{"meta":{"page":"case-studies/how-to-increase-ecommerce-sales-with-whatsapp","language":"en","url":"https://spoki.com/en/case-studies/how-to-increase-ecommerce-sales-with-whatsapp","generated_at":"2026-04-21T11:04:52.029Z","formats":{"html":"https://spoki.com/en/case-studies/how-to-increase-ecommerce-sales-with-whatsapp","markdown":"https://spoki.com/en/case-studies/how-to-increase-ecommerce-sales-with-whatsapp.md","json":"https://spoki.com/en/case-studies/how-to-increase-ecommerce-sales-with-whatsapp.json","xml":"https://spoki.com/en/case-studies/how-to-increase-ecommerce-sales-with-whatsapp.xml"}},"content":{"title":"How I.C.O.N. D2 Increased Online Sales with WhatsApp Marketing Using Spoki","sections":[{"heading":"How I.C.O.N. D2 Increased Online Sales with WhatsApp Marketing Using Spoki","level":1,"text":"**Author:** Spoki | **Published:** 1/7/2026\n\n*About I.C.O.N. I.C.O.N. D2 is a leading Spanish beauty and personal care eCommerce, specialized in professional haircare products (ICON) and 100% natural skincare brands such as Sublime Oils. With a strong digital-first approach, I.C.O.N. combines expert online advice with a multichannel marketing strategy to deliver a premium customer experience across Spain and the Balearic Islands. […]*\n\n---"},{"heading":"**About [I.C.O.N.](https://icontiendaonlined2.es/)**","level":3,"text":"**[I.C.O.N. D2](https://icontiendaonlined2.es/)** is a leading Spanish **beauty and personal care eCommerce**, specialized in professional haircare products (ICON) and 100% natural skincare brands such as **Sublime Oils**.\n\nWith a strong digital-first approach, **I.C.O.N.** combines **expert online advice** with a multichannel marketing strategy to deliver a premium customer experience across Spain and the Balearic Islands."},{"heading":"**The Challenge**","level":3,"text":"As **I.C.O.N.**’s eCommerce business scaled, the team faced three key challenges:\n\n- Automating customer communication at scale\n\n- Increasing conversion rates from paid traffic\n\n- Strengthening customer loyalty without increasing operational workload\n\nEmail alone was no longer enough. **I.C.O.N. **needed a **direct, fast and high-conversion channel**."},{"heading":"**Why WhatsApp & Why Spoki**","level":3,"text":"Moodra chose **WhatsApp as a strategic conversion channel**, and **Spoki** as the platform to activate it efficiently.\n\n**Why Spoki?**\n\n- Native WhatsApp automation\n\n- Easy campaign management without technical complexity\n\n- Perfect integration with existing marketing workflows\n\n- High reliability and ease of use"},{"heading":"**The Strategy**","level":3,"text":"Moodra implemented Spoki as part of a **multichannel digital marketing strategy**, combining:\n\n- Google Ads & Meta Ads for traffic acquisition\n\n- WhatsApp campaigns via Spoki for promotions and launches\n\n- Email marketing for retention\n\n- SEO, blog content and social media for organic growth\n\nWhatsApp was used mainly as a **high-impact promotional channel**, redirecting users directly to the website.\n\n**“WhatsApp has become a key channel for our eCommerce strategy. With Spoki, we can communicate promotions instantly and drive users directly to conversion.”\n** *Rocío Fernández, CMO – ***I.C.O.N.**"},{"heading":"**Results Achieved with Spoki**","level":3,"text":"📈 **Measurable business impact**\n\n- **4,800 WhatsApp messages/month** on average\n\n- Up to **9,000 messages during peak periods** (e.g. Black Friday)\n\n- **5% increase in online revenue** directly attributable to WhatsApp\n\n- **2–5% of total monthly orders** generated via Spoki\n\n- **10% response rate**, aligned with campaign-based (non-conversational) use\n\n- **Customer response time: 5–15 minutes** after message delivery\n**“Spoki stands out for its simplicity and effectiveness. It allows us to manage WhatsApp campaigns independently, with a clear impact on online sales.”\n** *Rocío Fernández, CMO – ***I.C.O.N.**\n\n💰 **Investment & ROI**\n\n- Average investment: **€300/month****\n**\n\n- **Positive ROI and ROAS**, with scalable impact"},{"heading":"**Customer Feedback**","level":3,"text":"Customers consistently thanked **I.C.O.N.** for:\n\n- Timely promotion notifications\n\n- Clear and relevant WhatsApp communication\n\n**I.C.O.N.** rated Spoki:\n\n- **Ease of use: 10/10****\n**\n\n- **Efficiency: 10/10****\n**\n\n**Overall satisfaction: 10/10******\n\n**“We’ve seen a measurable increase in revenue without adding operational complexity. Spoki helps us scale communication efficiently.”\n** *Rocío Fernández, CMO – ***I.C.O.N.**"},{"heading":"**Why This Case Matters**","level":3,"text":"**I.C.O.N.** proves that **WhatsApp is no longer just a support channel**, but a **powerful revenue driver** when activated correctly.\n\nSpoki enabled **I.C.O.N.** to:\n\n- Sell more without increasing team workload\n\n- Improve conversion with real-time communication\n\n- Build a scalable WhatsApp marketing strategy"},{"heading":"**Spoki: The Best WhatsApp Marketing Platform for Businesses**","level":3,"text":"If a recognized eCommerce brand like **I.C.O.N.** trusts Spoki to grow sales, **your business can too**.\n\n👉 **Spoki turns WhatsApp into your most profitable channel.**"},{"heading":"**Do you want to integrate WhatsApp Marketing into your business?**","level":3,"text":"Start with a free account on ** Spoki** and start your first campaigns with 5 € of included credit.\n\n[Try free](https://spoki.com/en/landing-registration?utm_source=organic&utm_medium=menu&utm_id=menu&utm_campaign=it-2023_10_05-search_brand-prospecting-registration-lp&utm_term=spoki)\n\nOr contact us to build your winning strategy together. We are waiting for you!\n\n[Book a call](https://spoki.com/en/book-ai-call?utm_source=organic&utm_medium=menu&utm_id=menu&utm_campaign=it-2023_10_05-search_brand-prospecting-registration-lp&utm_term=spoki)"},{"heading":"Categories","level":3,"text":"- Case Study-en"},{"heading":"Tags","level":3,"text":"- Google Ads\n\n---"},{"heading":"About Spoki","level":2,"text":"Use Spoki's simple, fast and intuitive platform to drive conversions, automate tasks and grow your business."},{"heading":"Solutions","level":3,"text":"- Marketing\n- Sales\n- Customer Care\n- Developers"},{"heading":"Special Programs","level":3,"text":"- Agencies\n- Affiliation\n- Reseller\n- Start up"},{"heading":"Quick Links","level":3,"text":"- [Features](https://spoki.com/en/features)\n- [Pricing](https://spoki.com/en/pricing)\n- [About](https://spoki.com/en/about)\n- [FAQ](https://spoki.com/en/faq)\n- [Blog](https://spoki.com/en/blog)\n- [Case Studies](https://spoki.com/en/case-studies)\n- [Integrations](https://spoki.com/en/integrations)\n\n© 2026 Spoki. All rights reserved."}]}}