{"meta":{"page":"events/join","language":"en","url":"https://spoki.com/en/events/join","generated_at":"2026-04-18T22:19:46.897Z","formats":{"html":"https://spoki.com/en/events/join","markdown":"https://spoki.com/en/events/join.md","json":"https://spoki.com/en/events/join.json","xml":"https://spoki.com/en/events/join.xml"}},"content":{"title":"Events","sections":[{"heading":"Seo","level":2,"text":""},{"heading":"Title","level":3,"text":""},{"heading":"Spoki Events, Workshops & Conferences","level":3,"text":""},{"heading":"Page Title","level":2,"text":"Events"},{"heading":"Page Description","level":2,"text":"Manage your events with Spoki - the complete platform for WhatsApp Business event communication."},{"heading":"Page Description Page 2","level":2,"text":"Explore more Spoki events: fairs, workshops and conferences dedicated to WhatsApp Business communication and automation."},{"heading":"Breadcrumb","level":2,"text":""},{"heading":"Spoki","level":3,"text":"SPOKI"},{"heading":"Events","level":3,"text":"EVENTS"},{"heading":"Hero","level":2,"text":""},{"heading":"Title","level":3,"text":""},{"heading":"Events","level":3,"text":"Discover all events where Spoki is the protagonist: workshops, conferences and appointments dedicated to WhatsApp communication."},{"heading":"Newsletter","level":2,"text":""},{"heading":"Title","level":3,"text":""},{"heading":"Let's Build the Future of Conversational Marketing Together","level":3,"text":"Events are where ideas come to life and connections become business opportunities. Whether you're planning your visit to discover how Spoki can transform your communication strategy, or you're an industry expert eager to share the stage with us as a co-speaker at our upcoming sessions, we want to meet you. Your vision and our technology can achieve great things together."},{"heading":"Cta Button","level":3,"text":"Visit Us or Become a Speaker"},{"heading":"Email Placeholder","level":3,"text":"Your email address"},{"heading":"Phone Placeholder","level":3,"text":"333 1234567"},{"heading":"Subscribe Button","level":3,"text":"Subscribe"},{"heading":"Success Message","level":3,"text":"Thank you for subscribing!"},{"heading":"Error Message","level":3,"text":"An error occurred. Please try again."},{"heading":"Invalid Email","level":3,"text":"Please enter a valid email address"},{"heading":"Invalid Phone","level":3,"text":"Please enter a valid phone number"},{"heading":"Subscribing","level":3,"text":"Subscribing..."},{"heading":"Event Detail","level":2,"text":""},{"heading":"Back To Events","level":3,"text":"Back to Events"},{"heading":"Pagination","level":2,"text":""},{"heading":"Page","level":3,"text":"Page"},{"heading":"Of","level":3,"text":"of"},{"heading":"Previous","level":3,"text":"Previous"},{"heading":"Next","level":3,"text":"Next"},{"heading":"Events Page 2","level":2,"text":"7\n\nmobile-world-congress-barcellona\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"Mobile World Congress","level":3,"text":"March 2, 2026\n\nBarcelona, Spain"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Mobile World Congress 2026 – The Global Connectivity Event in Barcelona"},{"heading":"Intro","level":4,"text":"From March 2 to 5, 2026, Spoki will arrive in Barcelona to participate in the Mobile World Congress (MWC), the largest and most influential event in the world for the connectivity and mobile technology ecosystem, hosted at Fira Gran Via. MWC is not just a fair, but the place where global leaders in the technology sector, device manufacturers, and software providers come together to shape the digital future.\n\nWith tens of thousands of visitors and thousands of exhibitors from every continent, MWC explores the frontiers of 5G, Generative Artificial Intelligence, Internet of Things (IoT), and digital transformation. This is where visions become reality and where companies find the technologies that will define the next ten years of business."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why MWC is essential for technology and telco companies","level":5,"text":"Participating in the Mobile World Congress means being at the center of global innovation:"},{"heading":"Title","level":5,"text":""},{"heading":"Key opportunities","level":5,"text":""},{"heading":"Content","level":5,"text":"- Access to cutting-edge technologies: Discover how the integration of AI and mobile networks is changing the way people interact with brands\n- High-level networking: Connect with decision-makers from the world's largest tech companies, network operators, and investors\n- Industry standards: Understand the new regulations and global standards for mobile communication and data security"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at MWC: the future of instant messaging","level":5,"text":"As a leading platform in Conversational Marketing based on WhatsApp Business API, Spoki sees MWC as the ideal environment to demonstrate how messaging is becoming the operating system of modern business:"},{"heading":"Title","level":5,"text":""},{"heading":"What we present","level":5,"text":""},{"heading":"Content","level":5,"text":"- Mobile-First Integration: We show how to transform every smartphone into a direct sales touchpoint and automated customer support\n- Conversational Innovation: We present solutions that leverage AI to make WhatsApp conversations intelligent, fluid, and capable of generating real conversions\n- Global Scalability: We support companies operating in international markets to manage massive volumes of interactions with the simplicity of a chat"},{"heading":"Closing","level":4,"text":"Want to discover how Spoki can integrate the most advanced mobile technologies into your strategy? Contact us for a meeting at MWC!\n\n8\n\nperformance-marketing-unlocked-londra\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"Performance Marketing Unlocked 2026","level":3,"text":"March 3, 2026\n\nLondon, United Kingdom"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Performance Marketing Unlocked 2026 – Unlock Your Marketing Performance"},{"heading":"Intro","level":4,"text":"In March 2026, Spoki will participate in Performance Marketing Unlocked, the reference event for results-oriented marketing professionals. In an increasingly saturated and expensive advertising market, this conference aims to \"unlock\" new strategies, channels, and technologies that optimize return on investment (ROI) and reduce customer acquisition cost (CAC).\n\nThe event brings together the best media buyers, strategists, and growth hackers in Europe to discuss data tracking, attribution, ad creativity, and most importantly, how technology can scale sales processes."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why Performance Marketing Unlocked is a strategic appointment","level":5,"text":"For those who live by numbers and conversions, this event offers critical insights on:"},{"heading":"Title","level":5,"text":""},{"heading":"Key topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- AdTech Evolution: Strategies to overcome tracking limitations and third-party cookies\n- Funnel Automation: How to create user journeys that convert autonomously thanks to artificial intelligence\n- Retention and LTV: Advanced techniques to increase the lifetime value of acquired customers"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at Performance Marketing Unlocked: converting beyond the click","level":5,"text":"Spoki fits perfectly into this context as the tool that transforms paid traffic into certain profits:"},{"heading":"Title","level":5,"text":""},{"heading":"What we present","level":5,"text":""},{"heading":"Content","level":5,"text":"- WhatsApp as a conversion channel: We demonstrate how a lead generated from Facebook or Google Ads converts up to 5 times more when handled immediately via WhatsApp\n- Follow-up Automation: We implement automatic messaging flows that \"warm up\" leads and recover abandoned carts without human intervention\n- Complete tracking: Thanks to our integrations, we allow tracking every conversion that occurs in chat, closing the marketing funnel loop"},{"heading":"Closing","level":4,"text":"Ready to unlock your marketing performance with WhatsApp? Let's talk at Performance Marketing Unlocked!