Reental: Automation and Proximity in Digital Real Estate Investment
| Diversify across geographies and property types, earn | The use of WhatsApp |
|---|---|
| €100 | 31.04% |
Content
Reental is the leading platform for the tokenization of real estate projects, combining the solidity of real assets with the liquidity and accessibility of blockchain.
Since 2021, it has tokenized more than 100 projects worth over 80 million dollars across 4 continents, establishing itself as a European leader in assets under management and a pioneer in the Spanish-speaking market.
With a global community of +28,000 users in over 100 countries, Reental allows investors to start with as little as €100, diversify across geographies and property types, earn monthly USDT returns, and reinvest with one click.
The Challenge
The Customer Success team at Reental needed a faster, more personal communication channel to engage with investors. Email proved functional but lacked the agility and immediacy required to support users during their digital investment journey.The goal was to improve client support, enhance efficiency, and strengthen trust in a sector where transparency is key.
The Solution
By integrating Spoki with “ActiveCampaign”, their CRM. Reental centralized lead management and automated WhatsApp communication, connecting web forms and marketing workflows into one seamless experience.
Thanks to Spoki, the team automated:
- Welcome and onboarding messages.
- Personalized follow-ups with undecided leads.
- Event-triggered notifications, such as project updates or technical support alerts.
This automation freed up time for the team to focus on high-value interactions, increasing overall productivity and customer satisfaction.
Results
📲 +22.6K messages sent through Spoki
💶 Budget invested: €1,443.84
💰 Revenue generated: €1.7M (100% online)
📈 ROA: 1.118
Engagement Comparison
| Channel | Open Rate |
| 72.63% | |
| 31.04% |
The use of WhatsApp more than doubled open rates compared to email, improving responsiveness and user engagement across the entire investment lifecycle.
Impact
- Streamlined and automated communication processes.
- Significant time savings in repetitive tasks.
- Higher response rates and customer satisfaction (9/10).
- Reinforced perception of trust and proximity, critical in digital investment contexts.
Testimonial
“Our clients consistently highlight the speed and efficiency of our responses. They find WhatsApp far more convenient and accessible than other channels, which builds trust.
Spoki has helped us stay closer to our investors and strengthened the positive perception of our brand.”
— Miguel García Saiz, Customer Success Manager, Reental
Conclusion
The collaboration between Reental and Spoki shows how intelligent automation and instant messaging can transform customer engagement — even in highly technical industries like tokenized real estate investment.
With Spoki, Reental has achieved a perfect balance of innovation, efficiency, and human connection, consolidating its position as a European benchmark in digital real estate investing.
