<?xml version="1.0" encoding="UTF-8"?>
<page lang="en" url="https://spoki.com/en/case-studies/how-to-increase-ecommerce-sales-with-whatsapp">
  <meta>
    <title>How I.C.O.N. D2 Increased Online Sales with WhatsApp Marketing Using Spoki</title>
    <page>case-studies/how-to-increase-ecommerce-sales-with-whatsapp</page>
    <language>en</language>
    <generated_at>2026-04-21T11:38:47.592Z</generated_at>
    <formats>
      <html>https://spoki.com/en/case-studies/how-to-increase-ecommerce-sales-with-whatsapp</html>
      <markdown>https://spoki.com/en/case-studies/how-to-increase-ecommerce-sales-with-whatsapp.md</markdown>
      <json>https://spoki.com/en/case-studies/how-to-increase-ecommerce-sales-with-whatsapp.json</json>
      <xml>https://spoki.com/en/case-studies/how-to-increase-ecommerce-sales-with-whatsapp.xml</xml>
    </formats>
  </meta>
  <sections>
    <section level="1" heading="How I.C.O.N. D2 Increased Online Sales with WhatsApp Marketing Using Spoki">
      <text><![CDATA[**Author:** Spoki | **Published:** 1/7/2026

*About I.C.O.N. I.C.O.N. D2 is a leading Spanish beauty and personal care eCommerce, specialized in professional haircare products (ICON) and 100% natural skincare brands such as Sublime Oils. With a strong digital-first approach, I.C.O.N. combines expert online advice with a multichannel marketing strategy to deliver a premium customer experience across Spain and the Balearic Islands. […]*

---]]></text>
    </section>
    <section level="3" heading="**About [I.C.O.N.](https://icontiendaonlined2.es/)**">
      <text><![CDATA[**[I.C.O.N. D2](https://icontiendaonlined2.es/)** is a leading Spanish **beauty and personal care eCommerce**, specialized in professional haircare products (ICON) and 100% natural skincare brands such as **Sublime Oils**.

With a strong digital-first approach, **I.C.O.N.** combines **expert online advice** with a multichannel marketing strategy to deliver a premium customer experience across Spain and the Balearic Islands.]]></text>
    </section>
    <section level="3" heading="**The Challenge**">
      <text><![CDATA[As **I.C.O.N.**’s eCommerce business scaled, the team faced three key challenges:

- Automating customer communication at scale

- Increasing conversion rates from paid traffic

- Strengthening customer loyalty without increasing operational workload

Email alone was no longer enough. **I.C.O.N. **needed a **direct, fast and high-conversion channel**.]]></text>
    </section>
    <section level="3" heading="**Why WhatsApp &amp; Why Spoki**">
      <text><![CDATA[Moodra chose **WhatsApp as a strategic conversion channel**, and **Spoki** as the platform to activate it efficiently.

**Why Spoki?**

- Native WhatsApp automation

- Easy campaign management without technical complexity

- Perfect integration with existing marketing workflows

- High reliability and ease of use]]></text>
    </section>
    <section level="3" heading="**The Strategy**">
      <text><![CDATA[Moodra implemented Spoki as part of a **multichannel digital marketing strategy**, combining:

- Google Ads & Meta Ads for traffic acquisition

- WhatsApp campaigns via Spoki for promotions and launches

- Email marketing for retention

- SEO, blog content and social media for organic growth

WhatsApp was used mainly as a **high-impact promotional channel**, redirecting users directly to the website.

