{"meta":{"page":"case-studies/etna-digital-academy-case-study","language":"en","url":"https://spoki.com/en/case-studies/etna-digital-academy-case-study","generated_at":"2026-04-21T11:04:53.363Z","formats":{"html":"https://spoki.com/en/case-studies/etna-digital-academy-case-study","markdown":"https://spoki.com/en/case-studies/etna-digital-academy-case-study.md","json":"https://spoki.com/en/case-studies/etna-digital-academy-case-study.json","xml":"https://spoki.com/en/case-studies/etna-digital-academy-case-study.xml"}},"content":{"title":"Etna Digital Academy case study: +300% sales and ROAS of X2,600 with Spoki and WhatsApp in the beauty industry","sections":[{"heading":"Etna Digital Academy case study: +300% sales and ROAS of X2,600 with Spoki and WhatsApp in the beauty industry","level":1,"text":"**Author:** Spoki | **Published:** 11/28/2024\n\n*Context Etna Digital Academy is an academy founded by Davide Faranda (co-founder), a digital advertising expert, specializing in training on digital marketing and dealing with e-commerce at 360°. In addition to training professionals, the academy also runs its own e-commerce of beauty products, which makes it an interesting case study for the implementation of new marketing technologies, […]*\n\n---"},{"heading":"Context","level":3,"text":"[**Etna Digital Academy**](https://www.etnadigitalacademy.it/?utm_source=organic&utm_medium=menu&utm_id=menu&utm_campaign=it-2023_10_05-search_brand-prospecting-registration-lp&utm_content=post220525&utm_term=spoki) is an academy founded by **Davide Faranda (co-founder)**, a digital advertising expert, specializing in training on digital marketing and dealing with e-commerce at 360°. In addition to training professionals, the academy also runs its own e-commerce of beauty products, which makes it an interesting case study for the implementation of new marketing technologies, with a focus on optimizing sales and loyalty through digital strategies.\n\n**Starting Problem**: Etna Digital Academy was mainly using **email marketing** to reach its customers, but was finding very low open rates, around **16 percent**, and a high percentage of messages ending up in spam, despite the fact that steps such as domain verification had been taken. This resulted in **low effectiveness** of promotional campaigns, leading to low conversion rates. The academy needed a more direct and effective approach to reaching its customers, boosting sales, and retaining existing customers."},{"heading":"Project Goals","level":3,"text":"Etna Digital Academy has identified three main goals to improve its performance:\n\n- **Increase the open rate of** communications by reaching customers through a more immediate channel than email.\n\n- **Automate communication flows** to reduce the time and resources required for direct contact activities.\n\n- Increase campaign **conversion rates** by improving the customer experience and incentivizing sales through personalized messages.\n\nDavide Faranda, as Co-Founder and head of advertising campaigns, then decided to partner with **Spoki**, the first conversational marketing platform that enables the integration of **WhatsApp** APIs to optimize sales processes and transform the relationship with customers by making it more personal, direct and profitable."},{"heading":"Implementation of the Strategy","level":3,"text":"The decision to adopt Spoki was driven by the need for a more effective channel than email to reach customers. WhatsApp, with an average open rate of **98 percent**, proved to be the ideal choice for immediate and direct communication.\n\n**Actions implemented**:\n\n**Segmented messaging campaigns**:Etna Digital Academy used Spoki to send personalized messages to specific groups of customers based on their purchasing preferences and previous behavior.Customers were segmented into four main categories:\n\n- **Not Responded**: customers who had never responded to previous contact attempts. Generic messages were sent to them to rekindle interest in the products.\n\n- **Negatives**: customers who had previously shown disinterest. They were engaged with informational messages to educate them about product benefits and generate curiosity.\n\n- **Unsold**: contacts who had booked an appointment or shown interest but did not complete the purchase. They were incentivized with discount codes and exclusive promotions.