{"meta":{"page":"blog/whatsapp-new-product-messages-boost-sales","language":"en","url":"https://spoki.com/en/blog/whatsapp-new-product-messages-boost-sales","generated_at":"2026-04-18T18:42:28.738Z","formats":{"html":"https://spoki.com/en/blog/whatsapp-new-product-messages-boost-sales","markdown":"https://spoki.com/en/blog/whatsapp-new-product-messages-boost-sales.md","json":"https://spoki.com/en/blog/whatsapp-new-product-messages-boost-sales.json","xml":"https://spoki.com/en/blog/whatsapp-new-product-messages-boost-sales.xml"}},"content":{"title":"What’s New with WhatsApp? New Product Messages to Boost Sales","sections":[{"heading":"What’s New with WhatsApp? New Product Messages to Boost Sales","level":1,"text":"**Author:** Spoki | **Published:** 2/18/2026\n\n*WhatsApp product messages and catalog features for business. How to use new messaging options to boost sales with the WhatsApp Business API and Spoki.*\n\n---\n\n**WhatsApp** continues to add **features** for **businesses**: **product** **messages**, **catalog** **updates**, and **rich** **messaging** **options** that help **brands** **showcase** **products** and **drive** **sales** inside **conversations**. With the **WhatsApp** **Business** **API**, **companies** can send **product** **listings**, **pricing**, and **links** so **customers** can **browse** and **buy** without leaving **chat**.\n\nThis guide covers **what’s** **new** with **WhatsApp** for **sales**: **product** **messages** and **catalogs**, **approved** **templates** for **first** **contact**, **compliance**, and how **platforms** like Spoki help **businesses** **use** these **features** to **boost** **sales**. For **solutions** that support **WhatsApp** **Business** **API** and **product** **messaging**, see [Spoki solutions](https://spoki.com/en/solutions) and [features](https://spoki.com/en/features)."},{"heading":"Product Messages and Catalogs on WhatsApp","level":2,"text":"**WhatsApp** **product** **messages** let **businesses** send **product** **cards** with **image**, **title**, **description**, **price**, and **link** to **customers**. **Catalogs** allow **businesses** to **maintain** a **list** of **products** that **customers** can **browse** in **chat**. When **customers** **reply** to a **template** or **message** within the **24-hour** **session**, **agents** or **automation** can send **product** **messages** or **catalog** **links** to **recommend** **items** and **close** **deals**. **Product** **messages** work best when **combined** with **approved** **templates** for **first** **contact** and **clear** **opt-in** for **marketing**. For [use cases](https://spoki.com/en/use-cases) and [customer support](https://spoki.com/en/customer-support), see the links."},{"heading":"How to Use Product Messages Within WhatsApp Policy","level":2,"text":"**WhatsApp** **policy** requires **approved** **templates** for the **first** **message** and after the **24-hour** **session** ends. **Product** **messages** and **catalog** **links** can be sent within the **session** when **customers** have **initiated** **conversation** or **replied**. **Businesses** should: **use** **templates** to **start** **conversations** (e.g. **welcome**, **order** **update**); **send** **product** **messages** or **catalog** **links** in **reply** to **customer** **queries** or **interest**; **honour** **opt-out** and **avoid** **spam**. **Platforms** like Spoki help you manage **templates** and **conversations** so **product** **messaging** stays **compliant** and **effective**. For [pricing](https://spoki.com/en/pricing) and [registration](https://spoki.com/en/landing-registration), see the links; you can [book a demo](https://spoki.com/en/book).\n\n**When** **product** **messages** work best: after a **customer** has **asked** for **recommendations**, **clicked** a **template** **button** (e.g. “See products”), or **replied** within the **24-hour** **session**. **Avoid** sending **catalog** **links** or **product** **cards** as the **first** **message** without **approval**—use an **approved** **template** first, then **follow** **up** with **product** **content** in **reply**.\n\n**Practical tips:**\n\n- **Keep** **product** **cards** **clear** and **scannable** (good **image**, short **title**, **price** visible).\n\n- **Use** **product** **messages** to **follow** **up** on **conversations** (e.g. **customer** asked for **recommendations**).\n\n- **Track** **conversion** from **product** **message** **views** to **clicks** and **purchases** to **optimise** **sales** **flows**."},{"heading":"Combine Product Messages with Automation and Inbox","level":2,"text":"**Sales** **teams** can **send** **product** **messages** **manually** in **reply** to **customers**, or **automation** can **suggest** **products** based on **keywords** or **previous** **conversation**. **Inbox** **tools** let **agents** see **conversation** **history**, **attach** **product** **cards** or **catalog** **links**, and **close** **deals** in **chat**. **Integration** with **e-commerce** or **CRM** keeps **product** **data** and **order** **history** in sync so **agents** **recommend** the **right** **products**. **Platforms** that support **WhatsApp** **Business** **API**, **templates**, and **inbox** (like Spoki) help **businesses** **boost** **sales** with **product** **messages** while staying **compliant**. For the [ROI calculator](https://spoki.com/en/roi-calculator) and [solutions](https://spoki.com/en/solutions), see the links."},{"heading":"Use Cases: Where Product Messages Drive Sales","level":2,"text":"**Product** **messages** and **catalogs** fit **well** in **conversational** **commerce** and **support** **flows**:\n\n- **Post-purchase:** After **order** **confirmation**, send a **template**; when **customer** **replies**, **agents** or **automation** can **suggest** **complementary** **products** via **product** **cards** or **catalog** **link**—in **context**, not **cold**.