{"meta":{"page":"comarketing","language":"en","url":"https://spoki.com/en/comarketing","generated_at":"2026-04-18T22:19:47.932Z","formats":{"html":"https://spoki.com/en/comarketing","markdown":"https://spoki.com/en/comarketing.md","json":"https://spoki.com/en/comarketing.json","xml":"https://spoki.com/en/comarketing.xml"}},"content":{"title":"Grow with us: co-market with Spoki and reach new audiences","sections":[{"heading":"Grow with us: co-market with Spoki and reach new audiences","level":1,"text":"**Spoki Co-marketing Program**\n\nJoin forces with Spoki to create content, events and campaigns that bring value to both audiences. You have the audience, we have Italy's most complete WhatsApp platform.\n\n- Access to our audience of 50,000+ business contacts\n- Co-branded content that positions both as experts\n- Zero costs: co-marketing is value-exchange based"},{"heading":"How co-marketing with Spoki works","level":2,"text":""},{"heading":"01. Propose the collaboration","level":3,"text":"Fill in the form or write to us. Tell us who you are, what you do and what type of activity interests you. We reply within 48 hours."},{"heading":"02. We define the plan together","level":3,"text":"A call to align on objectives, target and format. Whether it's a webinar, guest post or cross-promotion, we decide together."},{"heading":"03. We create and distribute","level":3,"text":"We produce the content or activity together. Each side promotes on their own channels to maximise reach. We provide ready graphics and copy."},{"heading":"04. We measure results","level":3,"text":"We share the data: leads generated, registrations, traffic, engagement. So we understand what works and plan the next activities."},{"heading":"Why co-market with Spoki","level":2,"text":"- **Access to new qualified audiences**: Our community includes e-commerce managers, marketers, agencies and B2B decision-makers. An audience you probably don't reach yet.\n- **Expert positioning**: A webinar or case study co-signed with Spoki positions you as a reference in the WhatsApp Business world — the fastest-growing channel.\n- **Shared lead generation**: Every co-marketing activity produces leads for both sides. Webinars, downloadable guides, shared landing pages: contacts generated are split evenly.\n- **Cross-channel visibility**: Your brand appears in our newsletters, social channels, blog and sales materials. And vice versa. More touchpoints = more awareness.\n- **Relationship, not transaction**: Co-marketing with Spoki costs nothing: it's based on mutual value exchange. You bring your expertise, we bring ours. We grow together.\n- **Measurable results**: No vanity metrics. We track together leads, registrations, conversions and opportunities generated. Real data to decide next moves.\n- **Revenue sharing opportunities**: If the collaboration generates clients for Spoki (or for you), we can structure affiliations and margins on mutual activations.\n- **Reusable content**: Every webinar becomes an on-demand video, every article stays indexed, every guide keeps generating leads over time. One-time investment, continuous value."},{"heading":"Our Co-marketing Proposals","level":2,"text":""},{"heading":"01. Promotional Emails & Newsletter","level":3,"text":"Targeted communications to each other's contact databases with presentation and proposal of partner services. You reach our contacts, we reach yours."},{"heading":"02. Guest Blog","level":3,"text":"Dedicated articles on the features and benefits of partner services. SEO-friendly content that lasts and brings organic traffic."},{"heading":"03. Content Marketing","level":3,"text":"Collaboration on content creation: social posts, guides, videos, infographics. Content that speaks to both targets."},{"heading":"04. Shared Case Studies","level":3,"text":"Co-branded case studies showcasing how the integration between our services generated concrete results."},{"heading":"05. Webinars & Workshops","level":3,"text":"Shared online events focused on best practices in using the integration between mutual products and services."},{"heading":"06. Events & Trade Shows","level":3,"text":"As exhibitors or speakers, with mutual contact invitations and possible space sharing."},{"heading":"07. Product Integrations","level":3,"text":"Between partner platforms, promoted as unique solutions that improve operational efficiency for common customers."},{"heading":"08. Cross Demos & Free Trials","level":3,"text":"To showcase the product and the added value of collaboration. Your users try Spoki, ours try your service."},{"heading":"09. Cross Promotions","level":3,"text":"Special offers or discounts for customers using both services. A concrete incentive that accelerates mutual adoption."},{"heading":"10. Revenue Sharing","level":3,"text":"Affiliations and margins on activation or use of mutual services. If collaboration generates clients, we both profit."},{"heading":"Co-marketing in action: concrete examples","level":2,"text":""},{"heading":"1. CRM platform — co-branded webinar","level":3,"text":"**Co-marketing activity**: A CRM partner organises a webinar with Spoki on \"How to integrate WhatsApp into your CRM to increase conversions\". Both promote to their databases. Attendees fill in a shared form.\n\n**Outcome**: 350+ registrations, 85 qualified leads split evenly. Video content reused as an evergreen asset for months."},{"heading":"2. Marketing agency — shared case study","level":3,"text":"**Co-marketing activity**: An agency using Spoki for e-commerce clients co-signs a case study on achieved results: cart recovery, broadcast campaigns, WhatsApp ROI. Distributed via both newsletters and social.\n\n**Outcome**: The agency gains credibility as \"WhatsApp experts\". Spoki gets a concrete reference. The case study generates 40+ demo requests in 3 months."