\n\n9\n\necommerce-food-conference-bologna\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"eCommerce Food Conference","level":3,"text":"March 3, 2026\n\nBologna, Italy"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"eCommerce Food Conference – The vertical event for online food"},{"heading":"Intro","level":4,"text":"Spoki will be present at the Ecommerce Food Conference, the most important vertical event in Italy entirely dedicated to online sales of food products. In a sector where product freshness and service speed are everything, digital communication plays a decisive role in a brand's success.\n\nThe conference brings together producers, retailers, marketplaces, and technology providers to explore the logistical, regulatory, and marketing challenges specific to the Food & Beverage world."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why the Ecommerce Food Conference is vital for the sector","level":5,"text":"The online food market requires a unique approach compared to other sectors:"},{"heading":"Title","level":5,"text":""},{"heading":"Specific challenges of online food","level":5,"text":""},{"heading":"Content","level":5,"text":"- Extreme Customer Loyalty: Food is a recurring expense; retaining customers means guaranteeing constant revenue\n- Urgency Management: Communicating order and delivery status in real-time is fundamental for quality perception\n- Offer Personalization: Recommending products based on users' tastes and diets drastically increases average cart value"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki for Ecommerce Food: from cart to table","level":5,"text":"Spoki supports food companies by improving the shopping experience through the most intimate and direct channel:"},{"heading":"Title","level":5,"text":""},{"heading":"What we offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Order and Delivery Management: We automate shipping notifications and order confirmations on WhatsApp, drastically reducing calls to customer service\n- Simplified Reordering: We create automated campaigns based on purchase recurrence, allowing customers to reorder with a simple \"Yes\"\n- Real-Time Assistance: We instantly resolve doubts about ingredients or allergens, increasing user trust at checkout"},{"heading":"Closing","level":4,"text":"Want to make your food communication as fast as home delivery? Let's meet at the fair!\n\n10\n\ndigital-1to1-spain-special-edition-madrid\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"Digital 1to1 Spain - Special edition","level":3,"text":"March 17, 2026\n\nMadrid, Spain"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Digital 1to1 Spain - Special Edition – Exclusive networking for decision-makers"},{"heading":"Intro","level":4,"text":"Spoki will participate in the Special Edition of Digital 1to1 Spain, the exclusive \"Hive\" networking event that redefines the concept of traditional fairs. This exclusive appointment brings together top C-level executives, marketing directors, and eCommerce managers from the largest Spanish and international companies for pre-organized bilateral meetings.\n\nUnlike large mass events, Digital 1to1 focuses on the quality of relationships, with intensive working sessions and targeted matchmaking between those seeking technological solutions and those offering them."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"The value of Digital 1to1 Spain for decision-makers","level":5,"text":"It's the perfect environment for those seeking concrete solutions to complex problems:"},{"heading":"Title","level":5,"text":""},{"heading":"Key benefits","level":5,"text":""},{"heading":"Content","level":5,"text":"- Networking efficiency: Direct 30-minute meetings with suppliers best suited to your business needs\n- Peer comparison: Roundtables and workshops with other industry leaders to discuss challenges in the Spanish and global market\n- Innovation focus: Priority access to emerging technologies capable of transforming the company in a short time"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at Digital 1to1: long-term strategic partnerships","level":5,"text":"For Spoki, participation in this Special Edition is the opportunity to present itself as a strategic partner for companies focused on hyper-automation:"},{"heading":"Title","level":5,"text":""},{"heading":"What we offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Personalized Consulting: We analyze participants' business processes to understand where WhatsApp can generate maximum impact\n- Enterprise Integrations: We discuss how to connect Spoki to complex ERP and CRM systems typical of large organizations\n- International Expansion: We support brands in effectively communicating with Spanish-speaking audiences through localized automations"},{"heading":"Closing","level":4,"text":"Have an ambitious project to submit? Book a 1to1 slot with our team in Spain!\n\n11\n\ncrm-strategy-forum-bologna\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"CRM Strategy Forum 2026","level":3,"text":"March 19, 2026\n\nBologna, Italy"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"CRM Strategy Forum 2026 – The excellence event for customer management"},{"heading":"Intro","level":4,"text":"Spoki will take part in the CRM Strategy Forum, the excellence event dedicated to customer relationship management and data-driven strategies. In an era where data is the new oil, the forum explores how to collect, analyze, and most importantly, how to use it to create personalized and memorable customer experiences.\n\nThe forum welcomes CRM experts, data scientists, and customer base managers who want to transform their databases from static lists into dynamic and profitable ecosystems."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why the CRM Strategy Forum is a key event","level":5,"text":"A company's success today depends on its ability to know the customer:"},{"heading":"Title","level":5,"text":""},{"heading":"Main topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- Data centrality: Strategies to unify information from different channels (web, physical store, social)\n- Marketing Automation: How to use behavioral triggers to send the right message at the right time\n- Loyalty and Retention: Advanced loyalty programs that reduce churn rate"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at CRM Strategy Forum: making CRM \"Talk\"","level":5,"text":"Spoki demonstrates how WhatsApp is the missing piece to make a CRM truly effective and action-oriented:"},{"heading":"Title","level":5,"text":""},{"heading":"What we offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Native Integration: We connect WhatsApp to your CRM (Salesforce, HubSpot, Zoho, Microsoft Dynamics) to centralize every interaction\n- Conversational CRM: We transform customer profile data into chat automations: from customer birthday to subscription expiration notification\n- Dynamic Lead Scoring: We use user responses on WhatsApp to update lead scores in real-time in the CRM, guiding sales force towards the hottest contacts"},{"heading":"Closing","level":4,"text":"Want to transform your CRM into a conversion machine? Let's talk about it at the CRM Strategy Forum.\n\n12\n\ncxo-26-milano\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"CXO 26","level":3,"text":"March 24, 2026\n\nMilan, Italy"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"CXO 26 – The event for Customer Experience leaders"},{"heading":"Intro","level":4,"text":"Spoki will participate in CXO, the high-level event dedicated to Chief Experience Officers and leaders whose goal is to put the user at the center of business strategy. In a market where the product is often a commodity, Customer Experience (CX) remains the only true competitive differentiator.\n\nCXO analyzes the entire customer journey, from first contact to post-sale, combining consumer psychology, process design, and enabling technologies such as artificial intelligence and instant messaging."