\n\n- **Inquiry to sale:** **Customer** asks “Do you have X?” or “What colours are available?” → **agent** **sends** **product** **messages** with **image**, **price**, and **link**; **customer** **clicks** and **completes** **purchase** on **website** or **checkout** **link**.\n\n- **Re-engagement:** **Approved** **template** **re-opens** **conversation** (e.g. “New arrivals in your favourite category”); **customer** **replies** → **session** **starts** → **agent** or **bot** **sends** **product** **messages** or **catalog** **link**.\n\n**Integrating** **product** **messages** with **inbox** and **CRM** (e.g. via [Spoki features](https://spoki.com/en/features)) keeps **conversations** and **orders** in one place and helps **teams** **track** **conversion** from **message** to **sale**. **Best** **results** come when **product** **cards** are **clear**, **prices** are **up** **to** **date**, and **agents** **reply** **quickly** so **customers** **stay** in **session** and **complete** **purchase**. **Use** the [ROI calculator](https://spoki.com/en/roi-calculator) to **estimate** **impact** of **conversational** **sales** and **product** **messaging** on **revenue**; [book a demo](https://spoki.com/en/book) to **see** **product** **messages** and **catalogs** in **action** on the **WhatsApp** **Business** **API**."},{"heading":"Compliance and Best Practices for Product Messaging","level":2,"text":"**Product** **messages** must **follow** **WhatsApp** **policy**: **templates** for **first** **message** and **re-engagement**; **opt-in** for **marketing**; **opt-out** **honoured**; **no** **spam** or **unsolicited** **bulk** **messages**. **Businesses** should **store** **conversation** **data** in line with **privacy** **laws** and **avoid** **sharing** **sensitive** **data** in **plain** **text**. **Best** **practice**: **use** **product** **messages** to **respond** to **customer** **interest**, not to **blast** **catalogs** without **context**. For [solutions](https://spoki.com/en/solutions) and [artificial intelligence](https://spoki.com/en/artificial-intelligence), see the links."},{"heading":"Stay Updated on WhatsApp Business Features","level":2,"text":"**WhatsApp** **regularly** **adds** **features** for **businesses** (e.g. **new** **template** **categories**, **catalog** **improvements**, **button** **options**). **Businesses** using the **WhatsApp** **Business** **API** through a **platform** like Spoki can **adopt** **new** **features** as they **become** **available** and **stay** **compliant** with **policy** **updates**. **Check** [features](https://spoki.com/en/features) and [solutions](https://spoki.com/en/solutions) for **current** **capabilities**; [register](https://spoki.com/en/landing-registration) or [book a demo](https://spoki.com/en/book) to see **product** **messaging** and **sales** **flows** on the **WhatsApp Business API**.\n\n**Quick** **checklist** for **product** **messaging**: **catalog** **synced** with **prices** and **images**; **templates** **approved** for **first** **contact** and **re-engagement**; **agents** **trained** to **send** **product** **messages** only **in** **reply** to **customer** **interest**; **conversion** **tracking** (e.g. **clicks** from **product** **cards** to **checkout**) in place; **opt-out** **honoured** and **no** **unsolicited** **catalog** **blasts**. For **help** with **setup**, see [Spoki features](https://spoki.com/en/features) and [book a demo](https://spoki.com/en/book)."},{"heading":"Summary and Next Steps","level":2,"text":"**WhatsApp** **product** **messages** and **catalogs** help **businesses** **showcase** **products** and **boost** **sales** inside **conversations**. **Use** **approved** **templates** for **first** **contact**, **send** **product** **messages** within the **24-hour** **session**, and **integrate** **inbox** with **CRM** or **e-commerce** for **context** and **conversion** **tracking**. **Next** **step**: **audit** your **product** **catalog**, **design** **templates** that **lead** to **product** **recommendations**, and **train** **agents** to **use** **product** **messages** when **customers** **show** **interest**. **Pilot** with one **segment** (e.g. **post-purchase** **follow-up** or **inquiry** **handling**) and **measure** **click-through** and **conversion** before **scaling**. **Platforms** that **support** **product** **messages** and **catalogs** (like Spoki) **simplify** **template** **approval** and **inbox** **workflows** so **sales** **teams** can **focus** on **conversations** and **revenue**. Explore [Spoki features](https://spoki.com/en/features) and [solutions](https://spoki.com/en/solutions), [register](https://spoki.com/en/landing-registration), or [book a demo](https://spoki.com/en/book) to run **product** **messaging** and **sales** on the **WhatsApp Business API**."},{"heading":"Categories","level":3,"text":"- Blog-en"},{"heading":"Tags","level":3,"text":"- AI & Automation\n- Conversational Commerce\n- GDPR & Privacy\n- Shopping & Retail\n- WhatsApp API\n\n---"},{"heading":"About Spoki","level":2,"text":"Use Spoki's simple, fast and intuitive platform to drive conversions, automate tasks and grow your business."},{"heading":"Solutions","level":3,"text":"- Marketing\n- Sales\n- Customer Care\n- Developers"},{"heading":"Special Programs","level":3,"text":"- Agencies\n- Affiliation\n- Reseller\n- Start up"},{"heading":"Quick Links","level":3,"text":"- [Features](https://spoki.com/en/features)\n- [Pricing](https://spoki.com/en/pricing)\n- [About](https://spoki.com/en/about)\n- [FAQ](https://spoki.com/en/faq)\n- [Blog](https://spoki.com/en/blog)\n- [Case Studies](https://spoki.com/en/case-studies)\n- [Integrations](https://spoki.com/en/integrations)\n\n© 2026 Spoki. All rights reserved."}]}}