---
title: "WhatsApp Reminder Messages: Best Practices and Templates"
language: en
page: blog/whatsapp-reminder-messages-best-practices-templates
url: "https://spoki.com/en/blog/whatsapp-reminder-messages-best-practices-templates"
generatedAt: "2026-03-19T05:20:27.423Z"
category: blog
author: Spoki
publishedAt: "2026-02-12T10:47:59"
version: 1.0.0
---

# WhatsApp Reminder Messages: Best Practices and Templates

**Author:** Spoki | **Published:** 2/12/2026

*Send appointment, order, and follow-up reminders via WhatsApp with approved templates and Spoki. Opt-in, timing, and examples.*

---

**Reminder** messages on **WhatsApp** can reduce no-shows, recover **abandoned** **carts**, and keep **customers** informed—when you use **approved** **templates** and respect **opt-in** and the **24-hour** **session** rules of the **WhatsApp** **Business** **API**. **Spoki** helps you send **reminder** **templates**, track delivery, and stay **compliant**.

This guide covers **best practices** and **templates** for **WhatsApp** **reminder** messages: **appointment** reminders, **order** updates, **cart** recovery, and **follow-up**. You will find links to [registration](https://spoki.io/registration), [pricing](https://spoki.io/pricing), [support](https://spoki.io/support), [book](https://spoki.io/book), and the [ROI calculator](https://spoki.io/roi-calculator).

## Why Use WhatsApp for Reminders

**WhatsApp** has high **open** rates and is where many **customers** already chat. **Reminder** messages (e.g. **appointment** tomorrow, **order** shipped, **cart** left behind) fit **template** use: one clear message, often with a variable (date, **order** ID, link). The **WhatsApp** **Business** **API** requires that the first message (or any message after **24h** of no reply) be an **approved** **template**—so **reminders** are a natural fit. **Spoki** sends **templates** and handles **session** logic so your **reminders** stay within the rules. See [registration](https://spoki.io/registration) and [support](https://spoki.io/support).

## Best Practice 1: Opt-In and Consent

**WhatsApp** requires **opt-in** before you send any message. For **reminders**:

- **Collect consent at the right moment:** When a **customer** **registers**, books an **appointment**, or gives their number, ask explicitly if they want **reminders** via **WhatsApp**. Store **opt-in** (and scope: e.g. “**appointment** and **order** **reminders**”) in your **CRM** or **Spoki**. **Spoki** helps you respect **opt-out** (e.g. STOP) so your **reminder** list stays **compliant**. See [registration](https://spoki.io/registration) and [support](https://spoki.io/support).

- **Do not mix scopes:** If they **opted in** only for **appointment** **reminders**, do not send **order** or **marketing** messages unless they have agreed. **Spoki** can segment contacts so you send the right **reminders** to the right people. Use [pricing](https://spoki.io/pricing) and the [ROI calculator](https://spoki.io/roi-calculator).

## Best Practice 2: Use Approved Templates

**Reminders** are proactive: you send them without the **customer** having messaged first (or after **24h** of silence). So they must be **approved** **templates**. **Best practices**:

- **Clear, actionable copy:** “Hi {{1}}, your **appointment** is on {{2}} at {{3}}. Reply YES to confirm or CANCEL to reschedule.” **Spoki** supports **template** variables and submission for **WhatsApp** approval. See [support](https://spoki.io/support) and [pricing](https://spoki.io/pricing).

- **One main CTA:** Each **template** should have one clear ask (confirm, track **order**, complete **cart**). If the **customer** replies, you enter the **24-hour** **session** and can send **session** messages (e.g. “Here’s your tracking link.”). **Spoki** delivers **inbound** replies to your **webhook** so you can automate **follow-up**. Use [book](https://spoki.io/book) and the [ROI calculator](https://spoki.io/roi-calculator).

- **Timing:** Send **appointment** **reminders** 24h and/or 1h before. **Order** **reminders** when the **order** ships. **Cart** **reminders** after a short delay (e.g. 1–2 hours). **Spoki** integrates with your **CRM** or **app** so you trigger **templates** at the right time. Links: [registration](https://spoki.io/registration), [support](https://spoki.io/support).

