How does the WhatsApp Business API work?

The **WhatsApp Business App** and the **WhatsApp Business API** (used by Spoki) are two completely different solutions designed for different business needs:\n\n**WhatsApp Business App:**\n• Designed for small businesses and sole proprietors\n• Manual message management\n• Limited to 5 devices simultaneously\n• Maximum 256 contacts per broadcast\n• No automation capabilities\n• Free but with significant limitations\n• No CRM or integration support\n\n**WhatsApp Business API (Spoki):**\n• Designed for medium to large businesses\n• **Unlimited operators**: Your entire team can manage conversations simultaneously\n• **Unlimited broadcasts**: Send messages to thousands of contacts\n• **Advanced automation**: Chatbots, automatic responses, intelligent workflows\n• **CRM integration**: Connect with your existing tools (HubSpot, Salesforce, etc.)\n• **Analytics & reporting**: Detailed statistics on your communications\n• **No ban risk**: Official API approved by Meta for bulk messaging\n• **Cloud-based**: No need to keep a phone connected\n• **Multi-channel**: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with **thousands of platforms** through native integrations, Zapier, Make (Integromat), and Webhooks.\n\n**Native Integrations:**\n\n• **E-commerce**: Shopify, WooCommerce, PrestaShop, Magento\n\n• **CRM**: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign\n\n• **Marketing**: Mailchimp, Google Sheets\n\n• **Payment**: Stripe, PayPal\n\n• **Support**: Zendesk\n\n**Via Zapier/Make:**\n\nConnect to **4,000+ platforms** including:\n• Google Workspace (Sheets, Calendar, Drive)\n• Microsoft Office 365\n• Slack, Trello, Asana\n• WordPress, Webflow\n• Custom apps via API\n\n**Webhooks & API:**\n\nFull REST API for developers to build custom integrations.

Revolutionize WhatsApp Marketing Campaigns with Spoki: Personalized Engagement and Advanced Automation

Q: What is Spoki?

**Spoki** is a comprehensive **WhatsApp Business API platform** that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.\n\nWith Spoki, you can:\n\n• **Automate communications**: Send automated messages, create chatbots, and set up intelligent workflows\n\n• **Manage customer support**: Multi-operator team management with ticketing system and conversation routing\n\n• **Increase sales**: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp\n\n• **Marketing campaigns**: Send bulk messages to thousands of contacts with personalized templates\n\n• **AI-powered features**: Leverage artificial intelligence to automate responses and qualify leads 24/7\n\n• **Integrate with your tools**: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools\n\nSpoki is an **official Meta Tech Partner**, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

7 June 2024

Updated on 21 March 2026

3 min read

Listen to article

Within the scope of WhatsApp Business Marketing, Spoki stands out as an innovative platform that allows you to optimize WhatsApp Campaigns through advanced personalization and segmentation strategies. Thanks to its unique features, Spoki transforms the mass sending of messages on the WhatsApp channel into an opportunity to create meaningful and lasting connections, increasing the chances of conversion and sales.

Advanced Segmentation and Contact Lists

Starting with the creation of highly segmented contact lists, Spoki uses custom tags to divide customers based on purchasing behavior, demographics, and other key metrics. This precision in segmentation allows for the implementation of very effective WhatsApp Campaigns, maximizing engagement through targeted and personalized communications.

Personalization with Dynamic Fields

Each message sent through the WhatsApp Platform of Spoki is personalized using dynamic fields that update in real time. This level of personalization ensures that each message is relevant to the recipient, increasing the chances of success of WhatsApp Ads.

This level of personalization ensures that each communication is not only appropriate but also unique to the recipient, significantly increasing the chances of engagement, as well as conversion and final sale.

WhatsApp automation and Chatbot

The Spoki WhatsApp bot integration introduces advanced capabilities such as WhatsApp Chatbots, which play a fundamental role in improving customer engagement and providing immediate assistance. These chatbots can manage a wide range of interactions, from customer support to direct sales, demonstrating how automating messages on WhatsApp can transform customer-business interaction.

Targeted Massive Campaigns

By using these advanced segmentation and personalization technologies, Spoki allows companies to launch massive campaigns that don’t feel massive at all. Each message is carefully calibrated to resonate with the recipient, making every interaction personal and relevant. This approach not only improves the effectiveness of campaigns but also optimizes marketing ROI, as targeted messages are more likely to convert.

Real-Time Management

Spoki’s platform is not only powerful but also responsive. Changes to customer data and their interactions are captured and updated in real-time in ongoing campaigns. This means that if a customer updates their preferences or takes a significant action, Spoki can immediately adapt future messages to reflect these changes, keeping the communication relevant and current.

Conclusion

Spoki is at the forefront of WhatsApp Business Marketing, offering solutions that not only increase engagement but also set new standards for WhatsApp Campaigns. Through the use of an advanced WhatsApp Platform, Spoki facilitates multiple and mass message sending on WhatsApp, allowing companies to fully exploit the potential of modern digital marketing. With Spoki, every company can transform the way it interacts with its customers, ensuring a superior user experience and greater effectiveness of marketing campaigns.

Do you want to integrate WhatsApp Marketing into your business?

Start with a free account on Spoki and start your first campaigns with 5€ of included credit.

Try Free

Or contact us to build your winning strategy together. We are waiting for you!

Book the Call

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.