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    <section level="1" heading="Accademia OMS">
      <text><![CDATA[**Author:** Spoki | **Published:** 4/14/2026

*Accademia OMS generated €95,000 in revenue with a 100x ROI using Spoki flows and AI €95,000 Revenue generated 100x ROI on WhatsApp channel 1,100+ New e-learning subscribers INTRODUCTION Accademia OMS is an Italian education provider in the medical field. The company uses WhatsApp-based educational marketing to make learning more accessible, engaging, and continuous. Its goal […]*

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Accademia OMS generated €95,000 in revenue with a 100x ROI using Spoki flows and AI
    

    
      
        €95,000
        Revenue generated
      

      
        100x
        ROI on WhatsApp channel
      

      
        1,100+
        New e-learning subscribers
      
    
  

  
    
       INTRODUCTION
    

    
      Accademia OMS is an Italian education provider in the medical field. The company uses WhatsApp-based educational marketing to make learning more accessible, engaging, and continuous. Its goal is to attract interested leads and build relationships through valuable content, creating an integrated system for lead acquisition, education, and support.
    

    
      The integration of AI within WhatsApp transformed the channel into a true intelligent learning platform. In particular, the project introduced a new approach to SSM exam preparation by combining marketing automation, conversational tutoring, and interactive educational content into a single ecosystem.
    
  

  
    
       THE PROBLEM
    

    
      Traditional channels limited learning accessibility and lead generation
    

    
      **Accademia OMS** faced challenges with traditional teaching methods. These approaches were slow, not scalable enough, and no longer aligned with students&#8217; expectations, who needed support that was more immediate, flexible, and engaging. The company wanted to attract genuinely interested leads without relying on purely promotional tactics, but lacked a structured system to guide them effectively throughout the learning and conversion journey.
    

    
      In the specific context of SSM exam preparation, there was a clear need for a more continuous and accessible experience that could combine education, interaction, and personalized support within a single conversational environment.
    

    
      
        Before
        

          - Limited by traditional channels

          - Purely promotional approach

          - Lack of a structured and scalable system

          - Human-driven manual processes

        

      

      
        After
        

          - More accessible and immediate

          - Attracting genuinely interested leads

          - A structured and scalable system in place

          - AI-assisted and automation-first

        

      
    
  

  
    
       THE SOLUTION
    

    
      Spoki enabled an AI-assisted learning and conversion ecosystem, introducing the first AI tutor for the SSM exam in Italy
    

    
      Accademia OMS adopted a data-driven strategy focused on engagement, with the goal of transforming WhatsApp into a learning and conversion ecosystem. The project did not simply use a conversational channel to communicate with leads: it redefined WhatsApp’s role within the educational experience, turning it into an active tool for study, support, and guidance.
    

    
      The most distinctive innovation was in the SSM space: **Accademia OMS transformed WhatsApp into the first AI tutor for the SSM exam in Italy**, creating a unique model in the medical education sector. No one had previously used WhatsApp as an active learning tool in this context, capable not only of delivering content but of truly guiding students throughout their preparation journey.
    

    
      The most innovative element of the project was the integration of artificial intelligence not as a simple operational support layer, but as the **core engine of the learning experience**. AI did not just automate marketing or first-touch interactions: it taught, interacted, and actively guided students, helping them understand concepts more effectively and reinforce their preparation in real time.
    

    
      In this context, Accademia OMS developed an **AI Tutor system made up of 27 always-on agents**, each specialized by subject and trained on theory, clinical cases, and statistical analysis related to the SSM exam. These agents were able to answer complex questions in real time, simulate teacher-like explanations, and support students with a personalized study experience, transforming learning from passive to interactive.
    

    
      The core shift was the move from a human-driven model to an **AI-assisted** one, where technology handled most of the initial and repetitive interactions while enabling a new kind of active learning. Students could ask questions, receive explanations, and test their understanding in a natural way, directly within WhatsApp.
    

    
      Alongside the AI Tutor, Accademia OMS implemented **gamified educational flows**, integrating high-performance flashcards, automated SSM questions, and interactive weekly study paths. These tools made studying more organized, continuous, and less fragmented, while also increasing engagement and strengthening the sense of belonging within the community.
    

    
      Spoki automated and simplified the key processes across the funnel. It transformed manual management into a structured and scalable system, building an advanced marketing automation model where acquisition, engagement, and education flowed continuously. This allowed the human team to focus on the highest-value stages of conversion and support.
    

    > 
      
        &#8220;Many customers highlighted how automated flows such as quizzes, weekly questions, and flashcards radically transformed their study method, making it more organized, continuous, and less dispersive than traditional approaches.&#8221;
      
      
        The ability to study anywhere, directly on WhatsApp, and interact naturally — almost like chatting with a friend — made learning simpler, more immediate, and more effective in maintaining consistency over time.
      
      — Feedback collected from users
    

  

  
    
       THE RESULTS
    

    
      Accademia OMS achieved rapid growth and significant financial returns
    

    
      Accademia OMS saw rapid growth in user acquisition. More than 1,100 subscribers joined the e-learning platform in **just one month**. This demonstrates the effectiveness of the new conversational approach and the project’s ability to attract genuinely interested users through a valuable learning experience.
    

    
      The engagement generated was both sustained and measurable. An investment of €916.90 resulted in a 100x ROI, confirming the financial efficiency of the WhatsApp channel and the strength of the model built around automation and AI.
    

    
      The lead-to-student conversion rate reached 5%, resulting in more than **50 active students**. The average revenue per active student was approximately **€1,900**, for a total of **€95,000 in generated revenue**.
    

    
      Spoki also facilitated the sending of 3,075 messages and 2,087 user interactions. The average interaction time per conversational session ranged from 3 to 6 minutes. Shorter sessions lasted 2 to 3 minutes, while full study paths extended up to 8 to 10 minutes, indicating a level of attention and participation above the average of traditional channels.
    

    
      
        5%
        Lead-to-student conversion rate
      

      
        50+
        Active students
      

      
        €916.90
        Budget invested
      

      
        €95,000
        Revenue generated
      
    
  

  

  
    
      Ready to transform your customer engagement?
    
    
      Join hundreds of companies using Spoki to deliver exceptional customer experiences at scale.
    
    
      Book a free demo]]></text>
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