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why CXO is a must-attend event for management","level":5,"text":"Leaders attending this event seek to anticipate customer needs:"},{"heading":"Title","level":5,"text":""},{"heading":"Key topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- Experience Design: Designing interactions that eliminate obstacles and increase satisfaction\n- AI and Human Touch: Finding the perfect balance between bot efficiency and human support empathy\n- Success Metrics: Measuring CX impact on parameters like NPS (Net Promoter Score) and CSAT (Customer Satisfaction)"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at CXO: the Customer Experience revolution on WhatsApp","level":5,"text":"Spoki brings solutions to the decision-makers' table that make CX fluid, immediate, and personal:"},{"heading":"Title","level":5,"text":""},{"heading":"What we offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Frictionless Omnichannel Support: We allow customers to receive assistance on the channel they use every day, eliminating phone waits and complicated forms\n- Empathic Automation: We use AI to provide instant responses that feel human, dramatically improving brand proximity perception\n- Service Proactivity: We show how to anticipate problems by sending preventive notifications, transforming a potential complaint into a loyalty moment"},{"heading":"Closing","level":4,"text":"Is your Customer Experience ready for the next level? Meet Spoki at CXO!\n\n13\n\nprocurement-forum\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"Procurement Forum","level":3,"text":"April 8, 2026\n\nMilan, Italy"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Procurement Forum – Where Supply Chain Meets Digital Innovation"},{"heading":"Intro","level":4,"text":"Spoki will be at the Procurement Forum, the reference event for procurement, supply chain, and supplier management professionals. An event that brings together CPOs, Procurement Managers, and purchasing managers to discuss digitalization, process automation, and new sourcing strategies in an increasingly data-driven and AI-led context."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why the Procurement Forum is a Key Event","level":5,"text":"Procurement is at the center of companies' digital transformation: those who manage purchasing today must be able to integrate technologies, data, and communication to work more efficiently."},{"heading":"Title","level":5,"text":""},{"heading":"Key Topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- Digital Procurement: Automation of purchasing processes and integration with corporate ERP/CRM systems\n- Supplier Management: Strategies to build lasting relationships and qualify new partners\n- Data and Decisions: How to use real-time data to improve negotiations and reduce risks"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at the Procurement Forum: Better Communication with Suppliers and Teams","level":5,"text":"Spoki brings a concrete vision to the Procurement Forum on how WhatsApp can optimize communication throughout the entire supply chain:"},{"heading":"Title","level":5,"text":""},{"heading":"What We Offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Automated notifications: Alerts on order confirmations, shipping updates, and contract deadlines directly on WhatsApp\n- Supplier onboarding: Conversational flows to collect documents, data, and certifications quickly\n- Internal communication: WhatsApp channels to align procurement teams distributed across multiple locations or countries"},{"heading":"Closing","level":4,"text":"Want to simplify communication with your suppliers? Let's talk about it at the Procurement Forum.\n\n14\n\necommerce-checklist\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"Ecommerce Checklist","level":3,"text":"April 9, 2026\n\nCesena, Italy - Online"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Ecommerce Checklist – Everything You Need to Sell Online in 2026"},{"heading":"Intro","level":4,"text":"Spoki is participating in Ecommerce Checklist, the practical event dedicated to those who want to optimize their online shop with concrete tools and proven strategies. An event designed for e-commerce managers, digital entrepreneurs, and marketers looking for operational answers on conversion rates, logistics, customer care, and automation — not theory, but actions to implement immediately."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why Ecommerce Checklist is a Key Event","level":5,"text":"In 2026, competitive advantage in e-commerce is not built solely on the offer, but on the ability to execute better: faster processes, more personalized communications, more consistent experiences at every touchpoint."},{"heading":"Title","level":5,"text":""},{"heading":"Key Topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- Conversion Optimization: Reducing cart abandonment and increasing average order value\n- Customer Retention: Tools and strategies to retain already acquired customers\n- Automation: How to streamline daily operations without losing the human touch"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at Ecommerce Checklist: WhatsApp as a Growth Driver","level":5,"text":"Spoki demonstrates how WhatsApp is one of the channels with the highest ROI for e-commerce in 2026:"},{"heading":"Title","level":5,"text":""},{"heading":"What We Offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Abandoned cart recovery: WhatsApp automations that re-engage the user at the right moments with the right message\n- Transactional notifications: Order confirmations, shipping updates, and review requests via WhatsApp\n- Post-purchase campaigns: Personalized upsell and cross-sell flows based on purchase history"},{"heading":"Closing","level":4,"text":"Want to add WhatsApp to your growth checklist? Come find us.\n\n15\n\npipedrive-pro-users\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"Pipedrive Pro Users","level":3,"text":"April 14, 2026\n\nBarcelona, Spain"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Pipedrive Pro Users – The CRM Professionals Community Meets"},{"heading":"Intro","level":4,"text":"Spoki will be present at the Pipedrive Pro Users Event, the meeting dedicated to advanced Pipedrive users and sales professionals who want to take their CRM to the next level. A moment of comparison between sales managers, growth hackers, and commercial managers who use Pipedrive daily to manage pipelines, automate follow-ups, and close more deals."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why Pipedrive Pro Users is a Key Event","level":5,"text":"Pipedrive is one of the most popular CRMs among Italian and Spanish SMEs. Those who use it in an advanced way know that the true potential is unlocked when the CRM communicates with all other tools — email, automations, and conversational communication."},{"heading":"Title","level":5,"text":""},{"heading":"Key Topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- Advanced Pipeline Management: Tactics to optimize every stage of the sales funnel\n- CRM Automations: How to reduce manual work and increase commercial team productivity\n- Integrations: Connecting Pipedrive to marketing, communication, and analytics tools"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at Pipedrive Pro Users: WhatsApp in the Sales Pipeline","level":5,"text":"Spoki is an official Pipedrive partner. At the Pipedrive Pro Users Event we will show how to integrate WhatsApp directly into the CRM to accelerate sales:"},{"heading":"Title","level":5,"text":""},{"heading":"What We Offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Native Pipedrive Integration: We synchronize WhatsApp conversations with Pipedrive deals in real-time\n- Automated follow-ups: WhatsApp sequences triggered by deal status in the CRM (proposal sent, missing follow-up, expiring contract)\n- Lead qualification: WhatsApp chatbots that collect key information and send it directly to Pipedrive as a new contact"},{"heading":"Closing","level":4,"text":"Do you have Pipedrive and want to use WhatsApp as a sales channel? Let's talk about it here.\n\n27\n\npipedrive-pro-users-madrid\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"Pipedrive Pro Users","level":3,"text":"April 16, 2026\n\nMadrid, Spain"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Pipedrive Pro Users – The CRM Professionals Community Meets"},{"heading":"Intro","level":4,"text":"Spoki will be present at the Pipedrive Pro Users Event, the meeting dedicated to advanced Pipedrive users and sales professionals who want to take their CRM to the next level. A moment of comparison between sales managers, growth hackers, and commercial managers who use Pipedrive daily to manage pipelines, automate follow-ups, and close more deals."