---
title: Integrate WhatsApp with HubSpot for CRM and Marketing Automations
language: en
page: integrations/hubspot
url: https://spoki.com/en/integrations/hubspot
generated_at: 2026-03-19T02:33:23.549Z
format: LLM-friendly Markdown
version: 1.0.0
---

# Integrate WhatsApp with HubSpot for CRM and Marketing Automations

Integrate WhatsApp with HubSpot for CRM and marketing automations with bidirectional data sync, personalized workflows, and enhanced customer management.

## Introduction

The integration between HubSpot, a leading customer relationship management (CRM) platform, and Spoki, leads to a revolution in the way companies can manage communications and interactions with customers. This powerful synergy combines HubSpot's numerous marketing and sales tools with Spoki's immediacy, personalization, and ability to transform communications with its customers. Let's examine in detail the operational advantages of this integration.

## 1. Communication Process Automation

### Bidirectional Data Synchronization

The integration of HubSpot and Spoki enables bidirectional data synchronization between the two platforms. This means that every contact or interaction update in HubSpot is automatically reflected in Spoki and vice versa. Using the HubSpot and Spoki APIs, activities such as updating customer profiles and sending personalized messages based on their recent actions or their stage in the sales funnel can be automated.

### Personalized Workflows

HubSpot's powerful workflow functionalities can be extended to Spoki to send automated communications based on specific triggers, such as opening a marketing email, completing a form, or a change of status in the CRM. This ensures that messages are timely and relevant, maximizing the effectiveness of communication and improving the customer experience.

## 2. Dynamic Customer Management

### Advanced Segmentation and Personalization

Using data from HubSpot, such as purchasing behavior, interaction history, and personal preferences, companies can use Spoki to send highly personalized messages. The integration allows you to use this information to segment customers and target communications more effectively, improving conversions and customer loyalty.

### Lead Scoring and Qualification

HubSpot allows you to define and automate lead scoring based on various criteria, such as engagement with campaigns, website behavior, and other key indicators. With Spoki integration, you can leverage this data to send specific messages and automated follow-up actions, increasing the likelihood of converting leads into paying customers.

## 3. Operational Efficiency

### Automatic Reply and Ticket Management

Spoki can be configured to automatically answer customer questions based on the information available in HubSpot. This integrated system can also manage support tickets, ensuring that customer requests are promptly directed to the right personnel within the organization, improving response times and customer support efficiency.

### Improved Analysis and Reporting

With aggregated data from both platforms, companies can gain a more complete and detailed view of campaign performance and customer interactions. Custom dashboards can include key metrics such as response rates, message engagement, conversions, and much more, enabling more informed decisions and improved strategic actions.

## 4. Security and Compliance

### Secure Data Management

The integration between HubSpot and Spoki ensures that all data exchanged is protected through robust security protocols and GDPR compliance. Both platforms adopt advanced security measures to protect customer information and ensure compliance with global regulations.

## Configuration | Integrate Spoki and WhatsApp with Hubspot

**By integrating Spoki with HubSpot, you can use WhatsApp in your Marketing Automation strategy, sending scheduled notifications to your customers.**

### Actions on **HubSpot**:

1. Create a new Workflow or select an existing one;
2. Add a new action;
3. Select "Send a webhook".
4. Set the Method value to "POST" and enter the link previously copied from Spoki in "Webhook URL";
5. Click on "Save".

## Conclusion

The HubSpot-Spoki integration radically transforms companies' communication capabilities, leading to greater automation, personalization, and effectiveness in customer interactions. Companies of all sizes can benefit from this technological synergy to optimize their marketing and sales operations, thereby improving both internal efficiency and customer satisfaction.

