Why with Spoki and WhatsApp you can get an opening rate up to 98%

In the world of digital marketing, the open rate of messages is a key indicator of the success of a campaign and also of your company’s business. Sending messages that are not opened is equivalent to not sending them at all, and finding a channel that guarantees a high open rate is the priority for any company. With Spoki and WhatsApp, you can achieve open rates of up to 98%, a result that far exceeds other communication platforms such as email or SMS. But why is this happening? In this article, we will explore the reasons why the combination of Spoki and WhatsApp represents the best choice for obtaining an exceptional open rate.

1. WhatsApp: The Preferred Channel for Users

WhatsApp is one of the most used communication tools in the world, with over 2 billion monthly active users. Users are not only used to receiving personal and professional messages on this platform, but they also consider it a safe and familiar environment. WhatsApp is not perceived as invasive, as might happen with SMS or promotional emails.

Furthermore, WhatsApp is part of the daily routine of many consumers: it is used to communicate with friends, family, and colleagues. Using this channel for business communications allows you to integrate into a natural flow of already established interactions, where messages are easily visible and, above all, are opened with an extremely high probability.

2. Real-time notifications on smartphone

One of the factors that makes WhatsApp so effective is its ability to send push notifications in real time. When a message is sent on WhatsApp, the recipient immediately receives a notification on their smartphone. This immediate stimulus prompts most users to check the message almost instantly. Unlike emails, which often end up in crowded inboxes or even in spam, messages on WhatsApp arrive directly to the recipient without filters, thus increasing the likelihood of being opened.

Furthermore, the psychological perception of receiving a message on WhatsApp is different compared to other channels. While emails or SMS may be seen as less personal communications, a message on WhatsApp gives the impression of a direct and urgent conversation, prompting the recipient to pay closer attention.

3. Personal touch and authenticity with Spoki

Spoki further enhances the effectiveness of WhatsApp thanks to its ability to automate and personalize messages. When messages are tailored to the specific needs of the recipient, they are more likely to be opened and read. Spoki allows you to send messages that appear to have been written specifically for each individual customer, making the communication more authentic and engaging.

This personalization is not limited to simply inserting the customer’s name in the message, but can include content based on past behavior, recent purchases, or previous interactions with the company. A personalized message is much more likely to be opened than a generic message, because the user feels recognized and valued.

4. Targeted and relevant communications

Another reason why the open rate with Spoki and WhatsApp can reach 98% is the ability to send relevant messages at the right time. Spoki allows you to segment your audience based on a wide range of criteria, such as personal preferences, purchase history, previous interactions, and more. Thanks to this segmentation, you can send messages that are genuinely of interest to the recipient.

For example, if a customer has abandoned a cart in your e-commerce store, a WhatsApp reminder can be sent in real-time with a personalized offer to complete the purchase. This type of message is not only relevant but also timely, making it extremely effective in encouraging the customer to open and take action.

5. Platform trust and security

WhatsApp is considered a secure platform thanks to end-to-end encryption, which protects conversations from unauthorized access. This perception of security is fundamental for customers, who feel comfortable receiving communications on WhatsApp, knowing that their information is protected.

Unlike channels such as email, where users may be wary of possible scams or phishing, WhatsApp is perceived as a safe environment. This leads users to trust the messages they receive, and consequently, to open them more frequently. Spoki leverages this to help companies maintain open and trusted communication with their customers.

6. Intuitive and Familiar Interface

Finally, one of the key aspects that contributes to the high message open rate on WhatsApp is familiarity with the interface. Users already know how to use WhatsApp, they don’t have to learn anything new or face technical barriers. The interface is intuitive and simple, which makes interaction quick and frictionless.

Furthermore, the message format on WhatsApp, which can include text, images, videos, or links, is much more engaging than other channels. This makes messages more attractive and further increases the likelihood that they will be opened.

7. Transforming company-customer relationships with WhatsApp Marketing

The high open rate achieved with Spoki and WhatsApp not only improves marketing metrics but profoundly transforms the way companies interact with their customers. WhatsApp Marketing with Spoki allows companies to establish closer and more meaningful relationships with their audience. Immediate, two-way communication fosters an ongoing dialogue, allowing companies to respond promptly to customer needs, receive real-time feedback, and tailor their offerings based on expressed preferences. This personalized and responsive approach builds solid trust and increases customer loyalty, transforming transactional interactions into lasting and collaborative relationships. Furthermore, the ability to segment the audience and send targeted messages ensures that each communication is relevant and valuable, strengthening the bond between brand and consumer and creating a fulfilling customer experience.

Conclusion

The up to 98% open rate achieved with Spoki and WhatsApp is not a coincidence, but the result of a winning combination of factors: the use of a well-established and user-loved communication platform, the personalization and automation of messages, the relevance and timing of communications, and the trust that customers place in WhatsApp as a secure channel.

Furthermore, this WhatsApp Marketing strategy, supported by Spoki, transforms company-customer relationships, creating a deeper and more lasting bond. If you are looking for a way to maximize engagement with your customers, Spoki and WhatsApp represent the ideal solution to achieve extraordinary results. Thanks to an opening rate of up to 98%, you can be sure that your messages will be seen and read, ensuring maximum impact for your marketing campaigns.

Do you want to integrate WhatsApp Marketing into your business?

Start with a free account on  Spoki and start your first campaigns with 5 € of included credit.

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