Spoki VS Superchat: why Spoki is the best for your WhatsApp Marketing

The universe of conversational marketing is based on platforms such as Spoki e Superchat, which help companies and professionals in their activities. In an increasingly digital world, the WhatsApp Marketing has indeed become an essential tool for keeping up with changes in the smarter and faster way of communicating.

Therefore, companies that want to reach customers directly and effectively have no choice but to upgrade. In this context, Spoki and Superchat offer advanced solutions to make the most of WhatsApp’s potential, but they differ in functionality and target audience.

In this article, we will go over the main features of both, trying to shed light on the functions of these platforms and who they are aimed at.

What Spoki offers

Spoki is a WhatsApp Marketing platform that automates business communications via official APIs, integrating with +4,000 tools (CRM, e-commerce). It offers AI chatbots, massive message delivery, advanced segmentation and multi-user management. Ideal for SMB and enterprise, it optimizes sales and customer service with detailed reporting.

Advanced automation

Spoki stands out for its ability to manage massive campaigns using tools for WhatsApp marketing automation, intelligent chatbots and automated responses integrated with theWhatsApp API Business.

What you can do:

Dynamic welcome messages sent with custom fields (e.g., customer name) on first contact.
Automated reminders for appointments, deadlines or promotions, keeping the customer’s attention high.
24/7 ticket management: chatbots answer frequently asked questions, reducing the workload of the support team.

Extended integrations

The platform supports a large suite of tools to make workflows more efficient and smart. CRMs are included, e-commerce platforms such as Shopify and WooCommerce, as well as marketing automation software.

Indeed, Spoki stands out for its integration to more than 4,000 tools, turning WhatsApp into a central hub for multichannel strategies. Here’s how integrations can revolutionize your approach to digital marketing.

Spoki offers two modes of connection:

Native integrations – Direct links with platforms such as WooCommerce, Shopify, HubSpot, ActiveCampaign and Zapier. Example: With WooCommerce, automatically send notifications about orders or reminders for abandoned carts.
Derived integrations – They use intermediate tools (e.g., Zapier, IFTTT) to connect Spoki to software that is not natively supported.

This makes channel customization and management more comprehensive and high-performance, stitched to the needs of the individual company.

Focus on sales

Spoki is designed to optimize the customer journey, increasing ROI and sales by up to 30 percent, and it does so with:

Advanced segmentation: custom tags based on purchase behavior, demographics or interactions.
Upselling/cross-selling: automatic suggestions of related products during chats.
Catalogs and chat payments: links to view products or complete purchases without leaving WhatsApp.

Unlimited broadcast lists

With Spoki you can exceed the WhatsApp Business limit of 256 contacts per list by leveraging WhatsApp’s official API and a progressive scaling system for unlimited broadcasts. How it works:

Integration with WhatsApp API

Spoki uses the official WhatsApp Business API, which allows high-volume messaging without the restrictions of the standard app.

Initial limits and scalability

Initial phase: upon activation, the limit is 1,000 contacts/day.
Progression: by exceeding daily limits and maintaining high message quality (e.g., low flagging rate), you gain access to higher levels (10,000 and then unlimited).

Broadcast list management

No contact limit: unlike WhatsApp Business, Spoki does not require list segmentation.
Simultaneous sending: messages are sent as individual conversations, ensuring that each recipient receives the message privately.

Costs and conversations

24-hour conversations: after an approved template message is sent, a 24-hour window to exchange free messages with the client is activated.
Payment for conversation activation: cost applies only to conversation opening, not to individual messages.

Team collaboration

Allows multiple users to manage business communications at the same time. Multiple parties can manage at the same time:

Ongoing campaigns: real-time changes to lists or messages.
Service tickets: assignment and monitoring of interactions.
Shared reporting: detailed analysis to optimize strategies.

These features make Spoki a solution for WhatsApp marketing automation optimal, designed for companies seeking scalability and high ROI.

Spoki or Superchat?

Superchat and Spoki are two platforms that offer solutions for digital marketing, but they differ in approach, functionality, and target audience. While Superchat focuses on omnichannel, integrating WhatsApp, Instagram, Facebook Messenger, Telegram, and email, Spoki focuses exclusively on WhatsApp, offering advanced and specialized tools to maximize the effectiveness of this channel.

Omnichannel vs. Specialization

Superchat is ideal for companies that want to centralize communications management across multiple platforms. However, this option may be a limitation for those seeking a highly specialized solution on WhatsApp.

Spoki, on the other hand, leverages the official WhatsApp Business API to offer advanced features such as intelligent chatbots, full automation, and bulk sending of promotional messages. This focus enables Spoki to guarantee a 30 percent higher ROI than its competitors.

Target Audience: SMEs vs. Large Companies

Superchat is aimed primarily at small and medium-sized businesses. It is a good choice for those seeking a multichannel solution without special technical or advanced customization requirements.

In contrast, Spoki is designed for companies of all sizes, including the largest and most structured ones, which need scalable tools that can be integrated with more than 4,000 software, including CRM (e.g., HubSpot), e-commerce platforms (Shopify, WooCommerce) and marketing automation tools.

Automation and Campaign Management

Superchat offers basic automations for quick responses on several channels, but it does not reach the level of customization and automation provided by Spoki. The latter allows for:

Create massive campaigns with advanced audience segmentation.
Send customized messages via WhatsApp-approved templates.
Automate 24/7 responses through multilingual artificial intelligence-based chatbots.
These features make Spoki ideal for managing complex and scalable campaigns, overcoming the limitations imposed by standard WhatsApp Business apps.

Unlimited Broadcast: an exclusive benefit of Spoki

While Superchat does not offer specific features for large-scale broadcasting, Spoki allows unlimited promotional messages to be sent due to its integration with the official WhatsApp Business API.

This allows you to overcome the limitations of traditional broadcast lists set to 256 contacts and reach thousands of customers quickly and effectively.

GDPR Compliance and Data Security

Both platforms ensure GDPR compliance, but Spoki further distinguishes itself through advanced consent management and data protection during massive campaigns.

This is critical for companies that operate in Europe and handle large volumes of sensitive data.

Technical Support: Custom vs. Generic

Superchat offers good dedicated customer support, but its multichannel focus makes specific support on WhatsApp less in-depth. In contrast, Spoki provides specific and specialized technical support to configure complex flows and optimize campaigns on WhatsApp, accompanying companies step by step in their digital strategy.