{"meta":{"page":"case-studies/case-study-quiz-patente-guida-e-vai-how-to-achieve-roas-x25-thanks-to-spoki-activecampaign-and-whatsapp","language":"en","url":"https://spoki.com/en/case-studies/case-study-quiz-patente-guida-e-vai-how-to-achieve-roas-x25-thanks-to-spoki-activecampaign-and-whatsapp","generated_at":"2026-04-18T18:45:39.534Z","formats":{"html":"https://spoki.com/en/case-studies/case-study-quiz-patente-guida-e-vai-how-to-achieve-roas-x25-thanks-to-spoki-activecampaign-and-whatsapp","markdown":"https://spoki.com/en/case-studies/case-study-quiz-patente-guida-e-vai-how-to-achieve-roas-x25-thanks-to-spoki-activecampaign-and-whatsapp.md","json":"https://spoki.com/en/case-studies/case-study-quiz-patente-guida-e-vai-how-to-achieve-roas-x25-thanks-to-spoki-activecampaign-and-whatsapp.json","xml":"https://spoki.com/en/case-studies/case-study-quiz-patente-guida-e-vai-how-to-achieve-roas-x25-thanks-to-spoki-activecampaign-and-whatsapp.xml"}},"content":{"title":"Case Study | Quiz Patente & Guida e Vai: How to Achieve ROAS X25 Thanks to Spoki, ActiveCampaign, and WhatsApp","sections":[{"heading":"Case Study | Quiz Patente & Guida e Vai: How to Achieve ROAS X25 Thanks to Spoki, ActiveCampaign, and WhatsApp","level":1,"text":"**Author:** Spoki | **Published:** 4/24/2024\n\n*Context Guida e Vai, the Italian leader in driving school services with a network of over 500 affiliates, aimed to improve communication with a young target audience and to optimize the recovery of lost users. The collaboration with Spoki and the adoption of WhatsApp as the primary communication channel represented a significant step towards achieving business objectives. Case study The […]*\n\n---"},{"heading":"**Context**","level":2,"text":"Guida e Vai,** the Italian leader in driving school services with a network of over 500 affiliates**, aimed to **improve communication** with a young target audience and to **optimize the recovery of lost users**. The collaboration with Spoki and the adoption of WhatsApp as the primary communication channel represented a significant step towards **achieving business objectives**."},{"heading":"Case study","level":2,"text":"The main challenge was to **recover a high number of users lost** during lead generation campaigns, a problem accentuated by the young age of the target. Using WhatsApp via Spoki, Guida e Vai implemented the sending of **automated messages** to inform the user about the imminent contact from an operator and to send a link to schedule a new appointment in case of no response. The solution included message automation to remind users about the delivery of the interactive manual, **reducing storage costs**.\n\nThe zero-interest financing project for young aspiring drivers has greatly benefited from **personalized template messages**, increasing interest and** facilitating the finalization of financing**."},{"heading":"Implementation and Integration","level":2,"text":"Guida e Vai used tools such as **Active Campaign**, **Zapier**, and **Spoki** itself to **personalize post-sales interaction**, improving brand perception and customer loyalty. The effectiveness of communication via WhatsApp has reduced storage costs and **improved engagement** with the young target audience."},{"heading":"**The combined use of ActiveCampaign and Spoki**","level":2,"text":"Guida e Vai has implemented a strategy with **Active Campaign** to **reach and segment contacts**, focusing on **personalizing the approach** according to their behavior and responses.\n\n- **Initial segmentation:** Contacts are initially segmented based on certain conditions, such as the type of license of interest (B license or A motorcycle license) or whether they are already enrolled in a driving school. This segmentation allows to differentiate contacts based on their potential interest and current status in their “customer journey”.\n\n- **Communication personalization:** Once segmented, contacts are assigned different “deals” or tags that further qualify them. This allows Guida e Vai to personalize messages and offers based on the specific situation and preferences of each contact, for example, by offering targeted promotions to those looking for a specific license or those who have not yet registered.\n\n- **Customized Automations**: Depending on the answers provided, different automations are activated. For example, if a user is interested in a B license and is not yet registered, the system adds a specific “deal” for this contact and publishes the information on a specified platform.\n\n- **Expectation and Action**: After a 6-minute wait, the system checks if the contact meets certain conditions. This is a waiting moment after which it is verified whether the contact has taken a desired action such as responding to a message or clicking on a link.\n\n- **Tagging and Further Segmentation**: Users who respond are further tagged to refine segmentation. For example, if a contact meets certain conditions, another specific “deal” or tag is added for that contact.\n\n- **Feedback Loop**: At some points, there are feedback loops where, if a condition is not met, the user returns to a previous step in the flow, allowing them to re-address the condition with updated information.\n\n- **Automation Closure**: Once all conditions have been met and the necessary actions have been taken, the automation ends, potentially leading to direct contact with a sales agent or the conclusion of a deal.\n\n- **Monitoring and Adaptation**: Each stage of the workflow is monitored to ensure there are no bottlenecks or particular obstacles in the automations.