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why Pipedrive Pro Users is a Key Event","level":5,"text":"Pipedrive is one of the most popular CRMs among Italian and Spanish SMEs. Those who use it in an advanced way know that the true potential is unlocked when the CRM communicates with all other tools — email, automations, and conversational communication."},{"heading":"Title","level":5,"text":""},{"heading":"Key Topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- Advanced Pipeline Management: Tactics to optimize every stage of the sales funnel\n- CRM Automations: How to reduce manual work and increase commercial team productivity\n- Integrations: Connecting Pipedrive to marketing, communication, and analytics tools"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at Pipedrive Pro Users: WhatsApp in the Sales Pipeline","level":5,"text":"Spoki is an official Pipedrive partner. At the Pipedrive Pro Users Event we will show how to integrate WhatsApp directly into the CRM to accelerate sales:"},{"heading":"Title","level":5,"text":""},{"heading":"What We Offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Native Pipedrive Integration: We synchronize WhatsApp conversations with Pipedrive deals in real-time\n- Automated follow-ups: WhatsApp sequences triggered by deal status in the CRM (proposal sent, missing follow-up, expiring contract)\n- Lead qualification: WhatsApp chatbots that collect key information and send it directly to Pipedrive as a new contact"},{"heading":"Closing","level":4,"text":"Do you have Pipedrive and want to use WhatsApp as a sales channel? Let's talk about it here.\n\n16\n\naperitivo-boraso-casaleggio\n\nSIDE EVENT"},{"heading":"Title","level":3,"text":""},{"heading":"Aperitivo Boraso x Casaleggio","level":3,"text":"April 21, 2026\n\nMilan, Italy"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Aperitivo Boraso x Casaleggio – An Exclusive Gathering for Italian E-commerce Leaders"},{"heading":"Intro","level":4,"text":"Spoki is participating in the Aperitivo Boraso x Casaleggio, the exclusive networking event born from the collaboration between two of the most authoritative names in the Italian e-commerce and digital landscape. An informal yet high-level format, designed to foster authentic conversations between entrepreneurs, managers, and decision-makers who want to discuss digital market trends in a relaxed and stimulating atmosphere."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why the Aperitivo Boraso x Casaleggio is a Must-Attend Event","level":5,"text":"In a fast-changing industry, informal conversations among peers are often worth more than any conference. This event puts the right people in the same space, without the constraints of the traditional conference format."},{"heading":"Title","level":5,"text":""},{"heading":"Key Topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- E-commerce trends: What's really working in the Italian digital market\n- AI and conversational marketing: How artificial intelligence is redefining the customer relationship\n- Strategic networking: Connections between selected brands, agencies, and tech partners"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at the Aperitivo Boraso x Casaleggio","level":5,"text":"We will be present to meet Italian e-commerce entrepreneurs and managers, share our clients' success stories, and show how WhatsApp is becoming the channel with the highest open and conversion rates in digital marketing."},{"heading":"Title","level":5,"text":""},{"heading":"What We Offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Live demo: We show in 5 minutes what a WhatsApp flow that recovers carts and generates revenue looks like\n- Direct conversation: A moment to talk without filters about what really works with conversational marketing\n- Partnership: For agencies and consultants who want to bring Spoki to their clients"},{"heading":"Closing","level":4,"text":"See you at the aperitivo. No slides, just conversations that matter.\n\n17\n\necommerce-italia-summit\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"Ecommerce Italia Summit","level":3,"text":"April 22, 2026\n\nMilan, Italy"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Ecommerce Italia Summit – The Reference Point for Made in Italy Digital Commerce"},{"heading":"Intro","level":4,"text":"Spoki will be at the Ecommerce Italia Summit, the event designed to showcase the state of the art and prospects of e-commerce in Italy. A summit that brings together brands, retailers, startups, and tech companies to analyze numbers, trends, and strategies of the Italian e-commerce market — one of the most dynamic in Europe — with an increasingly omnichannel and AI-oriented perspective."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why the Ecommerce Italia Summit is a Key Event","level":5,"text":"The Italian e-commerce market is growing strongly, but competition is becoming fiercer. The winning brands are those who know how to build consistent experiences across all channels and transform every touchpoint into an opportunity for conversation with the customer."},{"heading":"Title","level":5,"text":""},{"heading":"Key Topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- Market Growth: Updated data on Italian digital commerce and the best-performing sectors\n- Customer Experience: Strategies to differentiate through the quality of customer experience\n- Omnichannel: How to integrate physical and digital to maximize sales"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at the Ecommerce Italia Summit: WhatsApp at the Center of E-commerce Strategy","level":5,"text":"Spoki shows how Italian brands are using WhatsApp to increase sales, reduce churn, and improve customer care:"},{"heading":"Title","level":5,"text":""},{"heading":"What We Offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Italian case studies: Concrete examples of how e-commerce brands use Spoki to grow (+30% average order value, ROAS x3 and beyond)\n- Conversational flows: From abandoned cart to post-sale, a complete view of the customer lifecycle on WhatsApp\n- AI for e-commerce: AI agents on WhatsApp that qualify leads, suggest products, and complete orders 24/7"},{"heading":"Closing","level":4,"text":"Want to discover how the best Italian brands use WhatsApp? Come find us at the Summit.\n\n18\n\nwebinar-fattoretto-trustpilot\n\nWEBINAR"},{"heading":"Title","level":3,"text":""},{"heading":"The 4 Critical Points Blocking Growth in 2026","level":3,"text":"April 28, 2026\n\nOnline"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Fattoretto x Trustpilot Webinar – How Reviews Transform Trust into Conversions"},{"heading":"Intro","level":4,"text":"Spoki is participating in the webinar organized by Fattoretto Agency in collaboration with Trustpilot, dedicated to the topic of online reviews and how social proof influences purchasing decisions in 2026. An educational event for e-commerce managers and digital marketers who want to understand how to collect more reviews, manage them strategically, and use them to increase the conversion rate."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why This Webinar is a Key Event","level":5,"text":"In 2026, trust is the most precious currency in e-commerce. 93% of consumers read reviews before purchasing. Knowing how to collect them at the right moment — and through the right channel — makes the difference between a completed purchase and a missed opportunity."},{"heading":"Title","level":5,"text":""},{"heading":"Key Topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- Review Strategy: How to structure a systematic post-purchase review collection strategy\n- Trustpilot and SEO: The impact of certified reviews on organic rankings and Google Shopping Ads\n- Reputation Management: How to respond to negative reviews and turn them into opportunities"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at the Fattoretto x Trustpilot Webinar: Collecting More Reviews with WhatsApp","level":5,"text":"Spoki demonstrates how WhatsApp is the most effective channel for requesting customer reviews — with open rates above 90%:"},{"heading":"Title","level":5,"text":""},{"heading":"What We Offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Review request automation: WhatsApp flows that send the review request 24-48h after delivery, when the experience is fresh\n- Trustpilot Integration: Direct connection between Spoki and Trustpilot to centralize requests and monitor results\n- Optimized templates: Tested messages that maximize response rates without appearing as spam"},{"heading":"Closing","level":4,"text":"Want to collect more reviews automatically? Discover how with Spoki and Trustpilot.