---
title: "WhatsApp Newsletter for Business: Best Practices and How to Get Started"
language: en
page: blog/whatsapp-newsletter-business-best-practices
url: "https://spoki.com/en/blog/whatsapp-newsletter-business-best-practices"
generatedAt: "2026-03-19T05:21:07.137Z"
category: blog
author: Spoki
publishedAt: "2026-02-12T08:52:34"
version: 1.0.0
---

# WhatsApp Newsletter for Business: Best Practices and How to Get Started

**Author:** Spoki | **Published:** 2/12/2026

*Run a WhatsApp newsletter with the WhatsApp Business API and Spoki. Opt-in, templates, frequency, and content tips for compliant campaigns.*

---

A **WhatsApp newsletter** lets you reach customers who have opted in with updates, offers, and useful content directly on their phone. With the **WhatsApp Business API** and **Spoki**, you can send **template** messages in line with WhatsApp’s rules, manage **opt-in** and **opt-out**, and keep your **newsletter** effective and compliant.

This guide covers **best practices** for a business **WhatsApp newsletter**: consent, **template** use, frequency, content ideas, and how to get started with **Spoki**. You will find links to [registration](https://spoki.io/registration), [pricing](https://spoki.io/pricing), [support](https://spoki.io/support), and the [ROI calculator](https://spoki.io/roi-calculator).

## Why Use WhatsApp for Your Newsletter?

**WhatsApp** has high open rates and is where many people already chat daily. A **WhatsApp newsletter** can:

- **Reach subscribers where they are:** no need to fight crowded inboxes.

- **Feel personal:** short, relevant messages often get better engagement than long emails.

- **Drive action:** include links to your site, [book](https://spoki.io/book) a demo, or [registration](https://spoki.io/registration).

- **Stay compliant:** with **Spoki** you manage **opt-in** and **opt-out** and use approved **templates** for outbound messages.

**Important:** On the **WhatsApp Business API**, you cannot send free-form messages to start a conversation or after the **24-hour session** has expired. You must use **approved templates**. **Spoki** helps you stay within these rules while building your **newsletter** list. Check [pricing](https://spoki.io/pricing) and [support](https://spoki.io/support) to scale.

## Opt-In and Consent: The Foundation

**Your newsletter must be 100% opt-in.** Never add contacts without clear consent.

**Best practices:**

- **Clear value:** Tell subscribers what they will receive (e.g. “Weekly tips and exclusive offers”).

- **Explicit consent:** Use a checkbox, button, or keyword so the user actively agrees to receive **WhatsApp** messages.

- **Store consent:** Record opt-in date and channel (e.g. **WhatsApp** newsletter) in your CRM or **Spoki**.

- **Easy opt-out:** In every message, remind users they can reply **STOP** to unsubscribe, and process **STOP** immediately.

**Spoki** supports **opt-in** flows and [registration](https://spoki.io/registration) so your **newsletter** list stays clean and compliant.

## Using Templates for Your WhatsApp Newsletter

Because the **WhatsApp Business API** requires **approved templates** for the first message or for messages after the **24-hour session**, your **newsletter** will rely on **templates**.

**What to include in a good newsletter template:**

- **Short, clear subject or headline** (e.g. “Your weekly update” or “Special offer inside”).

- **Body:** main message, **bold** for key info, and a **call to action** (e.g. “Tap the link below”).

- **Button or link:** to your blog, [support](https://spoki.io/support), [book](https://spoki.io/book), or landing page.

- **Footer:** brief opt-out reminder (e.g. “Reply STOP to unsubscribe”).

Submit your **templates** for approval and use them for each **newsletter** send. **Spoki** helps you manage **templates** and [registration](https://spoki.io/registration) so you stay compliant.

## Frequency and Timing

- **Don’t over-send:** one to three **newsletter** sends per week is often enough. More can feel like spam and increase **opt-out**.

