{"meta":{"page":"features/fallback-messages","language":"en","url":"https://spoki.com/en/features/fallback-messages","generated_at":"2026-04-18T18:35:32.526Z","formats":{"html":"https://spoki.com/en/features/fallback-messages","markdown":"https://spoki.com/en/features/fallback-messages.md","json":"https://spoki.com/en/features/fallback-messages.json","xml":"https://spoki.com/en/features/fallback-messages.xml"}},"content":{"title":"Fallback Messages","sections":[{"heading":"Fallback Messages","level":1,"text":"**Category:** Automations\n\n*Multi-channel fallback to ensure message delivery*\n\nNever miss a customer again. Set up automatic fallback to SMS or other channels when WhatsApp messages can't be delivered, ensuring your communications always reach their destination."},{"heading":"Key Benefits","level":2,"text":""},{"heading":"Guaranteed Delivery","level":3,"text":"Messages reach customers even if WhatsApp fails"},{"heading":"Smart Routing","level":3,"text":"Automatically switch channels based on delivery status"},{"heading":"Cost Optimization","level":3,"text":"Use cheaper channels as fallback when appropriate"},{"heading":"How It Works","level":2,"text":""},{"heading":"Step 1: Set Up Channels","level":3,"text":"Configure SMS and other channels as fallbacks"},{"heading":"Step 2: Define Rules","level":3,"text":"Set conditions for when to trigger fallback"},{"heading":"Step 3: Auto-Deliver","level":3,"text":"System automatically switches channels as needed"},{"heading":"Related Topics","level":2,"text":"fallback messages, multi-channel, backup messages, message routing\n\n---"},{"heading":"Ready to get started?","level":2,"text":"Start your free trial today and see how this feature can transform your business."}]}}