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    <title>Case Study | Quiz Patente &amp; Guida e Vai: How to Achieve ROAS X25 Thanks to Spoki, ActiveCampaign, and WhatsApp</title>
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    <section level="1" heading="Case Study | Quiz Patente &amp; Guida e Vai: How to Achieve ROAS X25 Thanks to Spoki, ActiveCampaign, and WhatsApp">
      <text><![CDATA[**Author:** Spoki | **Published:** 4/24/2024

*Context Guida e Vai, the Italian leader in driving school services with a network of over 500 affiliates, aimed to improve communication with a young target audience and to optimize the recovery of lost users. The collaboration with Spoki and the adoption of WhatsApp as the primary communication channel represented a significant step towards achieving business objectives. Case study The […]*

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    </section>
    <section level="2" heading="**Context**">
      <text><![CDATA[Guida e Vai,** the Italian leader in driving school services with a network of over 500 affiliates**, aimed to **improve communication** with a young target audience and to **optimize the recovery of lost users**. The collaboration with Spoki and the adoption of WhatsApp as the primary communication channel represented a significant step towards **achieving business objectives**.]]></text>
    </section>
    <section level="2" heading="Case study">
      <text><![CDATA[The main challenge was to **recover a high number of users lost** during lead generation campaigns, a problem accentuated by the young age of the target. Using WhatsApp via Spoki, Guida e Vai implemented the sending of **automated messages** to inform the user about the imminent contact from an operator and to send a link to schedule a new appointment in case of no response. The solution included message automation to remind users about the delivery of the interactive manual, **reducing storage costs**.

The zero-interest financing project for young aspiring drivers has greatly benefited from **personalized template messages**, increasing interest and** facilitating the finalization of financing**.]]></text>
    </section>
    <section level="2" heading="Implementation and Integration">
      <text><![CDATA[Guida e Vai used tools such as **Active Campaign**, **Zapier**, and **Spoki** itself to **personalize post-sales interaction**, improving brand perception and customer loyalty. The effectiveness of communication via WhatsApp has reduced storage costs and **improved engagement** with the young target audience.]]></text>
    </section>
    <section level="2" heading="**The combined use of ActiveCampaign and Spoki**">
      <text><![CDATA[Guida e Vai has implemented a strategy with **Active Campaign** to **reach and segment contacts**, focusing on **personalizing the approach** according to their behavior and responses.

- **Initial segmentation:** Contacts are initially segmented based on certain conditions, such as the type of license of interest (B license or A motorcycle license) or whether they are already enrolled in a driving school. This segmentation allows to differentiate contacts based on their potential interest and current status in their “customer journey”.

- **Communication personalization:** Once segmented, contacts are assigned different “deals” or tags that further qualify them. This allows Guida e Vai to personalize messages and offers based on the specific situation and preferences of each contact, for example, by offering targeted promotions to those looking for a specific license or those who have not yet registered.

- **Customized Automations**: Depending on the answers provided, different automations are activated. For example, if a user is interested in a B license and is not yet registered, the system adds a specific &#8220;deal&#8221; for this contact and publishes the information on a specified platform.

- **Expectation and Action**: After a 6-minute wait, the system checks if the contact meets certain conditions. This is a waiting moment after which it is verified whether the contact has taken a desired action such as responding to a message or clicking on a link.

- **Tagging and Further Segmentation**: Users who respond are further tagged to refine segmentation. For example, if a contact meets certain conditions, another specific “deal” or tag is added for that contact.

- **Feedback Loop**: At some points, there are feedback loops where, if a condition is not met, the user returns to a previous step in the flow, allowing them to re-address the condition with updated information.

- **Automation Closure**: Once all conditions have been met and the necessary actions have been taken, the automation ends, potentially leading to direct contact with a sales agent or the conclusion of a deal.

- **Monitoring and Adaptation**: Each stage of the workflow is monitored to ensure there are no bottlenecks or particular obstacles in the automations.

In summary, Guida e Vai&#8217;s strategy with Active Campaign was highly focused on providing a **personalized and responsive customer journey thanks to Active Campaign**, with automations and segmentations that adapt based on the contact&#8217;s responses and actions. This allows for more targeted interaction and a higher conversion rate.]]></text>
    </section>
    <section level="2" heading="**A Two-Way and Transversal Solution**">
      <text><![CDATA[The bidirectionality between Spoki, WhatsApp, and ActiveCampaign has enabled Guida e Vai to **scale and accelerate the achievement of results**.

