New WhatsApp and Meta Features for Businesses

In recent months, WhatsApp and Meta have introduced a series of new features designed to revolutionize the way businesses interact with customers. From new APIs to artificial intelligence tools, these innovations make the WhatsApp platform even more powerful and versatile. In this article, we will explore the main innovations and how they can help companies improve their communication and optimize internal processes. Furthermore, we will see how Spoki makes the most of the potential of the WhatsApp platform, guaranteeing a verified service for companies that helps them revolutionize their corporate communication, transforming the relationship with customers.

1. Introduction of Marketing Messages with Optimizations

One of the main innovations introduced by WhatsApp is the ability to send optimized marketing messages via Ads Manager. This tool allows companies to provide Meta with their subscriber list, and thanks to the use of artificial intelligence systems, the right recipients are recommended. This approach allows you to send relevant, timely, and valuable messages, improving return on investment (ROI) and making communications more relevant to customers.

Companies using WhatsApp Business or the Marketing API will soon benefit from these optimizations by working with a partner to further enhance the capabilities of this feature.

In this sense, Spoki adopts a unique, flexible and transparent business model, where you only pay for what you consume. This allows companies in various sectors (e-commerce, retail, automotive, educational, wellness, beauty and many others) to achieve extraordinary results such as turnover increases of over 30%, an Open Rate of 98% and a ROAS of 25x, personalizing the entire Customer Journey of each customer.

We offer 3 paid plans that adapt to the different needs of companies and the teams that compose it.

The setup is quick and takes place in a few clicks. In addition, Spoki offers a free plan available with €5 of complimentary credit, so as to give the possibility to experiment with the platform and some of its functionalities.

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2. Conversions API for Business Messaging

Meta has enhanced the Conversions API to include business messaging on WhatsApp. Companies can connect marketing data directly with Meta. They can monitor and optimize ads from websites, apps, stores, or messaging channels using Meta’s technologies.

The Conversions API for business messaging helps businesses to monitor performance. Businesses can see the leads and sales generated from ads that lead to a message via click. It’s easy to use this new API. In addition, they can experiment with different strategies with A/B testing and leverage ad optimizations to improve results.

Previously, the Conversions API only supported web, app, and offline events. Now, businesses can use messaging event support on WhatsApp to optimize purchases. This allows advertisers to increase sales and reduce costs by reaching customers who are most likely to buy. This is a big step forward for companies that want to improve their marketing strategy and get better results from their advertising campaigns.

3. Artificial Intelligence for Businesses on WhatsApp

Mark Zuckerberg has announced the integration of artificial intelligence for businesses on WhatsApp, highlighting the importance of enabling different AIs for various purposes, including business. This will translate into new features that will make WhatsApp even more useful for businesses.

Tests for Meta’s AI support on WhatsApp Business will begin soon. This will help small businesses better manage customer requests, create engaging ads, and get support through business tools.

New artificial intelligence features will allow companies to use virtual assistants in chats with customers. This will improve the quality and speed of the services offered. In addition, it will facilitate sales.

Businesses can use artificial intelligence to create ads on Facebook or Instagram. These ads allow customers to start a chat on WhatsApp with just one click.

Meta is also exploring ways to allow businesses to engage AI directly within the WhatsApp Business app to ask questions and get assistance with features. For example, if a business wants to learn how to create a quick reply or add an item to the catalog, they can easily do so with AI assistance.

4. Meta Verified on WhatsApp

Meta has launched Meta Verified for small businesses using the WhatsApp Business app in Brazil, India, Indonesia, and Colombia. This new feature helps businesses establish a credible presence on WhatsApp, building trust with customers and growing their brand.

Eligible businesses that pass verification checks will receive a verified badge, impersonation protection, account support, and a verified channel. Additionally, they will have access to premium features such as a personalized WhatsApp page that is easily found online and improved multi-device support to respond to customers more efficiently.

Businesses will be able to subscribe to Meta Verified directly in the app and choose the Meta Verified subscription toolkit that best suits their needs. This initiative aims to make it easier for businesses to establish a reliable presence on WhatsApp, improving communication and trust with customers.

5. Marketing Messages in the WhatsApp Business App

WhatsApp is implementing a new feature that allows businesses to send marketing messages to their customers more quickly and efficiently. This optional paid feature allows you to send personalized messages to specific customer lists, with the customer’s name and customizable call-to-action buttons. Companies can also schedule the day and time the messages are sent and monitor performance through insight metrics such as read and response rates.

This feature is currently available to WhatsApp Business app users in countries like Indonesia and Mexico and will soon be extended globally. It allows companies to reach a wider audience with relevant and timely messages, improving the effectiveness of marketing campaigns and customer satisfaction.

Do you want to send massive, automated, and relevant campaigns to your contact lists?

6. Calls on the WhatsApp Business Platform

WhatsApp is testing a new feature that allows customers to call businesses directly via WhatsApp Business. This feature is perfect for handling complex requests or discussing specific details that require more direct communication. Soon, businesses will be able to offer customers the option to call quickly for assistance, improving customer service.

In the future, companies will also be able to call customers directly, with their permission. This new feature represents a step forward in offering customers a more complete and flexible communication experience.

7. WhatsApp Flows

WhatsApp Flows is an innovative tool that allows companies to create advanced user experiences within chats. This tool makes it easier for customers to perform a series of activities, such as booking appointments, subscribing to newsletters, or obtaining quotes, all directly within WhatsApp.

Businesses can design and create automated workflows using user interface components integrated into conversations. WhatsApp Flows simplifies appointment booking, event registration, and new lead collection, improving the quality of customer interactions.

8. How to Create Click-to-WhatsApp Ads

WhatsApp has launched a new feature called “Click-to-WhatsApp Ads” for businesses. This tool allows you to create ads on Facebook and Instagram that lead directly to chat on WhatsApp. It’s useful for turning social media followers into active customers. This increases the chances of conversion and optimizes advertising campaigns.

Conclusions

The new WhatsApp and Meta features offer companies advanced tools to improve customer communication and optimize internal processes. From optimized marketing messages to AI integrations and multi-device support, these innovations make WhatsApp an indispensable platform for modern businesses.

Through Spoki and its simple and intuitive platform, you can take advantage of these and many other features with which to make ordinary results extraordinary, revolutionize your business communication, and transform the relationship with customers, making it more direct, authentic, and profitable.

Do you want to integrate WhatsApp Marketing into your business?

Start with a free account on  Spoki and start your first campaigns with 5€ of included credit.

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