---
title: Connect **Connectif** to WhatsApp for Personalized Marketing
language: en
page: integrations/connectif
url: https://spoki.com/en/integrations/connectif
generated_at: 2026-03-19T02:33:34.722Z
format: LLM-friendly Markdown
version: 1.0.0
---

# Connect **Connectif** to WhatsApp for Personalized Marketing

Start your automation with Connectif. Use Connectif as a trigger to launch WhatsApp campaigns based on customer behavior, lifecycle events, and real-time personalization. Connect your marketing automation platform directly to WhatsApp messaging.

**INTEGRATION**

## Why **Connectif** + Spoki works like magic

Connect your marketing automation platform to WhatsApp. Trigger personalized campaigns based on real-time customer behavior and lifecycle events.

### Real-time Triggers

Connectif events instantly trigger your WhatsApp automations. When a customer abandons a cart or completes a purchase, your WhatsApp campaign starts immediately.

### Intelligent Segmentation

Leverage Connectif's advanced customer segmentation to send highly targeted WhatsApp messages. Personalize communication based on customer behavior, preferences, and lifecycle stage.

### Unified Customer Journey

Create seamless customer experiences by connecting Connectif's marketing automation with WhatsApp messaging. Track the entire customer journey from trigger to conversion.

## What this trigger does

The Connectif Trigger is the starting point of your automation in Spoki. When configured events occur in Connectif (such as cart abandonment, purchase completion, or customer lifecycle changes), Connectif sends a webhook to Spoki, which then initiates your WhatsApp automation flow.

### How it works

1. **Configure Trigger**: Set up Connectif as the initial step in your Spoki automation and copy the webhook URL.
2. **Connect Webhook**: In Connectif, create a workflow action that sends a webhook to the Spoki URL when your trigger conditions are met.
3. **Launch Automation**: When Connectif events occur, they trigger your WhatsApp automation, sending personalized messages to customers.

## Understanding Automation Flow

Integrations in Spoki play specific roles. It's important to understand the difference between a Trigger and a Step Event to build successful flows.

**The Trigger**: To send data back from Spoki to Connectif, add a **Webhook step** inside your Spoki automation. Configure the Webhook URL provided by Connectif and map the fields you want to sync (e.g. conversation outcome, opt-in status, lead qualification). This way, every WhatsApp interaction handled by Spoki can update customer profiles and trigger follow-up actions in Connectif.

**The Step Event**: This is where Connectif fits in. Connectif acts as a **trigger** that starts your automation. When events occur in Connectif (like cart abandonment or purchase completion), it sends a webhook to Spoki, which then launches your WhatsApp automation flow.

## What This Is & Is Not

✅ **Connectif → Spoki**: The standard integration sends data from Connectif to Spoki to start a WhatsApp automation. When events occur in Connectif (like cart abandonment, purchase completion, or customer lifecycle changes), it automatically triggers your WhatsApp flow in Spoki.

❌ **Spoki → Connectif**: To send data back from Spoki to Connectif, you need to configure a Webhook. This allows you to update customer profiles, sync interaction data, or trigger actions in Connectif based on WhatsApp conversations handled by Spoki.

## Use Cases

- **Cart Abandonment**: Trigger WhatsApp messages when customers abandon their shopping cart.
- **Purchase Follow-up**: Send personalized messages after purchase completion or order status changes.
- **Customer Lifecycle**: Activate campaigns based on customer lifecycle events and segmentation.
- **Behavioral Triggers**: Launch WhatsApp automations based on specific customer behaviors and interactions.

## Why teams love the Connectif trigger

> "We can now trigger WhatsApp campaigns directly from Connectif events. Cart abandonment recovery rates increased by 40%." - Marketing Teams

> "Connecting Connectif to WhatsApp allows us to send timely, personalized messages based on real customer behavior. It's a game-changer." - E-commerce Teams

### Why This Matters

In the era of personalized marketing, timing is everything. By connecting Connectif's marketing automation platform to WhatsApp via Spoki, you can trigger highly targeted campaigns at the perfect moment, based on real-time customer behavior and lifecycle events.

## Frequently Asked Questions

**How does the Connectif trigger work?**

Connectif sends a webhook to Spoki when configured events occur (like cart abandonment or purchase completion). This webhook triggers your WhatsApp automation in Spoki, starting the flow you've configured.

**What events can trigger a WhatsApp automation?**

Any event configured in Connectif can trigger your automation. Common examples include cart abandonment, purchase completion, customer lifecycle changes, and behavioral triggers based on customer interactions.

**Do I need to configure Connectif separately?**

Yes, you'll need to set up the webhook action in Connectif that sends data to Spoki when your trigger conditions are met. The webhook URL is provided when you configure Connectif as the initial step in Spoki.

**Can I use Connectif data in my WhatsApp messages?**

Yes, data sent from Connectif via webhook can be used to personalize your WhatsApp messages. You can reference customer information, cart contents, purchase details, and other data in your message templates.

