{"meta":{"page":"case-studies/case-study-spoki-and-whatsapp-also-star-in-healthcare-with-the-maria-rosaria-specialized-clinic","language":"en","url":"https://spoki.com/en/case-studies/case-study-spoki-and-whatsapp-also-star-in-healthcare-with-the-maria-rosaria-specialized-clinic","generated_at":"2026-04-18T18:45:39.118Z","formats":{"html":"https://spoki.com/en/case-studies/case-study-spoki-and-whatsapp-also-star-in-healthcare-with-the-maria-rosaria-specialized-clinic","markdown":"https://spoki.com/en/case-studies/case-study-spoki-and-whatsapp-also-star-in-healthcare-with-the-maria-rosaria-specialized-clinic.md","json":"https://spoki.com/en/case-studies/case-study-spoki-and-whatsapp-also-star-in-healthcare-with-the-maria-rosaria-specialized-clinic.json","xml":"https://spoki.com/en/case-studies/case-study-spoki-and-whatsapp-also-star-in-healthcare-with-the-maria-rosaria-specialized-clinic.xml"}},"content":{"title":"Case Study | Spoki and WhatsApp Also Star in Healthcare with the Maria Rosaria Specialized Clinic","sections":[{"heading":"Case Study | Spoki and WhatsApp Also Star in Healthcare with the Maria Rosaria Specialized Clinic","level":1,"text":"**Author:** Spoki | **Published:** 4/15/2024\n\n*Context In a sector as delicate and complex as healthcare, optimizing processes and improving communication with patients is a constant challenge. Maria Rosaria Nursing Home, led by General Director Luca Empireo, has embarked on a digital transformation path to address these challenges, focusing on the integration of WhatsApp through Spoki. This change has led to tangible results […]*\n\n---"},{"heading":"**Context**","level":2,"text":"In a sector as delicate and complex as healthcare, optimizing processes and improving communication with patients is a constant challenge. Maria Rosaria Nursing Home, led by General Director Luca Empireo, **has embarked on a digital transformation path to address these challenges, focusing on the integration of WhatsApp through Spoki.** This change has led to tangible results in terms of operational efficiency and patient satisfaction, significantly reducing waiting times for referrals and improving booking management."},{"heading":"Case study","level":2,"text":"The main problem faced by the Treatment Center was** the high rate of “no-shows” at appointments**, which greatly affected the efficiency and profitability of the sessions. Consequently, traditional communication was proving onerous and ineffective, leaving room for significant improvement. The solution? **Automate communication with patients via WhatsApp, the channel with open rates of up to 98 percent**.\n\nThe strategy adopted made it possible to** confirm patients’ attendance at appointments automatically and to inform them about the availability of referrals**. Thus, Maria Rosaria Nursing Home, directed by Luca Empireo, faced these challenges with determination, investing €10,000 in Spoki to optimize its operations. The result? A qualitative leap in patient relations, unprecedented operational efficiency, and a reduced administrative workload with an improved experience overall."},{"heading":"Comparison with other tools","level":2,"text":"Prior to the adoption of Spoki, the Treatment Center relied primarily on email for external communications. The switch to WhatsApp has resulted in a higher open and read rate of messages, better integration with the management system, and **offered patients the ability to take immediate actions from the messages received**."},{"heading":"Implementation and Integration","level":2,"text":"The integration of Spoki, achieved through collaboration with the in-house development team and the use of WhatsApp’s custom API, has enabled optimal communication management. This choice has led to a **significant reduction in no-shows** and an improvement in service delivery, almost completely eliminating the need for telephone contact for confirmation of appointments and notice of referral availability."},{"heading":"Results Obtained","level":2,"text":"- The seat occupancy rate **increased from 60% to 90%;**\n\n- Message open rates with Spoki significantly exceeded those of other channels, significantly improving patient engagement;\n\n- The average waiting time for referral pickup was **reduced by 2 days**, thus improving patient service and reducing administrative workload;\n\n- Patients expressed a **high degree of satisfaction, rated 8 out of 10 on average**, particularly with the timeliness and effectiveness of communication regarding medical reports;\n\n- Human resources previously employed in telephone contact activities have been **redirected to high value-added tasks**;\n\n- With an investment of 10,000€ in 2023 on Spoki, the Treatment Center has achieved relevant goals by showing a **marked improvement in reservation management and communication with patients**."},{"heading":"Conclusion","level":2,"text":"Maria Rosaria Nursing Home has demonstrated that, with targeted investment and the adoption of innovative solutions such as Spoki and WhatsApp, it is **possible to significantly transform the operations of a healthcare facility.** The results speak for themselves: improved efficiency, reduced waiting times, and a significant increase in patient satisfaction. This case study is a concrete example of how** technology can also be a key ally in the healthcare sector**, inspiring other entities to embark on paths of digitization and innovation.\n\n**CREDITS**\n**Company**: [Maria Rosaria Nursing Home](https://www.mariarosaria.it/it/home/?utm_source=instagram&utm_medium=organic&utm_id=instagram-linkinbio&utm_campaign=instagram-linkinbio&utm_content=nurturing-no-sanbox-email01&utm_term=spoki)"},{"heading":"**Do you want to integrate WhatsApp Marketing into your business?**","level":3,"text":"Start with a free account on ** Spoki** and start your first campaigns with 5 € of included credit.\n\n[Try free](https://spoki.it/en/landing-registration/?utm_source=instagram&utm_medium=organic&utm_campaign=instagram-linkinbio&utm_id=instagram-linkinbio&utm_content=nurturing-no-sanbox-email01&utm_term=spoki)\n\nOr contact us to build your winning strategy together. 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