## Example Reminder Templates (Ideas)

- **Appointment:** “Hi {{1}}, reminder: your **appointment** is on {{2}} at {{3}}. Reply YES to confirm.”  

- **Order shipped:** “Hi {{1}}, your **order** {{2}} has shipped. Reply with TRACK for the link.”  

- **Cart abandoned:** “Hi {{1}}, you left items in your **cart**. Complete your **order** here: {{2}}. Reply HELP for **support**.”  

- **Follow-up:** “Hi {{1}}, we’re here if you have questions about your recent **order**. Reply 1 for **support**, 2 to **book** a call.”

Submit each **template** to **WhatsApp** for approval; **Spoki** helps you create, submit, and send them. See [support](https://spoki.io/support) and [book](https://spoki.io/book).

**Reminder** **templates** work best when they are short, clear, and have one main ask. Avoid long paragraphs or multiple **CTAs** in a single **template**; **WhatsApp** may reject **templates** that look like **marketing** or **spam**. **Spoki** guides you through **template** creation and submission so your **reminders** get approved and reach **customers** on time. Use [registration](https://spoki.io/registration) and the [ROI calculator](https://spoki.io/roi-calculator) to plan how many **reminders** you will send per month.

## After the Reminder: Session and Follow-Up

When the **customer** replies to your **reminder**, you have **24 hours** to send **session** messages. Use that window to:

- **Confirm or reschedule:** “Your **appointment** is confirmed.” or “Reply with a date to reschedule.”  

- **Send tracking or link:** “Here’s your tracking link: …”  

- **Answer questions:** Route to **support** or **sales** via your **chatbot** or **CRM**. **Spoki** forwards **inbound** messages to your **webhook** so you can automate or hand off to an agent. Use [registration](https://spoki.io/registration), [pricing](https://spoki.io/pricing), and [support](https://spoki.io/support).

After **24h** without a reply, the next outbound message must again be an **approved** **template** (e.g. another **reminder** or a **follow-up** **template**). **Spoki** keeps **template** and **session** logic clear so you do not break the rules. See the [ROI calculator](https://spoki.io/roi-calculator) to plan **reminder** volume.

## Segmenting Reminders for Better Results

Not every **customer** needs the same **reminder**. **Segment** your list: for example, **appointment** **reminders** only to contacts who **opted** in for “**appointment** and **support**”; **order** **reminders** to buyers; **cart** **reminders** to users who left items without **purchase**. **Spoki** lets you segment contacts and send **templates** to the right group, so **reminders** feel relevant and **open** rates stay high. **WhatsApp** policy also expects that **opt-in** scope matches what you send: do not use a “**order** updates” **opt-in** for **marketing** **campaigns**. Use [registration](https://spoki.io/registration), [pricing](https://spoki.io/pricing), and [support](https://spoki.io/support) to set up **segmentation** and **reminder** flows. Track which **templates** get the best reply rates (e.g. confirmations, **track** requests) and refine copy over time. The [ROI calculator](https://spoki.io/roi-calculator) helps you plan **reminder** volume and **support** load. Keep **reminder** copy short and actionable; long **templates** are harder to get approved and can feel like **spam**. **Spoki** and [support](https://spoki.io/support) can help you refine **templates** and **reminder** timing for your use case. Test **reminders** with a small group first, then roll out; **opt-in** and **opt-out** must be respected so **WhatsApp** and **Spoki** keep your account in good standing. **Spoki** supports **reminder** **templates** for **appointment**, **order**, and **cart** use cases so you can go live quickly.

## Conclusion

**WhatsApp** **reminder** messages work when you use **approved** **templates**, respect **opt-in** and **opt-out**, and time **reminders** well. **Spoki** works with the **WhatsApp** **Business** **API** so you send **reminder** **templates**, receive replies via **webhook**, and stay **compliant**.

Ready to send **reminders** on **WhatsApp**? Visit [Spoki](https://spoki.io) for the **WhatsApp** **Business** **API**, [registration](https://spoki.io/registration), and [pricing](https://spoki.io/pricing). Use [support](https://spoki.io/support) or [book](https://spoki.io/book) for **template** and **webhook** design, and the [ROI calculator](https://spoki.io/roi-calculator) to plan volume.
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