---
title: Social Media / Communication Specialist
language: en
page: buyer-personas/social-media-manager
url: https://spoki.com/en/buyer-personas/social-media-manager
generated_at: 2026-03-19T05:20:21.381Z
format: LLM-friendly Markdown
version: 1.0.0
---

# Social Media / Communication Specialist

## Turn Social Followers into Owned Contacts

As a Social Media or Communication Specialist, you build audience on rented platforms. WhatsApp with Spoki lets you convert social followers into owned database contacts, create deeper engagement, and build direct relationships that aren't subject to algorithm changes.

### Pain Point
Create an active and engaged community

### Key Benefit
Transform social followers into contacts in proprietary database

## Challenges

- Algorithm changes reduce organic reach overnight
- Followers don't convert to customers
- No direct access to communicate with your audience
- Platform changes threaten your community

## Solutions

- Move followers from social platforms to your WhatsApp database
- Create exclusive WhatsApp communities with direct access
- Send updates and content directly, bypassing algorithms
- Build owned audience asset not controlled by platforms

## Use Cases

### Exclusive WhatsApp Community

Invite your best followers to an exclusive WhatsApp community with behind-the-scenes content, early announcements, and direct interaction.

### Social to WhatsApp Funnels

Run social media ads that drive to WhatsApp chatbot instead of landing pages. Capture contacts while providing value.

### Content Distribution

Notify your WhatsApp list when you publish new content. Guarantee your audience sees your posts regardless of algorithms.

## Features for Social Media / Communication Specialist

- Community management
- Click-to-WhatsApp ads
- Broadcast messaging
- Engagement analytics
- List growth tools

---

**Build Your Owned Audience**

