--- title: Accademia OMS language: en page: case-studies/accademia-oms-whatsapp-marketing-case-study url: "https://spoki.com/en/case-studies/accademia-oms-whatsapp-marketing-case-study" generatedAt: "2026-04-14T18:13:17.050Z" category: case-study author: Spoki publishedAt: "2026-04-14T10:14:09" version: 1.0.0 --- # Accademia OMS **Author:** Spoki | **Published:** 4/14/2026 *Accademia OMS generated €95,000 revenue with 100x ROI using Spoki flows and AI €95,000 Revenue generated 100x ROI on WhatsApp channel 1,100+ New e-learning subscribers in INTRODUCTION About Accademia OMS is an Italian education provider in the medical field. The company uses WhatsApp marketing education to make learning more accessible and engaging. It aims to […]* --- # Accademia OMS generated €95,000 revenue with 100x ROI using Spoki flows and AI €95,000Revenue generated100xROI on WhatsApp channel1,100+New e-learning subscribers in INTRODUCTION## About Accademia OMS is an Italian education provider in the medical field. The company uses WhatsApp marketing education to make learning more accessible and engaging. It aims to attract interested leads and build relationships through valuable content. The brand created an integrated system for lead acquisition, education, and support. The integration of AI within WhatsApp created an intelligent learning platform, driving innovation in WhatsApp marketing education. THE PROBLEM## Traditional channels limited learning accessibility and lead **Accademia OMS** faced challenges with traditional teaching methods. These methods were slow and did not meet student needs. The company needed to make teaching more immediate and engaging. They sought to attract genuinely interested leads without relying on purely promotional tactics. There was no structured or scalable system for user support and conversion. This made guiding users through their learning journey difficult. Before - Limited by traditional channels - Purely promotional approach - Lacked structured and scalable system - Human-driven, manual processes After - More accessible and immediate - Attracting genuinely interested leads - Structured and scalable system in place - AI-assisted and automation-first THE SOLUTION## Spoki enabled an AI-assisted learning and conversion ecosystem Accademia OMS adopted a data-driven strategy focused on engagement. The goal was to transform conversational channels into a learning and conversion ecosystem. This involved creating gamified educational flows and using WhatsApp marketing education as a study system. The company deployed high-performance flashcard flows. They also introduced AI Tutors to assist students. Lead acquisition and conversion flows were to improve performance. Operations were scaled through a team of agents. The core innovation shifted from a human-driven to an AI-assisted model. Technology now manages most initial and repetitive interactions. This allowed the human team to focus on phases. Spoki automated and simplified key funnel processes. It transformed manual management into a structured and scalable system. This built an advanced automation marketing model where acquisition, engagement, and training flow continuously. > “Many customers highlighted how automated flows (quizzes, weekly questions, flashcards) made studying more organized, consistent over time, and less dispersive than traditional methods.” — THE RESULTS## Accademia OMS achieved rapid growth and significant financial returns Accademia OMS saw rapid growth in user acquisition. Over 1,100 e-learning platform subscribers joined in **one month. This shows the effectiveness of the new conversational approach. This indicates sustained engagement. An investment of €916.90 gave a 100x ROI. This shows the financial efficiency of the WhatsApp channel. The lead-to-student conversion rate reached up to 5%**. This resulted in over **50 active students**. The average revenue per active student was approximately €1,900. Total revenue generated from these 50 students amounted to €95,000. Spoki facilitated 3,075 messages sent and 2,087 user interactions. The average interaction time per conversational session ranged between 3 and 6 minutes. Shorter sessions lasted 2-3 minutes, while complete study paths extended up to 8-10 minutes. 5%Lead-to-student conversion rate50+Active students€916,90Budget invested€95,000Revenue generatedReady to Transform Your Customer Engagement? Join hundreds of companies using Spoki to deliver exceptional customer experiences at scale. 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