**“WhatsApp has become a key channel for our eCommerce strategy. With Spoki, we can communicate promotions instantly and drive users directly to conversion.”
** *Rocío Fernández, CMO – ***I.C.O.N.**]]></text>
    </section>
    <section level="3" heading="**Results Achieved with Spoki**">
      <text><![CDATA[📈 **Measurable business impact**

- **4,800 WhatsApp messages/month** on average

- Up to **9,000 messages during peak periods** (e.g. Black Friday)

- **5% increase in online revenue** directly attributable to WhatsApp

- **2–5% of total monthly orders** generated via Spoki

- **10% response rate**, aligned with campaign-based (non-conversational) use

- **Customer response time: 5–15 minutes** after message delivery
**“Spoki stands out for its simplicity and effectiveness. It allows us to manage WhatsApp campaigns independently, with a clear impact on online sales.”
** *Rocío Fernández, CMO – ***I.C.O.N.**

💰 **Investment & ROI**

- Average investment: **€300/month****
**

- **Positive ROI and ROAS**, with scalable impact]]></text>
    </section>
    <section level="3" heading="**Customer Feedback**">
      <text><![CDATA[Customers consistently thanked **I.C.O.N.** for:

- Timely promotion notifications

- Clear and relevant WhatsApp communication

**I.C.O.N.** rated Spoki:

- **Ease of use: 10/10****
**

- **Efficiency: 10/10****
**

**Overall satisfaction: 10/10******

**“We’ve seen a measurable increase in revenue without adding operational complexity. Spoki helps us scale communication efficiently.”
** *Rocío Fernández, CMO – ***I.C.O.N.**]]></text>
    </section>
    <section level="3" heading="**Why This Case Matters**">
      <text><![CDATA[**I.C.O.N.** proves that **WhatsApp is no longer just a support channel**, but a **powerful revenue driver** when activated correctly.

Spoki enabled **I.C.O.N.** to:

- Sell more without increasing team workload

- Improve conversion with real-time communication

- Build a scalable WhatsApp marketing strategy]]></text>
    </section>
    <section level="3" heading="**Spoki: The Best WhatsApp Marketing Platform for Businesses**">
      <text><![CDATA[If a recognized eCommerce brand like **I.C.O.N.** trusts Spoki to grow sales, **your business can too**.

👉 **Spoki turns WhatsApp into your most profitable channel.**]]></text>
    </section>
    <section level="3" heading="**Do you want to integrate WhatsApp Marketing into your business?**">
      <text><![CDATA[Start with a free account on ** Spoki** and start your first campaigns with 5 € of included credit.

[Try free](https://spoki.com/en/landing-registration?utm_source=organic&utm_medium=menu&utm_id=menu&utm_campaign=it-2023_10_05-search_brand-prospecting-registration-lp&utm_term=spoki)

Or contact us to build your winning strategy together. We are waiting for you!

[Book a call](https://spoki.com/en/book-ai-call?utm_source=organic&utm_medium=menu&utm_id=menu&utm_campaign=it-2023_10_05-search_brand-prospecting-registration-lp&utm_term=spoki)]]></text>
    </section>
    <section level="3" heading="Categories">
      <text><![CDATA[- Case Study-en]]></text>
    </section>
    <section level="3" heading="Tags">
      <text><![CDATA[- Google Ads

---]]></text>
    </section>
    <section level="2" heading="About Spoki">
      <text><![CDATA[Use Spoki's simple, fast and intuitive platform to drive conversions, automate tasks and grow your business.]]></text>
    </section>
    <section level="3" heading="Solutions">
      <text><![CDATA[- Marketing
- Sales
- Customer Care
- Developers]]></text>
    </section>
    <section level="3" heading="Special Programs">
      <text><![CDATA[- Agencies
- Affiliation
- Reseller
- Start up]]></text>
    </section>
    <section level="3" heading="Quick Links">
      <text><![CDATA[- [Features](https://spoki.com/en/features)
- [Pricing](https://spoki.com/en/pricing)
- [About](https://spoki.com/en/about)
- [FAQ](https://spoki.com/en/faq)
- [Blog](https://spoki.com/en/blog)
- [Case Studies](https://spoki.com/en/case-studies)
- [Integrations](https://spoki.com/en/integrations)

© 2026 Spoki. All rights reserved.]]></text>
    </section>
  </sections>
</page>