More bookings with WhatsApp advertising: Studio Professionale Vassallo achieves +34% appointments thanks to Spoki

Increase bookings, optimize appointment management, improve customer support: here’s how Spoki’s WhatsApp Marketing can help the professional services sector, with a versatile solution adaptable to various fields.

An example is the Studio Vassallo of Salerno, the largest dental center in Campania, which stands out for its recognized quality in service and technological innovation.

Through the integration of WhatsApp with Spoki and the consultation of the partner agency DNA Creatives, the Studio has found an answer not only to the need for a greater number of bookings, but also to optimization in the management of appointments and customer support. 

Also in this case, Spoki with WhatsApp represented an excellent alternative to email marketing and traditional communication channels that are now saturated.

With the help of DNA Creative agency, a Spoki partner, Studio Vassallo has initiated a marketing strategy that includes several touchpoints with existing and potential clients:

• Start campaigns with massive, automated messages through WhatsApp with Spoki;
• Contact flow management, with CRM and Customer Care activities such as responding to different inquiries in real time;
• Send appointment reminders with the professional firm;
• Collecting reviews through the use of ticketing.

Through these actions, during the October – December 2023 quarter, Studio Vassallo achieved 90% read rates of communications via WhatsApp, with more than 4,500 messages opened, read and interacted with by recipients.

All this has contributed to a 34% increase in appointments, going from 300 to 400 bookings per month, demonstrating Spoki’s effectiveness in improving patient interaction and optimizing processes for these use cases as well.

Budget invested for Spoki management? Only €200 per month.

Goals of Studio Vassallo

The initial goal was to increase the quality of acquired contacts in order to convert them into reservations. Furthermore, the company aimed to improve customer service management through a direct and personal channel in order to reduce the workload of the call center.

Optimizations then translated into a increase in appointments and sales: these are just some of the goals that Spoki with WhatsApp achieves in all sectors in which it is used.

Integrating Spoki into the Marketing Strategy

Integrating Spoki into existing marketing flows was straightforward. Its versatility allowed it to adapt easily in a few steps. 

After registering through any of the various platforms (website, landing page, Facebook or Google forms), potential customers receive an automatic WhatsApp message requesting their preferred time to be contacted. 

This not only provides immediate information about the level of interest, but also helps to prioritize calls, establish a direct and convenient communication channel over traditional email, and increase customer satisfaction through timely and personalized response.

In essence, by sending automated WhatsApp messages with Spoki, the practice was able to send reminders, confirm appointments, and answer patients’ questions, all with an investment of only €200 per month.

Using the Spoki platform creatively, the company initiated a review request flow via WhatsApp by employing the ticketing feature. A great practice to increase social proof, reputation and consideration of the company.

Results obtained with Spoki’s WhatsApp Marketing

The results obtained by Studio Vassallo thanks to the integration of Spoki have been exceptional:

• 34% increase in bookings over 3 months;
• 90% read rate for WhatsApp messages compared to 20% for email;
• Immediate interaction with patients, who expressed appreciation for the speed and efficiency of communication;
• Customer satisfaction rated with a score of 9 out of 10.
• Flexibility and efficiency in an area where other alternatives had failed to produce results.
• Increased call center efficiency, freed from non-productive contacts;
• Improve customer relationships and customer care management.

Spoki, a versatile solution for Professional Studios

Technological innovation and communication personalization are the winning keys for any company in any market. For this reason, it is essential to adopt flexible and versatile solutions such as Spoki with WhatsApp.

WhatsApp, with open rates close to 100%, emerges as an effective marketing tool that creates immediate contact with customers. With WhatsApp Marketing, companies have a unique opportunity to distinguish themselves through mass automated messaging, optimised customer flow management with a dedicated CRM, and exclusive support to retain your audience. These strategies are cross-cutting and adapt to various sectors, as the integration of WhatsApp with Spoki allows for business development in different industries.

CREDITS
Company: Studio Vassallo
Agency: DNA Creative Agency
We specialize in digital strategies for acquiring customers online. At DNA Creative, we strive to maximize the effectiveness of businesses, entrepreneurs and freelancers by leveraging the most innovative technologies and effective digital strategies for customer acquisition and business process automation.

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