**What happens if Connectif doesn't send the webhook?**

If Connectif doesn't send the webhook, your automation won't trigger. Make sure your Connectif workflow is properly configured and that the webhook URL is correct. Check Connectif's logs to verify webhook delivery.

**Can I use multiple Connectif triggers in one automation?**

Each automation in Spoki starts with a single trigger. If you need to handle multiple Connectif events, you can create separate automations for each event type, or configure Connectif to send different data that you can route within Spoki.

**Is there a delay between the Connectif event and WhatsApp message?**

The delay is typically minimal - usually just a few seconds. The exact timing depends on Connectif's webhook delivery speed and Spoki's processing time. For most use cases, messages are sent almost instantly after the trigger event.

**What data is sent from Connectif to Spoki?**

The data sent depends on how you configure the webhook in Connectif. Typically, it includes customer information (name, email, phone), event details (cart contents, purchase amount), and any custom fields you've configured in Connectif.

**Can I test the Connectif trigger?**

Yes, you can test the integration by triggering a test event in Connectif or by using Connectif's webhook testing features. Make sure your Spoki automation is active and the webhook URL is correctly configured.

**What if I need to change the webhook URL?**

If you need to change the webhook URL, you'll need to update it in both Spoki (by reconfiguring the Connectif trigger) and in Connectif (by updating the webhook action in your workflow).

## Introduction

The integration between Spoki, WhatsApp, the most popular mobile messaging app, and Connectif, software that personalizes the customer journey in real-time, increasing sales and profitability of your e-commerce, represents an extraordinary opportunity for companies to improve customer engagement and personalize communication on a large scale. This triple integration allows you to leverage the global reach of WhatsApp together with the analytical and automated power of Connectif, guided by Spoki's versatile messaging platform. Here's how these technologies can be combined to maximize your marketing and sales strategies.

## 1. Intelligent Communication Automation

### Personalized Communications via WhatsApp

By integrating WhatsApp with Spoki, companies can send messages directly to customers' phones automatically and personalized. This is possible thanks to Connectif's ability to segment users and trigger the sending of messages based on specific behaviors or customer lifecycle events. For example, a customer who abandons their cart may receive a reminder via WhatsApp to complete the purchase, with a personalized message that includes the items left in the cart.

### Workflow Automation

With Connectif, you can create automated workflows that not only send messages via WhatsApp but also integrate these communications with other marketing actions. For example, after sending a WhatsApp message, the system can automatically send a follow-up via email or update the customer's profile within the Connectif database to reflect the most recent interactions and preferences.

## 2. Data Collection and Synchronization

### Customer Data Synchronization

The integration between Spoki and Connectif enables a seamless synchronization of data collected through WhatsApp and other customer interactions. This means that every interaction through WhatsApp is recorded and analyzed in Connectif, providing a holistic view of customer behavior that can be used for further analysis and segmentation.

### Advanced Customer Profiling

By using the collected data, Connectif can help build detailed customer profiles that improve the accuracy of segmentation and campaign personalization. These profiles allow companies to better understand the needs and habits of their customers, optimizing marketing strategies to maximize engagement and conversions.

## 3. Improved Engagement and Analytics

### In-Depth Reporting and Analytics

The integration of Connectif with Spoki and WhatsApp allows access to advanced analytical dashboards that provide detailed insights into campaign effectiveness, message open and response rates, and user behavior. This data is essential for optimizing future campaigns and making informed decisions based on concrete metrics.

### Increase in Marketing ROI

The ability to send targeted messages through the customer's preferred channel, such as WhatsApp, and to measure the impact of these interactions through Connectif, helps to significantly improve marketing ROI. The personalization and timeliness of communications increase the chances of conversion and customer loyalty.

## 4. Compliance and Security

### Data Management in Compliance

All data collected and managed through Spoki, WhatsApp, and Connectif is processed in compliance with current regulations, such as GDPR. This ensures that communications are not only effective but also secure and compliant with privacy and data protection laws.

## Configuration | Integrate Spoki and WhatsApp with Connectif

By integrating **Spoki** with [**Connectif**](https://connectif.ai) you can use WhatsApp in your Marketing Automation strategy, sending scheduled notifications to your customers.

### Actions to perform on the **Spoki dashboard:**

1. Click on "Automations" in the menu;
2. Go to the top right of the "New" button;
3. Press the "Add initial step" button and select "Connectif";
4. Copy the link that you will need to enter on Connectif;
5. Enter a template as an automation step;
6. Click on "Save".

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## Conclusion

The integration of Spoki, WhatsApp, and Connectif transforms companies' ability to interact with their customers in more personalized, timely, and measurable ways. With this powerful combination of tools, companies can not only meet customer needs but anticipate them, setting new standards in customer service and marketing effectiveness.

