees on World Bee Day! Purchase our exclusive product [product name] and we will donate [percentage]% of the proceeds to the association [association name]. Join us to protect these precious creatures!”

5. Reserve an exclusive offer for the Giro d’Italia

During the Giro d’Italia, all pink products are discounted. This promotion can attract the attention of cycling fans and also engage a wider audience.

WhatsApp Message: “We celebrate the Giro d’Italia with a special discount! ♂️ From May 6th to 28th, all pink products on our website [website] will have a [percentage]% discount. Discover the offer and cheer with us!”

In conclusion, as you have seen, the World Days of May represent a unique opportunity to promote your products and services by sending valuable content to your customers on important occasions.

We are confident that these ideas will help you create engaging and original WhatsApp campaigns.

Remember that with Spoki, you can easily send bulk WhatsApp messages to reach your customers quickly and efficiently.

Keep an eye on our blog; every month, we’ll give you tips and suggestions to make the most of global days and offer you a good opportunity to communicate with your customers via the WhatsApp channel.

Do you want to integrate WhatsApp Marketing into your business?

Start with a free account on  Spoki and start your first campaigns with 5 € of included credit.

Or contact us to build your winning strategy together. We are waiting for you!

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Frequently Asked Questions

What is Spoki?

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

Manage customer support: Multi-operator team management with ticketing system and conversation routing

Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

How does the WhatsApp Business API work?

The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:

WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support

WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.

Native Integrations:

E-commerce: Shopify, WooCommerce, PrestaShop, Magento

CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

Marketing: Mailchimp, Google Sheets

Payment: Stripe, PayPal

Support: Zendesk

Via Zapier/Make:

Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API

Webhooks & API:

Full REST API for developers to build custom integrations.

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May: 5 tips for your WhatsApp marketing - Spoki