\n\nIn summary, Guida e Vai’s strategy with Active Campaign was highly focused on providing a **personalized and responsive customer journey thanks to Active Campaign**, with automations and segmentations that adapt based on the contact’s responses and actions. This allows for more targeted interaction and a higher conversion rate."},{"heading":"**A Two-Way and Transversal Solution**","level":2,"text":"The bidirectionality between Spoki, WhatsApp, and ActiveCampaign has enabled Guida e Vai to **scale and accelerate the achievement of results**.\n\nThanks to advanced automations, the integration between these platforms has allowed the creation of a **communication cycle** where messages sent via WhatsApp are captured and interpreted by Active Campaign and Spoki to further refine **segmentation and content personalization**.\n\nThis continuous dynamic dialogue has not only **increased the conversion rate** during promotional campaigns but also **improved the recovery of lost or inactive users**.\n\nIn particular:\n\n- Automations have **reduced response times** and increased efficiency in contacting users\n\n- Automations and integration between ActiveCampaign and Spoki allows you to have the **CRM always updated** during all customer phases\n\n- The customer experience has been improved with an **increased retention rate**\n\n- Ability to capitalize on a direct and immediate interaction with the young target, highlighting the value of a **customer-centric approach** in the automotive training sector.\n\nFurthermore, the sales staff, leveraging the integration between Spoki and ActiveCampaign, **monitors in real time** and throughout the day **the progress and behavior of leads**. Constant monitoring leads to a **significant reduction in response times**, with leads being contacted both by phone and via WhatsApp by the same operator, creating a cohesive and direct customer experience.\n\nThe ability to launch targeted promotional campaigns leads to a **high conversion rate**, while dedicated post-purchase support ensures customer care that continues even after the sale.\n\nAll of this contributes to **enormous results** thanks to the rapid interaction and attention to detail.\n\nActiveCampaign played a fundamental role in benefiting Guida e Vai’s Sales Specialists, providing advanced tools for **marketing automation**, **customer behavior tracking**, and **intelligent segmentation**.\n\nIts features have allowed salespeople to personalize communication based on the specific actions of leads, where **each interaction was recorded and used to further refine the follow-up strategy**.\n\nA level of personalization that highlights the power of a **data-driven approach** with **Spoki** and **ActiveCampaign**."},{"heading":"**Spoki and Sales Trends**","level":2,"text":"The graphs show a **strong correlation between the advertising budget invested in Spoki** and **the increase in sales**, confirming **Spoki as an investment with immediate and direct ROI**.\n\nThe impact of the investment in Spoki on sales is much more relevant and evident compared to even well-known tools such as TikTok Ads, Google Ads, and others."},{"heading":"**Results Obtained**","level":2,"text":"- **Recovery of over 30% of lost users** through the use of chat automations.\n\n- The **20% of contacts** recontacted through Spoki **finalized their financing request**.\n\n- **40% reduction** in storage costs thanks to the automated sending of reminders for the delivery of teaching materials.\n\n- **15% MoM (month-over-month) Growth** in margins, with a X5 annual turnover thanks to Spoki and ActiveCampaign.\n\n- Significant amounts of **promotional campaigns** have increased interaction and sales.\n\n- Recovery of activity from **old leads** through the use of **Active Campaign**.\n\nGuida e Vai invests a total of **20,000 – 25,000€ per month on Spoki**, launching different strategies, each with defined and programmed objectives.\n\nIn a promotional campaign aimed at **increasing sales**, an investment of €1,800 generated **a turnover of €45,000**, achieving a **ROAS of 25 times the initial investment**.\n\nOperational efficiency was improved by **assigning operators to leads** more effectively and cleaning up contact lists for smoother operations."},{"heading":"**Conclusion**","level":2,"text":"The innovative synergy between Guida e Vai and Spoki, with the strategic use of WhatsApp, has led to remarkable results in terms of **user recovery, communication efficiency, and reduction of operating costs**. This success story demonstrates the effectiveness of adopting advanced technologies and a customer-centric approach to meet the needs of a constantly evolving market, such as automotive training.\n\n**CREDITS**\n**Company**: [Guida e Vai & Quiz Patente](https://guidaevai.com/?utm_source=organic&utm_medium=menu&utm_id=menu&utm_campaign=nurturing-no-sanbox&utm_content=nurturing-no-sanbox-email01&utm_term=spoki)"},{"heading":"**Do you want to integrate WhatsApp Marketing into your business?**","level":3,"text":"Start with a free account on **Spoki** and start your first campaigns with 5 € of included credit.\n\n[Try free](https://spoki.it/en/landing-registration/?utm_source=organic&utm_medium=menu&utm_campaign=nurturing-no-sanbox&utm_id=menu&utm_content=nurturing-no-sanbox-email01&utm_term=spoki)\n\nOr contact us to build your winning strategy together. 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