How to Get 2X Your Revenue with WhatsApp and Spoki in the Financial Consulting Sector: The San Giovanni Srls Case

Context

San Giovanni Srls is the leading Italian company in the field of econometric appraisals for the control of banking activities, renowned for the quality and professionalism of the services offered in the financial consulting sector. In order to optimize its communication strategy and improve the customer experience along the Customer Journey, the company has adopted Spoki, integrating WhatsApp as the primary contact channel.

Case study

The implementation of Spoki’s APIs has allowed San Giovanni Srls to create personalized messages and send them via WhatsApp, effectively integrating this new channel into their communication flows. This initiative has led to a significant improvement in contact management and the lead nurturing process. Furthermore, it has made it possible to automate informational communications, reminders, and manage abandoned carts more efficiently.

Initial Objectives

San Giovanni Srls’s goal was to encourage the evolution of its business and facilitate fundamental operations such as: identifying customer requests, segmenting the audience, managing customers in a short time and, based on interest, sending relevant information. Thanks to Spoki and WhatsApp, San Giovanni Srls has managed to handle huge volumes of contacts, improving their quality and management throughout the Customer Journey.

Implementation and Integration

The integration of Spoki was a quick and easy process, which allowed San Giovanni Srls to easily integrate WhatsApp into its technology stack. Thanks to the use of personalized templates on Spoki and the sending of messages via custom code, the company was able to communicate more directly and effectively with its customers, significantly improving engagement and sales results.

Results Obtained

The results obtained by San Giovanni Srls after adopting Spoki have been significant:

• The message read rate on WhatsApp stands at 73%, significantly higher than the open rate for email marketing.
• The engagement rate of WhatsApp messages was 11 percent, well above the engagement rate of email marketing;
• 100% increase in turnover in the first year and greater customer satisfaction.

Conclusion

San Giovanni Srls has recorded a significant improvement in its communication and sales processes thanks to the adoption of Spoki for the automated sending of WhatsApp messages. This initiative has not only optimized the customer experience along their decision-making journey but has also strengthened the company’s reputation in the financial consulting sector. This is a further example of the flexibility and transversality of WhatsApp with Spoki as a solution applicable in different sectors.

CREDITS
Company: San Giovanni SRLS

Do you want to integrate WhatsApp Marketing into your business?

Start with a free account on  Spoki and start your first campaigns with 5€ of included credit.

Or contact us to build your winning strategy together. We are waiting for you!