\n\n- **Sold**: customers who had already purchased products. They were sent thank-you messages, requests for positive reviews, and cross-selling suggestions for other products, such as kits and accessories.\n\n**Launch of new collections**:\n\n- VIP list members received advance news about the launch of new collections, with promotions dedicated only to WhatsApp users.\n\n**Recovery of abandoned trolleys**:\n\n- Customers who had added products to their shopping carts without completing the purchase received automated follow-up messages with personalized offers to stimulate conversion.\n\n**Quick polls on WhatsApp**:\n\n- The academy used short questionnaires to gather feedback on customer preferences, using the data collected to further personalize future campaigns."},{"heading":"Tools Used and Integration","level":3,"text":"To achieve its goals, Etna Digital Academy has integrated Spoki with the following tools:\n\n- **Shopify**: e-commerce platform for product and transaction management.\n\n- **Brevo** (formerly SendinBlue): for automation of email marketing campaigns.\n\n- **Meta Ads**: to promote social media advertising campaigns.\n\nThe integration was implemented quickly and efficiently, allowing the academy to send about **8,000 WhatsApp messages** in a few days. Spoki automated the sending of personalized messages, improving open rates and reducing response times."},{"heading":"Results Obtained","level":3,"text":"The adoption of Spoki has led to extraordinary results:\n\n- **300% increase in sales** over the previous quarter.\n\n- **Turnover of €25,000** in just two days, of which **€6,000** came from the recovery of abandoned trolleys.\n\n- ROAS of **2,600%** with an advertising budget of **€750**.\n\n- **Sixty percent of abandoned carts** were recovered through automated messages sent through Spoki.\n\n- **35% conversion rate** on WhatsApp campaigns, with a spike in responsiveness during seasonal promotions.\n\n- During the **Halloween campaign**, a 30 percent discount promotion generated **176 orders in 24 hours** and a total of **303 orders** over the two days of the campaign.\n\n- **Opening rate of 98 percent** for WhatsApp messages, a marked improvement from 16 percent for email.\n\n- Managing approximately **4,000 contacts**, with targeted breakdown to maximize campaign effectiveness."},{"heading":"Advantages and Benefits","level":3,"text":"The implementation of Spoki has radically transformed the way Etna Digital Academy handles communications with clients, leading to:\n\n- **Automation of communication flows**: reduced operational costs and increased efficiency in marketing campaigns.\n\n- Improved **Customer Relationship Management**, with increased engagement through personalized messages.\n\n- **Increased retention of** existing customers, with a focus on cross-selling and upselling via WhatsApp.\n\n- **Reduced response time** through automation, thus improving the customer experience."},{"heading":"Conclusion","level":3,"text":"Etna Digital Academy’s case study demonstrates how the adoption of advanced digital tools like **Spoki** can transform traditional marketing, bringing tangible results in terms of conversions and sales. Through the strategic use of WhatsApp and integration with advanced CRMs such as ActiveCampaign, the academy achieved a level of efficiency that exceeded initial expectations.\n\n**CREDITS**\n**Agency**: [Etna Digital Academy](https://www.etnadigitalacademy.it/)\n**Ceo & Digital Marketing Specialist**: Davide Faranda (co-founder)"},{"heading":"Categories","level":3,"text":"- Case Study-en"},{"heading":"Tags","level":3,"text":"- ActiveCampaign\n- Beauty, Spa & Salon\n- Brevo\n- Education\n- Shopify\n\n---"},{"heading":"About Spoki","level":2,"text":"Use Spoki's simple, fast and intuitive platform to drive conversions, automate tasks and grow your business."},{"heading":"Solutions","level":3,"text":"- Marketing\n- Sales\n- Customer Care\n- Developers"},{"heading":"Special Programs","level":3,"text":"- Agencies\n- Affiliation\n- Reseller\n- Start up"},{"heading":"Quick Links","level":3,"text":"- [Features](https://spoki.com/en/features)\n- [Pricing](https://spoki.com/en/pricing)\n- [About](https://spoki.com/en/about)\n- [FAQ](https://spoki.com/en/faq)\n- [Blog](https://spoki.com/en/blog)\n- [Case Studies](https://spoki.com/en/case-studies)\n- [Integrations](https://spoki.com/en/integrations)\n\n© 2026 Spoki. All rights reserved."}]}}