\n\n19\n\nnetcomm-forum-milano\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"Netcomm Forum","level":3,"text":"May 6-7, 2026\n\nMilan, Italy"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Netcomm Forum 2026 – The Beating Heart of Italian E-commerce and Digital Retail"},{"heading":"Intro","level":4,"text":"Spoki will be at Netcomm Forum 2026, the twenty-first edition of the reference event for digital commerce in Italy. On May 6 and 7 at Allianz MiCo in Milan, over 15,000 professionals, 380 exhibitors, and 300 sponsor companies come together to explore the future of omnichannel retail under the theme «Value Commerce – The New Era of Digital & Omnichannel Experience»."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why Netcomm Forum is the Key Italian E-commerce Event","level":5,"text":"With 35,000 sqm of exhibition space and over 200 in-depth sessions, Netcomm Forum is the indispensable meeting point for anyone operating in digital commerce."},{"heading":"Title","level":5,"text":""},{"heading":"Key Topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- Value Commerce: How AI and advanced technologies redefine value for businesses and consumers\n- Retail Media and Social Shopping: The new frontiers of advertising and product discovery\n- Digital export and sustainability: Opportunities for Italian companies in the global market"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at Netcomm Forum: WhatsApp as a Value Channel for E-commerce","level":5,"text":"Spoki brings its vision of Conversational Commerce to Netcomm Forum:"},{"heading":"Title","level":5,"text":""},{"heading":"What We Offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Live stand demos: Real flows of cart recovery, mass campaigns, and AI agents on WhatsApp\n- Case studies with our clients: How Doppelganger, Bauzaar, Zuiki, and other Italian brands use Spoki to grow\n- E-commerce integrations: Shopify, WooCommerce, PrestaShop — we show how to connect WhatsApp to your shop in 10 minutes"},{"heading":"Closing","level":4,"text":"Come find us at Netcomm Forum. The future of conversational marketing is built together.\n\n20\n\nai-week\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"AI Week","level":3,"text":"May 19-20, 2026\n\nMilan, Italy"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"AI Week – Seven Days to Explore Artificial Intelligence That Transforms Business"},{"heading":"Intro","level":4,"text":"Spoki is participating in AI Week, the week of events, workshops, and conferences dedicated to artificial intelligence applied to business."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why AI Week is a Key Event","level":5,"text":"AI is no longer the future: it's the present. Those who are not already experimenting with artificial intelligence in their marketing, sales, and customer care processes are losing ground to the competition."},{"heading":"Title","level":5,"text":""},{"heading":"Key Topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- Generative AI: How to use language models to create content, automate processes, and personalize communication\n- AI in marketing and sales: Tools, strategies, and concrete use cases to increase ROI\n- AI and customer experience: How intelligent automation improves (not replaces) the customer relationship"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at AI Week: Conversational AI on WhatsApp","level":5,"text":"Spoki brings a practical perspective to AI Week: how artificial intelligence, integrated into WhatsApp Business API, generates measurable value for businesses:"},{"heading":"Title","level":5,"text":""},{"heading":"What We Offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Custom AI agents: We configure AI agents on WhatsApp that respond, qualify, sell, and support 24/7\n- AI for e-commerce: Product suggestions, upsell/cross-sell, order completion, and cart recovery — all managed by AI\n- AI for customer care: Automatic responses, sentiment analysis, and multilingual translation for a customer service without barriers"},{"heading":"Closing","level":4,"text":"Want to discover how to build your AI agent on WhatsApp? Come find us at AI Week.\n\n21\n\nrichmond-customer-experience-forum\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"Richmond Customer Experience Forum","level":3,"text":"May 20-22, 2026\n\nRimini, Italy"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Richmond Customer Experience Forum – The Exclusive Forum for Italian CX Leaders"},{"heading":"Intro","level":4,"text":"Spoki will be at the Richmond Customer Experience Forum, the business matching format event designed for Chief Experience Officers, Customer Care Managers, and customer experience managers from Italy's leading companies."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why the Richmond Customer Experience Forum is a Key Event","level":5,"text":"Customer experience has become the primary competitive differentiator. The Richmond format allows for deep conversations between decision-makers who share the same problems and seek the same solutions."},{"heading":"Title","level":5,"text":""},{"heading":"Key Topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- AI and CX: How artificial intelligence transforms the customer experience without losing the human dimension\n- Data-driven CX: Using customer behavior data to anticipate needs and personalize every touchpoint\n- Omnichannel: Ensuring a consistent and satisfying experience across all channels, from physical to digital"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at the Richmond Customer Experience Forum: WhatsApp as an Excellent CX Channel","level":5,"text":"Spoki demonstrates to the CX leaders present how WhatsApp is today the channel with the highest open rate and satisfaction for customer care:"},{"heading":"Title","level":5,"text":""},{"heading":"What We Offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Customer care on WhatsApp: Multi-operator management, ticketing, and conversation routing on a single channel\n- AI for customer care: AI agents that autonomously resolve frequent requests, freeing the human team for complex cases\n- NPS and feedback: Automatic flows to collect customer satisfaction via WhatsApp with response rates above 60%"},{"heading":"Closing","level":4,"text":"Want to improve your CX with WhatsApp? Let's discuss it at the Richmond Customer Experience Forum.\n\n22\n\nnext-barcelona-marketing4ecommerce\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"NEXT Conversion Barcelona","level":3,"text":"May 21, 2026\n\nBarcelona, Spain"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"NEXT Conversion Barcelona 2026 – The Future of Digital Commerce is Built Here"},{"heading":"Intro","level":4,"text":"Spoki will be at NEXT Conversion by Marketing4eCommerce, the reference event for e-commerce and digital marketing professionals in Spain."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why NEXT Conversion is a Key Event","level":5,"text":"Marketing4eCommerce is the most authoritative voice in the Iberian e-commerce ecosystem. The NEXT format is designed for professionals who want to leave with concrete ideas, not just inspiration."},{"heading":"Title","level":5,"text":""},{"heading":"Key Topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- Conversion and optimization: Strategies to increase the conversion rate at every funnel stage\n- Customer loyalty: Loyalty programs, retention, and strategies to maximize customer lifetime value\n- Digital payments and attribution: How new payment models and advanced measurement change marketing decisions"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at NEXT Conversion Barcelona: WhatsApp for the Iberian Market","level":5,"text":"Spoki brings its expertise in conversational marketing applied to Spanish and Latin American e-commerce to Barcelona:"},{"heading":"Title","level":5,"text":""},{"heading":"What We Offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Localized use cases: How Spanish brands use WhatsApp to recover carts, launch campaigns, and manage customer care\n- Integration with Iberian e-commerce stacks: Shopify, PrestaShop, WooCommerce — ready for the Spanish market\n- Conversational conversion strategies: How to use WhatsApp at every funnel stage to increase the conversion rate"},{"heading":"Closing","level":4,"text":"See you in Barcelona. The NEXT step for your e-commerce starts here.