Thanks to advanced automations, the integration between these platforms has allowed the creation of a **communication cycle** where messages sent via WhatsApp are captured and interpreted by Active Campaign and Spoki to further refine **segmentation and content personalization**.

This continuous dynamic dialogue has not only **increased the conversion rate** during promotional campaigns but also **improved the recovery of lost or inactive users**.

In particular:

- Automations have **reduced response times** and increased efficiency in contacting users

- Automations and integration between ActiveCampaign and Spoki allows you to have the **CRM always updated** during all customer phases

- The customer experience has been improved with an **increased retention rate**

- Ability to capitalize on a direct and immediate interaction with the young target, highlighting the value of a **customer-centric approach** in the automotive training sector.

Furthermore, the sales staff, leveraging the integration between Spoki and ActiveCampaign, **monitors in real time** and throughout the day **the progress and behavior of leads**. Constant monitoring leads to a **significant reduction in response times**, with leads being contacted both by phone and via WhatsApp by the same operator, creating a cohesive and direct customer experience.

The ability to launch targeted promotional campaigns leads to a **high conversion rate**, while dedicated post-purchase support ensures customer care that continues even after the sale.

All of this contributes to **enormous results** thanks to the rapid interaction and attention to detail.

ActiveCampaign played a fundamental role in benefiting Guida e Vai&#8217;s Sales Specialists, providing advanced tools for **marketing automation**, **customer behavior tracking**, and **intelligent segmentation**.

Its features have allowed salespeople to personalize communication based on the specific actions of leads, where **each interaction was recorded and used to further refine the follow-up strategy**.

A level of personalization that highlights the power of a **data-driven approach** with **Spoki** and **ActiveCampaign**.]]></text>
    </section>
    <section level="2" heading="**Spoki and Sales Trends**">
      <text><![CDATA[The graphs show a **strong correlation between the advertising budget invested in Spoki** and **the increase in sales**, confirming **Spoki as an investment with immediate and direct ROI**.

The impact of the investment in Spoki on sales is much more relevant and evident compared to even well-known tools such as TikTok Ads, Google Ads, and others.]]></text>
    </section>
    <section level="2" heading="**Results Obtained**">
      <text><![CDATA[- **Recovery of over 30% of lost users** through the use of chat automations.

- The **20% of contacts** recontacted through Spoki **finalized their financing request**.

- **40% reduction** in storage costs thanks to the automated sending of reminders for the delivery of teaching materials.

- **15% MoM (month-over-month) Growth** in margins, with a X5 annual turnover thanks to Spoki and ActiveCampaign.

- Significant amounts of **promotional campaigns** have increased interaction and sales.

- Recovery of activity from **old leads** through the use of **Active Campaign**.

Guida e Vai invests a total of **20,000 &#8211; 25,000€ per month on Spoki**, launching different strategies, each with defined and programmed objectives.

In a promotional campaign aimed at **increasing sales**, an investment of €1,800 generated **a turnover of €45,000**, achieving a **ROAS of 25 times the initial investment**.

Operational efficiency was improved by **assigning operators to leads** more effectively and cleaning up contact lists for smoother operations.]]></text>
    </section>
    <section level="2" heading="**Conclusion**">
      <text><![CDATA[The innovative synergy between Guida e Vai and Spoki, with the strategic use of WhatsApp, has led to remarkable results in terms of **user recovery, communication efficiency, and reduction of operating costs**. This success story demonstrates the effectiveness of adopting advanced technologies and a customer-centric approach to meet the needs of a constantly evolving market, such as automotive training.

**CREDITS**
**Company**: [Guida e Vai & Quiz Patente](https://guidaevai.com/?utm_source=organic&utm_medium=menu&utm_id=menu&utm_campaign=nurturing-no-sanbox&utm_content=nurturing-no-sanbox-email01&utm_term=spoki)]]></text>
    </section>
    <section level="3" heading="**Do you want to integrate WhatsApp Marketing into your business?**">
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      <text><![CDATA[- Case Study-en]]></text>
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- Google Ads
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