How I.C.O.N. D2 Increased Online Sales with WhatsApp Marketing Using Spoki
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About I.C.O.N.
I.C.O.N. D2 is a leading Spanish beauty and personal care eCommerce, specialized in professional haircare products (ICON) and 100% natural skincare brands such as Sublime Oils.
With a strong digital-first approach, I.C.O.N. combines expert online advice with a multichannel marketing strategy to deliver a premium customer experience across Spain and the Balearic Islands.
The Challenge
As I.C.O.N.’s eCommerce business scaled, the team faced three key challenges:
- Automating customer communication at scale
- Increasing conversion rates from paid traffic
- Strengthening customer loyalty without increasing operational workload
Email alone was no longer enough. I.C.O.N. needed a direct, fast and high-conversion channel.
Why WhatsApp & Why Spoki
Moodra chose WhatsApp as a strategic conversion channel, and Spoki as the platform to activate it efficiently.
Why Spoki?
- Native WhatsApp automation
- Easy campaign management without technical complexity
- Perfect integration with existing marketing workflows
- High reliability and ease of use
The Strategy
Moodra implemented Spoki as part of a multichannel digital marketing strategy, combining:
- Google Ads & Meta Ads for traffic acquisition
- WhatsApp campaigns via Spoki for promotions and launches
- Email marketing for retention
- SEO, blog content and social media for organic growth
WhatsApp was used mainly as a high-impact promotional channel, redirecting users directly to the website.
“WhatsApp has become a key channel for our eCommerce strategy. With Spoki, we can communicate promotions instantly and drive users directly to conversion.”
Rocío Fernández, CMO – I.C.O.N.
Results Achieved with Spoki
📈 Measurable business impact
- 4,800 WhatsApp messages/month on average
- Up to 9,000 messages during peak periods (e.g. Black Friday)
- 5% increase in online revenue directly attributable to WhatsApp
- 2–5% of total monthly orders generated via Spoki
- 10% response rate, aligned with campaign-based (non-conversational) use
- Customer response time: 5–15 minutes after message delivery
“Spoki stands out for its simplicity and effectiveness. It allows us to manage WhatsApp campaigns independently, with a clear impact on online sales.”
Rocío Fernández, CMO – I.C.O.N.
💰 Investment & ROI
- Average investment: €300/month
- Positive ROI and ROAS, with scalable impact
Customer Feedback
Customers consistently thanked I.C.O.N. for:
- Timely promotion notifications
- Clear and relevant WhatsApp communication
I.C.O.N. rated Spoki:
- Ease of use: 10/10
- Efficiency: 10/10
Overall satisfaction: 10/10
“We’ve seen a measurable increase in revenue without adding operational complexity. Spoki helps us scale communication efficiently.”
Rocío Fernández, CMO – I.C.O.N.
Why This Case Matters
I.C.O.N. proves that WhatsApp is no longer just a support channel, but a powerful revenue driver when activated correctly.
Spoki enabled I.C.O.N. to:
- Sell more without increasing team workload
- Improve conversion with real-time communication
- Build a scalable WhatsApp marketing strategy
Spoki: The Best WhatsApp Marketing Platform for Businesses
If a recognized eCommerce brand like I.C.O.N. trusts Spoki to grow sales, your business can too.
👉 Spoki turns WhatsApp into your most profitable channel.
Do you want to integrate WhatsApp Marketing into your business?
Start with a free account on Spoki and start your first campaigns with 5 € of included credit.
Or contact us to build your winning strategy together. We are waiting for you!