- **Stick to a schedule:** e.g. every Tuesday so subscribers know when to expect the message.

- **Respect time zones:** if your audience is in several regions, choose a send time that works for most or segment by region.

Use the [ROI calculator](https://spoki.io/roi-calculator) to see how **newsletter** volume affects capacity and cost with **Spoki** and the **WhatsApp Business API**.

## Content Ideas for Your WhatsApp Newsletter

- **Tips and how-tos:** short, actionable content (e.g. “3 ways to…”).

- **Offers and promotions:** discount codes, early access, or limited-time deals with a link to your site or [registration](https://spoki.io/registration).

- **News and updates:** product launches, events, or company news.

- **Recap or “best of”:** round-up of the week or month with links to [support](https://spoki.io/support) or [book](https://spoki.io/book).

Keep each message **short**, **scannable**, and with a **single main CTA**. Use **bold** and **bullet points** where they help.

## Getting Started with Spoki

- **Sign up:** Complete [registration](https://spoki.io/registration) and connect your **WhatsApp** Business number via **Spoki**.

- **Create and submit templates:** Design your **newsletter** **templates** and get them approved.

- **Build your list:** Add only contacts who have given **opt-in**; use **Spoki** and your CRM to track consent.

- **Send and measure:** Send your **newsletter** using **templates**, track opens and clicks if available, and adjust content and frequency based on **opt-out** and engagement.

**Spoki** works with the [WhatsApp Business API](https://spoki.io) so your **newsletter** stays compliant. Visit [pricing](https://spoki.io/pricing) and [support](https://spoki.io/support) to plan and get help. Remember that **newsletter** quality matters more than quantity: a smaller list of engaged subscribers who have given **opt-in** will perform better than a large list built without clear consent. Use **templates** that are easy to read on mobile, with a clear **call to action** and a link to your site, [registration](https://spoki.io/registration), or [book](https://spoki.io/book) when relevant. Track **opt-out** rates and adjust content or frequency if they rise.

## Pitfalls to Avoid and FAQ

- **Sending without opt-in:** Never add contacts to your **newsletter** unless they have explicitly agreed. **Spoki** helps you record **opt-in** and manage lists so you stay compliant. Use [registration](https://spoki.io/registration) to set up consent.

- **Using free-form text for the first message:** The **WhatsApp Business API** requires **approved templates** for the first message or after the **24-hour session**. Your **newsletter** sends must use these **templates**. **Spoki** guides you through **template** creation and approval.

- **Too high frequency:** Sending daily or several times a week can increase **opt-out** and feel like spam. Stick to one to three sends per week and a fixed day (e.g. Tuesday) so subscribers know what to expect. Check [pricing](https://spoki.io/pricing) and the [ROI calculator](https://spoki.io/roi-calculator) to plan volume.

- **Forgetting opt-out in the message:** Every **newsletter** message should remind users they can reply **STOP** to unsubscribe. **Spoki** supports **opt-out** handling so you process STOP replies automatically. For help designing your **newsletter** flow, see [support](https://spoki.io/support) and [book](https://spoki.io/book).

## Conclusion

A **WhatsApp newsletter** can boost reach and engagement when built on **opt-in**, **approved templates**, and clear, useful content. With the **WhatsApp Business API** and **Spoki**, you manage consent, **templates**, and sending in a compliant way.

Ready to launch your **WhatsApp newsletter**? Visit [Spoki](https://spoki.io) for the **WhatsApp Business API**, [registration](https://spoki.io/registration), and [pricing](https://spoki.io/pricing). Use the [ROI calculator](https://spoki.io/roi-calculator) to plan your volume. Keep your **newsletter** valuable: share tips, offers, and updates that your **opt-in** subscribers actually want, and always respect **opt-out** requests so your list stays engaged and compliant. For help with **templates** or **campaign** setup, see [support](https://spoki.io/support) and [book](https://spoki.io/book).
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