How to Get More Sales in the Jewelry Sector Thanks to WhatsApp with Spoki

Context

In a hyper-competitive and low-differentiation sector such as jewelry, Luca Barra stands out for the elegance of its steel jewelry, marketed through the company website and a vast network of retailers across the country. Seeking a more effective and personal communication approach, Luca Barra chooses Spoki to leverage WhatsApp as the main communication channel with its customers, aiming to optimize the customer journey and increase conversion rates.

Case study

The adoption of Spoki has allowed Luca Barra to innovate its communication strategy, integrating the mass sending of promotional and personalized messages such as birthday greetings with dedicated discounts. The effectiveness of this new tactic was immediately evident: targeted communications based on customer behavior and previous purchases generated a significant increase in the opening rate and conversions, strengthening the bond with its audience and improving engagement, as well as brand loyalty.

Initial Objectives

Luca Barra’s goal was to improve all the performance indicators of its business, while creating a close-knit and loyal Community with which to build a more direct, authentic, and valuable relationship.

Implementation and Integration

The integration of Spoki’s APIs into Luca Barra’s CRM system and eCommerce strategies has enabled agile and personalized campaign management, leveraging the advanced features of WhatsApp to directly and interactively engage customers. Spoki’s ease of use, combined with the ability to automate the sending of relevant messages, has made this solution ideal for the company, raising the level of communication and interaction with customers.

Results Obtained

The strategic use of WhatsApp via Spoki has brought measurable benefits to Luca Barra: 

• 30-40% increase in the opening rate of communications; 
• 7-8% increase in the conversion rate, significantly outperforming traditional newsletters that reach 1-2%. 

These results have confirmed the effectiveness of a more personal and direct approach in communicating with customers.

Conclusion

Luca Barra’s experiment with Spoki in the jewelry sector demonstrates how innovative and personalized communication, as well as more authentic communication via WhatsApp, can be transformed into a successful model, applicable to various business areas. The company has not only significantly improved its KPIs but has also strengthened its relationship with customers, confirming the importance of direct and meaningful interaction for the success of its business.

 

CREDITS
Company: Luca Barra Gioielli

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