\n\n23\n\nrichmond-retail-business-forum\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"Richmond Retail Business Forum","level":3,"text":"May 24-26, 2026\n\nRimini, Italy"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Richmond Retail Business Forum – Where Retail Meets Digital Strategy"},{"heading":"Intro","level":4,"text":"Spoki will be at the Richmond Retail Business Forum, the exclusive forum dedicated to retail development managers and product and service providers for the sector."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why the Richmond Retail Business Forum is a Key Event","level":5,"text":"Retail is in full transformation: the integration between physical and digital is no longer an option but a necessity."},{"heading":"Title","level":5,"text":""},{"heading":"Key Topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- Phygital retail: How to integrate the digital experience in the physical point of sale\n- Customer engagement: Strategies to increase customer value both online and offline\n- Technology and retail: AI, automation, and tools to optimize operations and improve the shopping experience"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at the Richmond Retail Business Forum: WhatsApp in Omnichannel Retail","level":5,"text":"Spoki shows the retailers present how WhatsApp can become the thread connecting physical store and online shop:"},{"heading":"Title","level":5,"text":""},{"heading":"What We Offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Drive to store: Geolocated WhatsApp campaigns that drive traffic to the store with coupons and exclusive offers\n- In-store QR codes: The customer scans the QR, opens WhatsApp, and receives assistance, product advice, and personalized offers\n- Omnichannel post-sale: Automatic follow-ups after in-store purchases to collect feedback, offer related products, and incentivize return visits"},{"heading":"Closing","level":4,"text":"Are you in retail and want to understand how WhatsApp changes the rules? Let's discuss it at the Richmond Retail Business Forum.\n\n24\n\necommerce-beauty-conference\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"Ecommerce Beauty Conference","level":3,"text":"June 4, 2026\n\nMilan, Italy"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Ecommerce Beauty Conference – Digital Beauty Tells Its Story in a Conference"},{"heading":"Intro","level":4,"text":"Spoki will be at the Ecommerce Beauty Conference, the event dedicated to the world of beauty, cosmetics, and online fashion beauty."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why the Ecommerce Beauty Conference is a Key Event","level":5,"text":"Beauty is one of the most dynamic e-commerce sectors in Italy and Europe: high purchase frequency, strong emotional component, and growing attention to customer experience make beauty one of the most fertile grounds for conversational marketing."},{"heading":"Title","level":5,"text":""},{"heading":"Key Topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- Social commerce and creator economy: How TikTok, Instagram, and creators are reshaping the purchasing journey in beauty\n- Personalization: Product recommendations, personalized routines, and tailor-made content for each type of customer\n- Retention and loyalty: How to build a community of loyal customers in online beauty"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at the Ecommerce Beauty Conference: WhatsApp for Beauty Brands","level":5,"text":"Spoki brings concrete cases to the conference on how beauty brands use WhatsApp to sell more and build lasting relationships with their customers:"},{"heading":"Title","level":5,"text":""},{"heading":"What We Offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Product launches on WhatsApp: Teaser, pre-order, and launch campaigns that reach the most loyal customers before anyone else\n- Beauty consulting on WhatsApp: AI chatbots that ask questions, analyze needs, and suggest personalized routines\n- VIP lists and loyalty programs: Advanced segmentation to reserve exclusive offers for the best customers directly via WhatsApp"},{"heading":"Closing","level":4,"text":"Beauty is about relationships. Spoki brings that relationship to WhatsApp.\n\n25\n\ndes-digital-enterprise-show-malaga\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"DES – Digital Enterprise Show","level":3,"text":"June 9-11, 2026\n\nMalaga, Spain"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"DES 2026 – Europe's Largest Digital Transformation Event Awaits Us in Malaga"},{"heading":"Intro","level":4,"text":"Spoki will be at DES – Digital Enterprise Show, the largest European event dedicated to the digital transformation of businesses. From June 9 to 11 at FYCMA in Malaga, over 17,000 C-level executives, 400 exhibitors, and 500 international speakers come together."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why DES is a Key Event for Spoki","level":5,"text":"DES is the European stage where the most innovative tech companies present their solutions to decision-makers who have the power to transform organizations."},{"heading":"Title","level":5,"text":""},{"heading":"Key Topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- AI and automation: How artificial intelligence applied to business processes creates competitive advantage\n- Customer Experience Technology: Tools and strategies to improve every touchpoint of the customer journey\n- Digital Business Models: How new technologies enable more agile and scalable business models"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at DES 2026: Conversational Marketing on WhatsApp for European Business","level":5,"text":"Spoki brings its vision of Conversational Business to DES:"},{"heading":"Title","level":5,"text":""},{"heading":"What We Offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Enterprise conversational architecture: How to integrate WhatsApp with existing CRM, ERP, and business systems via API\n- Scalability and security: A Meta Business Partner certified platform, with GDPR compliance and guaranteed uptime\n- Measurable ROI: Case studies with concrete metrics on cart recovery, cost per conversation reduction, and CLTV increase"},{"heading":"Closing","level":4,"text":"The future of business is conversational. Come discover it with Spoki at DES 2026.\n\n26\n\nwmf-we-make-future-bologna\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"WMF – We Make Future","level":3,"text":"June 24-26, 2026\n\nBologna, Italy"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"WMF 2026 – The Largest International Fair on AI, Tech, and Digital Innovation"},{"heading":"Intro","level":4,"text":"Spoki will be at WMF – We Make Future, the largest certified international fair on artificial intelligence, technology, and digital innovation in Italy. From June 24 to 26 at BolognaFiere, over 73,000 visitors from 90 countries."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why WMF is a Key Event for Spoki","level":5,"text":"WMF is where the future is built. With over 700 exhibitors, 1,000 international speakers, and 2,800 B2B meetings, it's the ideal platform for Spoki."},{"heading":"Title","level":5,"text":""},{"heading":"Key Topics","level":5,"text":""},{"heading":"Content","level":5,"text":"- AI applied to business: From generative AI to autonomous AI agents, how artificial intelligence generates real value\n- Tech Innovation: Emerging technologies reshaping sectors like retail, finance, healthcare, and education\n- Startups and ecosystem: The best Italian and international startups building the future"},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at WMF 2026: Conversational AI on WhatsApp","level":5,"text":"At WMF 2026, Spoki brings its vision of AI applied to business communication:"},{"heading":"Title","level":5,"text":""},{"heading":"What We Offer","level":5,"text":""},{"heading":"Content","level":5,"text":"- Spoki Voice & AI Agents: Our AI agents that handle calls, chats, and WhatsApp autonomously and in a personalized way\n- Live demos: We show in real-time how an AI agent on WhatsApp qualifies a lead, suggests a product, and completes an order\n- B2B connections: Meetings with tech partners, agencies, and companies that want to integrate conversational marketing into their strategy"},{"heading":"Closing","level":4,"text":"Innovating in 2026 means conversing better. Spoki awaits you at WMF."