Spoki and eShoppingAdvisor: Together to boost e-commerce online reputation through WhatsApp and reviews

In the world of e-commerce, where competition is quite high, building a solid reputation is crucial to gaining customer trust and increasing sales. Spoki, a Conversational Marketing platform that automates business communication on WhatsApp, has entered into a new partnership with eShoppingAdvisor, the platform dedicated to collecting, managing and enhancing online reviews. This partnership was created with the goal of offering ecommerce businesses a powerful combination of tools to manage reputation and improve the customer experience, all through the synergy between WhatsApp and reviews.

Spoki: Automation, personalization and artificial intelligence for conversational marketing

Spoki is more than just a messaging platform; it is a tool that leverages automation and artificial intelligence to maximize customer interactions via WhatsApp. The platform enables businesses to communicate in an effective and personalized way while offering 24/7 customer service. The integration with eShoppingAdvisor is an important step for Spoki to help e-commerce businesses monitor and improve their online reputation through reviews, which become a focal point in building consumer trust.

eShoppingAdvisor: The review portal for Italian e-commerce

eShoppingAdvisor is an essential tool for SMEs wishing to improve their online visibility and consolidate their reputation. With a structured and automated system for collecting, managing and analyzing reviews, this platform offers users the opportunity to read authentic reviews about e-commerce and their products, supporting consumers in making safe and quality purchases. E-commerce businesses using eShoppingAdvisor can rely on a continuous feedback loop to optimize their services and products, something Spoki considers vital to a winning communication strategy.

WhatsApp: A strategic channel for e-commerce communication

WhatsApp represents one of the most immediate and effective channels for connecting with customers, with a message open rate of up to 98 percent. In addition to us, eShoppingAdvisor is also aware of this, offering eCommerce businesses the opportunity to invite their customers to write a review through this powerful tool as well, and guaranteeing a conversion rate from invitation to review that is well above average (over 25%). The invitation also via whatsapp is also part of a broader and more structured review collection strategy by eShoppingAdvisor that also embraces email and whatsapp reminders, customization tools for text and email layout, and advanced features to combat the phenomenon of fake reviews and to manage negative or critical reviews. 

eShoppingAdvisor functionality to improve e-commerce online reputation

eShoppingAdvisor provides a range of features that, integrated with Spoki, enable eCommerce online reputation enhancement:

• Integration with major CMSs: The platform integrates with the most popular CMS systems (e.g., Prestashop, Magento, Shopify, etc.) in order to be able to retrieve the data necessary for the invitation of the review as well as the verification of the authenticity of the feedback, as well as to be able to place dynamic badges on the site itself in order to give wide visibility to the evaluation obtained (stars from 1 to 5);
• Badge Catalog with Rating: For an e-commerce business, having a badge catalog with an overall rating is an effective and immediate way to exhibit hard-earned positive reputation. The eShoppingAdvisor badges, which can be viewed directly on the site and updated in real time, provide concrete evidence of the quality perceived by customers, helping merchants communicate transparency and reliability instantly. This range of badges, from those showing the average rating to those highlighting recent reviews or specific ratings on key service elements, allows every aspect of the shopping experience to be displayed in the eyes of new visitors.A rich badge catalog is not just a graphical element, but a valuable e-commerce asset, built day by day through a commitment to quality and customer focus. By displaying these badges, customers can recognize and trust the company’s path to meeting the expectations of its audience, making online reputation a competitive advantage that differentiates e-commerce in a market saturated with offerings.

• Consultation and moderation of third-party reviews: thanks to eShoppingAdvisor, eCommerce businesses can automatically import reviews from Google, Facebook and Ebay, centralizing consultation and moderation activities in one place saving time and creating a complete showcase as a starting point in the process of building their online reputation;
• Responses and moderation of customer reviews: eShoppingAdvisor enables the ability to respond to customer reviews in real time, protecting the eCommerce against even sudden negative reviews through a system that delays their publication by 7 days to allow the eshop to interact with the user to clarify any misunderstanding that generated the critical review. In addition, the merchant also has an AI-based automated response system.
• Advanced review analysis: eShoppingAdvisor offers advanced review analytics, a strategic resource that enables ecommerce businesses to gather essential data to understand customer experiences and expectations. This feature not only helps improve offerings based on the feedback received, but also allows merchants to identify patterns and trends that can be critical to brand success. Through an intuitive panel, merchants can view key metrics such as overall review sentiment, average satisfaction level, and frequency of positive or negative feedback on specific aspects (e.g., delivery time, product quality, customer service). eShoppingAdvisor’s advanced analytics also provide detailed information on the reviews that receive the most visibility and their impact on sales. With these metrics, merchants can optimize their communication strategies and continuously improve their value proposition, quickly adapting to customer needs and differentiating themselves from competitors.

Conclusion

Together with eShoppingAdvisor, Spoki offers e-commerce companies a comprehensive solution for building and managing online reputation. With advanced communication and automation tools, our clients can offer a safe and satisfying shopping experience, thus solidifying consumer trust. Thanks to our partnership, we are certain that reputation and trust will become the pillars on which the growth of SMEs in the Italian digital landscape is based.Thanks to our partnership, we are certain that reputation and trust will become the pillars on which the growth of SMEs in the Italian digital landscape is based.

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