},{"heading":"3. E-commerce platform — cross promotion","level":3,"text":"**Co-marketing activity**: An e-commerce platform offers its merchants an extended Spoki free trial with assisted setup. Spoki promotes the e-commerce platform to its merchant contacts as a recommended solution.\n\n**Outcome**: The e-commerce platform adds a service without development. Spoki acquires active merchants ready to use WhatsApp."},{"heading":"4. Email marketing software — co-branded guide","level":3,"text":"**Co-marketing activity**: An email marketing software and Spoki produce a PDF guide: \"Email + WhatsApp: the omnichannel strategy that works\". Promoted via shared landing page, ads and newsletters from both sides.\n\n**Outcome**: 500+ downloads in 2 weeks. Both get qualified leads interested in omnichannel. The guide keeps generating contacts for months."},{"heading":"How to pitch co-marketing to your team","level":2,"text":"Three talking points for your internal proposal:\n\n1. *\"Spoki has a base of 50,000+ business contacts in our product's target. A webinar together would allow us to reach hundreds of decision-makers we don't currently reach — at zero cost.\"*\n\n2. *\"WhatsApp is the fastest-growing B2B channel. Associating our brand with Spoki — an official Meta Tech Partner — positions us as innovative and gives us access to their partner and client ecosystem.\"*\n\n3. *\"We're not talking about sponsorship. Co-marketing with Spoki is zero cost: we bring our expertise on [X], they bring WhatsApp and their audience. Generated leads are shared. No risk, only upside.\"*"},{"heading":"Is co-marketing with Spoki for you?","level":2,"text":""},{"heading":"It's for you if...","level":3,"text":"- ✅ You have a product or service complementary to Spoki (CRM, e-commerce, marketing, automation, analytics…)\n- ✅ You have a B2B audience that could benefit from WhatsApp Business\n- ✅ You want to generate qualified leads without ad budget\n- ✅ You produce content (blog, newsletter, social, video) and look for relevant topics\n- ✅ You organise events, webinars or workshops and look for co-speakers or co-hosts"},{"heading":"Probably not for you if...","level":3,"text":"- ❌ You're just looking for an affiliate link to earn commissions (→ check the Affiliate Program)\n- ❌ You want to resell Spoki and manage the client relationship (→ check the Reseller Program)\n- ❌ You want to integrate Spoki's APIs into your software (→ check the Software Vendor Program)\n- ❌ You implement enterprise solutions with custom CRM/ERP integrations (→ check the System Integrator Program)"},{"heading":"Frequently asked questions","level":2,"text":""},{"heading":"What is co-marketing and how does it work with Spoki?","level":3,"text":"Co-marketing is a collaboration between two complementary companies that join forces to create content, events or campaigns that bring value to both audiences. With Spoki, it can mean webinars, guest posts, shared newsletters, cross-promotions and more. There's no cost: it's based on mutual value exchange."},{"heading":"What's the difference between co-marketing and affiliation?","level":3,"text":"Affiliation is a transactional model: you share a link, someone signs up, you receive a commission. Co-marketing is a strategic collaboration: we create content or events together, share audiences and generate leads for both. If you're just looking for commissions, the Affiliate Program is more suitable."},{"heading":"What's the difference between co-marketing and the Reseller or Agency program?","level":3,"text":"The Reseller resells Spoki licenses to their clients with a margin. The Agency actively manages Spoki on behalf of their clients (campaigns, automations, strategy). Co-marketing involves neither selling nor managing: it's a collaboration to generate shared visibility, content and leads."},{"heading":"How do System Integrators and Software Vendors work?","level":3,"text":"System Integrators implement Spoki in enterprise contexts with custom integrations (CRM, ERP, proprietary systems). Software Vendors integrate Spoki's APIs into their own software to offer WhatsApp directly to their users. If you don't develop software or do technical integrations, co-marketing or the Affiliate Program are more suitable."},{"heading":"How much does co-marketing with Spoki cost?","level":3,"text":"Zero. Co-marketing is based on value exchange: each side contributes their own resources (audience, content, expertise). There's no fee to pay. The only investment is the time to produce the content or event together."},{"heading":"What type of companies do you look for as co-marketing partners?","level":3,"text":"We look for companies with products or services complementary to Spoki (CRM, e-commerce, marketing automation, analytics, email marketing, etc.) that have an active B2B audience and want to grow together through shared content and activities. You don't need to be big: what matters is audience quality and willingness to collaborate."},{"heading":"How long does it take to organise a co-marketing activity?","level":3,"text":"It depends on the activity. A guest blog or newsletter exchange takes 1-2 weeks. A co-branded webinar typically needs 3-4 weeks. A shared case study about 2-3 weeks. We support you with templates, assets and timelines to make everything smooth."},{"heading":"How are generated leads split?","level":3,"text":"Leads generated from co-marketing activities are shared equally between partners, unless otherwise agreed. For example: if a webinar generates 200 registrants, both receive the full list. The policy is always agreed before the activity.\n\n---"},{"heading":"Ready to create something together?","level":2,"text":"Tell us your co-marketing idea. Whether it's a webinar, content or cross-promotion, we're curious to discover how we can grow together.\n\n- Response within 48 business hours\n- No cost, no commitment — it's co-marketing, not sponsorship"}]}}