},{"heading":"Events","level":2,"text":"2\n\nfitur-madrid\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"Fitur","level":3,"text":"January 21, 2026\n\nMadrid, Spain"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"FITUR 2026 – The International Tourism Fair in Madrid"},{"heading":"Intro","level":4,"text":"From January 21 to 25, 2026, Spoki will be attending the 46th edition of FITUR as a professional visitor, the most important international fair dedicated to the tourism industry, hosted at the IFEMA MADRID exhibition center. FITUR is the global meeting point for professionals, decision-makers, companies and emerging businesses from around the world, with thousands of exhibitors and participants from over 150 countries."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why FITUR is an unmissable opportunity for tourism companies","level":5,"text":"FITUR is not just a showcase for destinations: it's a strategic platform where trends, commercial partnerships and innovations in the tourism sector are defined. During the first days, the event is dedicated exclusively to professionals to foster business and networking among operators, while on the weekend it opens to the public to explore new destinations and travel offers.\n\nFITUR represents a unique opportunity for those working in tourism, from tour operators to accommodation facilities, travel agencies and destination management companies:"},{"heading":"Title","level":5,"text":""},{"heading":"Key opportunities","level":5,"text":""},{"heading":"Content","level":5,"text":"- International visibility: present products and services to a global audience of professionals and decision-makers\n- Industry trends: get a preview of market developments, from sustainability to digital tourism\n- Qualified networking: build relationships with commercial partners, media and institutions"},{"heading":"Title","level":5,"text":""},{"heading":"Thematic areas","level":5,"text":"FITUR also includes thematic areas dedicated to specific segments such as sustainable tourism, MICE (Meeting, Incentives, Conferences & Events), LGBT+ tourism, sports, technology and accessibility, offering a complete overview of the new dynamics of the sector."},{"heading":"Title","level":5,"text":""},{"heading":"Spoki at FITUR: how our product can make a difference","level":5,"text":"As an advanced platform for contact management, commercial automation and qualified lead generation, Spoki positions itself as a key tool for tourism companies that:"},{"heading":"Title","level":5,"text":""},{"heading":"Benefits for tourism companies","level":5,"text":""},{"heading":"Content","level":5,"text":"- Expand their customer database through contacts collected at the fair and integrated into an advanced CRM system\n- Optimize conversions and follow-up by automating communication processes with partners and clients post-event\n- Maximize the return on trade fair investments with contact tracking, interaction analysis and personalized campaigns\n- Foster structured commercial collaborations through centralized management of opportunities, appointments and conversations with international leads"},{"heading":"Closing","level":4,"text":"FITUR is the ideal setting to understand how strategic it is to have digital tools like Spoki that accelerate growth and connect tourism companies with an increasingly global and dynamic market. Want to discover how Spoki can support your company at the next FITUR and beyond? Contact us today!\n\n1\n\nworkshop-acelera-pyme-madrid\n\nWORKSHOP\n\nSpoki x Acelera Pyme"},{"heading":"Title","level":3,"text":""},{"heading":"Introduction to Conversational AI on WhatsApp","level":3,"text":"January 22, 2026\n\nMadrid, Spain"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Introduction to Conversational AI on WhatsApp"},{"heading":"Workshop in collaboration with Acelera Pyme – Madrid","level":2,"text":""},{"heading":"Intro","level":4,"text":"Conversational AI is increasingly present in the way companies communicate with customers, but it's often described in complex or overly technical terms. This workshop was created to bring clarity. In collaboration with Acelera Pyme, Spoki is organizing a session designed for SMEs who want to understand what it really means to use Conversational AI on WhatsApp and how to start designing useful conversations, without having to deal with technical complexity or difficult-to-manage tools."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Acelera Pyme and the Workshop Context","level":5,"text":"Acelera Pyme is an initiative that supports small and medium-sized enterprises in their digitalization journey, helping them understand and adopt new technologies in a concrete and sustainable way. The workshop fits into this context: providing companies with a solid foundation to understand how digital interactions with customers are changing and why WhatsApp has become one of the most natural channels for building direct and continuous relationships."},{"heading":"Title","level":5,"text":""},{"heading":"Spoki's Perspective","level":5,"text":"During the workshop, Spoki guides participants through a practical, step-by-step journey to think about how to design a conversation, even before talking about automation or artificial intelligence. There will be no product demos or commercial moments. The focus is on methodology: how to move from automated messages to structured conversations, when it makes sense to introduce AI, and how to always maintain a balance between automation and human intervention."},{"heading":"Title","level":5,"text":""},{"heading":"What Participants Take Away","level":5,"text":""},{"heading":"Content","level":5,"text":"- a clear understanding of what Conversational AI is (and isn't)\n- a more informed view of WhatsApp's role in business communication\n- a method for designing automated conversations, step by step\n- practical examples of how to use AI to better respond to customers"},{"heading":"Title","level":5,"text":""},{"heading":"A Practical and Interactive Workshop","level":5,"text":"The session alternates between explanatory moments and hands-on group activities, where participants work on building a complete conversational automation, starting from a real problem. The goal is not to \"learn a tool\", but to acquire a different way of thinking about customer communication."},{"heading":"Closing","level":4,"text":"This workshop is a first step towards understanding how to use Conversational AI on WhatsApp in a simple, concrete, and value-oriented way. No technical skills required.\n\n3\n\ntravel-innovation-day-milano\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"Travel Innovation Day","level":3,"text":"January 29, 2026\n\nMilan, Italy"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Travel Innovation Day"},{"heading":"Intro","level":4,"text":"Travel Innovation Day is the annual event of the Travel Innovation Observatory at Politecnico di Milano dedicated to the digital evolution of the travel and hospitality sector. It is the moment when the results of the annual research are presented and when operators, companies and industry professionals discuss how travel, customer experience and business models are changing, also thanks to the adoption of new technologies such as artificial intelligence."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why Spoki participates","level":5,"text":"Spoki participates in Travel Innovation Day as invited visitors, to closely observe the main transformations in the sector and gather useful insights on how the relationship between companies and travelers is evolving. In a context where the customer relationship is increasingly digital, immediate and conversational, events like this are essential to understand:"},{"heading":"Title","level":5,"text":""},{"heading":"What we observe","level":5,"text":""},{"heading":"Content","level":5,"text":"- how traveler expectations are changing\n- which technologies are having a real impact on the sector\n- how to improve communication, assistance and customer experience"},{"heading":"Title","level":5,"text":""},{"heading":"A look at innovation in tourism","level":5,"text":"Travel Innovation Day is an opportunity to pause, analyze data and look ahead. From market dynamics to new travel experiences, to the increasingly central role of technology in managing customer relationships."