How does the WhatsApp Business API work?

The **WhatsApp Business App** and the **WhatsApp Business API** (used by Spoki) are two completely different solutions designed for different business needs:\n\n**WhatsApp Business App:**\n• Designed for small businesses and sole proprietors\n• Manual message management\n• Limited to 5 devices simultaneously\n• Maximum 256 contacts per broadcast\n• No automation capabilities\n• Free but with significant limitations\n• No CRM or integration support\n\n**WhatsApp Business API (Spoki):**\n• Designed for medium to large businesses\n• **Unlimited operators**: Your entire team can manage conversations simultaneously\n• **Unlimited broadcasts**: Send messages to thousands of contacts\n• **Advanced automation**: Chatbots, automatic responses, intelligent workflows\n• **CRM integration**: Connect with your existing tools (HubSpot, Salesforce, etc.)\n• **Analytics & reporting**: Detailed statistics on your communications\n• **No ban risk**: Official API approved by Meta for bulk messaging\n• **Cloud-based**: No need to keep a phone connected\n• **Multi-channel**: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with **thousands of platforms** through native integrations, Zapier, Make (Integromat), and Webhooks.\n\n**Native Integrations:**\n\n• **E-commerce**: Shopify, WooCommerce, PrestaShop, Magento\n\n• **CRM**: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign\n\n• **Marketing**: Mailchimp, Google Sheets\n\n• **Payment**: Stripe, PayPal\n\n• **Support**: Zendesk\n\n**Via Zapier/Make:**\n\nConnect to **4,000+ platforms** including:\n• Google Workspace (Sheets, Calendar, Drive)\n• Microsoft Office 365\n• Slack, Trello, Asana\n• WordPress, Webflow\n• Custom apps via API\n\n**Webhooks & API:**\n\nFull REST API for developers to build custom integrations.

Dedicated solution · CRM Manager

CRM Manager

Q: What is Spoki?

**Spoki** is a comprehensive **WhatsApp Business API platform** that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.\n\nWith Spoki, you can:\n\n• **Automate communications**: Send automated messages, create chatbots, and set up intelligent workflows\n\n• **Manage customer support**: Multi-operator team management with ticketing system and conversation routing\n\n• **Increase sales**: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp\n\n• **Marketing campaigns**: Send bulk messages to thousands of contacts with personalized templates\n\n• **AI-powered features**: Leverage artificial intelligence to automate responses and qualify leads 24/7\n\n• **Integrate with your tools**: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools\n\nSpoki is an **official Meta Tech Partner**, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

Enrich Your Database with Quality Contact Data

As a CRM Manager, you know dirty data costs money. Email bounces, outdated phone numbers, and incomplete profiles hurt your campaigns. WhatsApp with Spoki becomes your data enrichment tool - bidirectional sync keeps your CRM clean while capturing engagement data automatically.

Talk to an expert Explore this role

Every stage, every channel

Discovery
WhatsAppSMS
Consideration
WhatsAppSpoki Voice
Decision
WhatsAppRCS
Retention
WhatsAppEmailSMS

One thread across five channels — the customer never starts over.

Pain Point

Enrich database and clean contact data

Key Benefit

Bidirectional integration between CRM and WhatsApp

Common Challenges

High email bounce rates due to outdated contact information

Incomplete customer profiles limiting personalization

Manual data entry causing errors and duplicates

No visibility into actual customer engagement

How Spoki Helps

Auto-sync WhatsApp conversations and contact data to your CRM

Capture customer preferences and behavior automatically

Update contact fields in real-time based on WhatsApp interactions

Enrich profiles with engagement metrics (response time, sentiment)

Real-World Use Cases

Automated Data Capture

Every WhatsApp conversation automatically creates or updates CRM records with conversation history and engagement data.

Preference Center via WhatsApp

Let customers update their preferences, contact info, and interests directly through WhatsApp chatbot conversations.

Engagement Scoring

Track which contacts engage with WhatsApp messages and use that data to create engagement scores in your CRM.

Massive campaigns

Reach thousands, one conversation at a time

Send segmented WhatsApp campaigns to your whole audience without losing the feel of a one-to-one message.

Schedule sends and pick the moment your audience actually reads
Build contact lists with advanced segmentation and custom tags
Personalize every message with dynamic fields that resolve at send time
Track delivery, reads, clicks and replies for each campaign

98%
WhatsApp open rate: 61%
Average engagement rate

Spoki benchmarks across WhatsApp Business API campaigns.

Customer experience

What your customer actually receives

Every automation you build lands as a normal WhatsApp conversation. This is the same journey, seen from the other side of the screen.

💬

Your customer’s WhatsApp

Spoki · WhatsApp Business API

1Discovery
Hi Sara! Thanks for your interest — want me to show you the options that fit you best?
09:41
Triggered by an ad click, a form or a QR code. No app to install.
2Consideration
Here are the three most popular choices. Tap one and I’ll send you the details.
09:43
The AI agent answers questions in real time and hands over to a human on request.
3Decision
Your cart is saved. Complete the order here — payment happens inside the chat.
13:07
Checkout and payment without leaving the conversation.
4Retention
Your order shipped. Track it here — and let me know how it goes.
18:20
Shipping updates, feedback requests and reorders on the same thread.

One thread, start to finish. Your customer never repeats themselves and never loses the history.

Industries

Where this plays out

Operations teams use Spoki to automate the notifications and confirmations that fill their inbox.

Key Features for This Role

CRM bidirectional syncContact enrichmentCustom field mappingActivity trackingDuplicate prevention

Clean and Enrich Your CRM Data

Join thousands of professionals using Spoki to achieve their goals.

Talk to an expert View All Personas

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.