},{"heading":"Closing","level":4,"text":"For Spoki, participating means continuing to explore how more effective and intelligent digital conversations can improve the traveler's experience before, during and after the trip.\n\n4\n\ngrow-capital-london\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"Grow Capital","level":3,"text":"February 5, 2026\n\nLondon, United Kingdom"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Workshop on term sheets and fundraising for founders and scaleups"},{"heading":"Intro","level":4,"text":"Grow Capital is an in-person workshop dedicated to tech founders and scaleups who are facing – or preparing to face – a capital raise. The event takes place on February 5 in London, at KPMG in Canary Wharf, and was created with a clear objective: to help entrepreneurs read, understand and negotiate a term sheet with greater awareness."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"Why this workshop","level":5,"text":"When it comes to fundraising, the term sheet is often one of the most delicate moments. It's a document that defines balances, expectations and rules of the game, but it's not always fully understood. Grow Capital is designed to bring clarity and offer participants:"},{"heading":"Title","level":5,"text":""},{"heading":"What the workshop offers","level":5,"text":""},{"heading":"Content","level":5,"text":"- a concrete understanding of the most important terms\n- greater confidence in dialogue with investors and VCs\n- practical tools to avoid common mistakes during a capital raise"},{"heading":"Title","level":5,"text":""},{"heading":"Content and approach","level":5,"text":"During the workshop, experts from HSBC and KPMG guide participants through the main elements of a term sheet, focusing on what really matters in practice."},{"heading":"Title","level":5,"text":""},{"heading":"Topics covered","level":5,"text":""},{"heading":"Content","level":5,"text":"- key clauses and negotiation points\n- real investor expectations\n- frequent mistakes to avoid\n- negotiation strategies applicable immediately"},{"heading":"Closing","level":4,"text":"All through interactive exercises and practical cases, designed to transform complex concepts into more informed decisions.\n\n5\n\nosservatorio-software-digital-innovation-milano\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"Software & Digital Innovation Observatory Kick off","level":3,"text":"February 11, 2026\n\nMilan, Italy"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"Software & Digital Native Innovation Observatory Kick off"},{"heading":"Intro","level":4,"text":"The Kick off of the Software & Digital Native Innovation Observatory of Politecnico di Milano, in collaboration with AssoSoftware, marks the beginning of the new edition of research dedicated to the evolution of the software industry and digital native companies in Italy. The event takes place on February 11 at the Rector's Hall of Politecnico di Milano and is a moment of opening and discussion for companies, startups and institutions operating in the world of software and digital innovation."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"The Observatory context","level":5,"text":"The Software & Digital Native Innovation Observatory has been analyzing the performance of the Italian software sector for years, observing:"},{"heading":"Title","level":5,"text":""},{"heading":"What the Observatory analyzes","level":5,"text":""},{"heading":"Content","level":5,"text":"- the main trends characterizing the market\n- the evolution of digital native companies\n- the role of innovative startups\n- the dynamics of the software industry as a whole"},{"heading":"Title","level":5,"text":""},{"heading":"The kick off objective","level":5,"text":"The kick off represents the official starting point of the new edition of the research. During the event, the following are presented:"},{"heading":"Title","level":5,"text":""},{"heading":"What is presented","level":5,"text":""},{"heading":"Content","level":5,"text":"- the Observatory's activity plan\n- the main research areas\n- the new community of companies, startups and institutions involved"},{"heading":"Title","level":5,"text":""},{"heading":"Why participate","level":5,"text":"The event is designed for those who want an updated and structured view of the state of software and digital innovation in Italy, compare notes with other industry operators and actively contribute to the Observatory's research path. It's also a useful moment to create connections, exchange viewpoints and closely observe how the Italian digital ecosystem is evolving."},{"heading":"Closing","level":4,"text":"The Software & Digital Innovation Observatory kick off is a reference event for those working in the world of software, startups and digital transformation.\n\n6\n\neforum-winter-marbella\n\nEVENT"},{"heading":"Title","level":3,"text":""},{"heading":"eForum Winter","level":3,"text":"February 17, 2026\n\nMarbella, Spain"},{"heading":"Detail","level":3,"text":""},{"heading":"Headline","level":4,"text":"International meeting on technology, innovation and business"},{"heading":"Intro","level":4,"text":"Forum Winter is an international event that brings together professionals, entrepreneurs and companies active in technology, innovation and digital business sectors, in a context designed to foster discussion, networking and sharing of visions. The event takes place in Marbella and represents a meeting point between European and international entities interested in exploring new opportunities, emerging trends and growth models."},{"heading":"Sections","level":4,"text":""},{"heading":"Title","level":5,"text":""},{"heading":"The event context","level":5,"text":"Forum Winter was created as a space for dialogue between different ecosystems, with the aim of creating connections between:"},{"heading":"Title","level":5,"text":""},{"heading":"Who participates","level":5,"text":""},{"heading":"Content","level":5,"text":"- technology companies\n- entrepreneurs and decision makers\n- innovation professionals\n- investors and strategic partners"},{"heading":"Title","level":5,"text":""},{"heading":"Why Spoki participates","level":5,"text":"Spoki participates in Forum Winter to closely observe international dynamics related to digital innovation and engage with entities operating in different contexts and markets. Attending the event is an opportunity to:"},{"heading":"Title","level":5,"text":""},{"heading":"Participation objectives","level":5,"text":""},{"heading":"Content","level":5,"text":"- exchange views on how digital business models are evolving\n- explore the role of technology and digital conversations in growth processes\n- create new connections within the international ecosystem"},{"heading":"Title","level":5,"text":""},{"heading":"A space for discussion and networking","level":5,"text":"Forum Winter is designed as a meeting moment, rather than a traditional conference. A context where relationships, conversations and the exchange of experiences become central to generating new ideas and opportunities."},{"heading":"Closing","level":4,"text":"For Spoki, participating means continuing to observe and understand how innovation takes shape in different contexts, maintaining an open and future-oriented outlook.\n\n---"},{"heading":"About Spoki","level":2,"text":"Use Spoki's simple, fast and intuitive platform to drive conversions, automate tasks and grow your business."},{"heading":"Solutions","level":3,"text":"- Marketing\n- Sales\n- Customer Care\n- Developers"},{"heading":"Special Programs","level":3,"text":"- Agencies\n- Affiliation\n- Reseller\n- Start up"},{"heading":"Quick Links","level":3,"text":"- [Features](https://spoki.com/en/features)\n- [Pricing](https://spoki.com/en/pricing)\n- [About](https://spoki.com/en/about)\n- [FAQ](https://spoki.com/en/faq)\n- [Blog](https://spoki.com/en/blog)\n- [Case Studies](https://spoki.com/en/case-studies)\n- [Integrations](https://spoki.com/en/integrations)\n\n© 2026 Spoki. All rights reserved."}]}}