---
title: Integrate WhatsApp with Mailchimp for Multichannel Marketing
language: en
page: integrations/mailchimp
url: https://spoki.com/en/integrations/mailchimp
generated_at: 2026-03-19T02:33:40.373Z
format: LLM-friendly Markdown
version: 1.0.0
---

# Integrate WhatsApp with Mailchimp for Multichannel Marketing

Integrate WhatsApp with Mailchimp for powerful multichannel marketing with synchronized audiences, automated campaigns, and improved engagement rates.

## Introduction

The integration between **Mailchimp** and **WhatsApp** via Spoki creates a powerful multichannel marketing ecosystem. Synchronize your audiences, automate campaigns across email and WhatsApp, and reach customers on their preferred channels for maximum engagement.

Mailchimp's comprehensive marketing platform combined with Spoki's WhatsApp capabilities enables marketers to create cohesive campaigns that leverage the strengths of both email and instant messaging.

## 1. Audience Synchronization

Keep your Mailchimp audiences in sync with your WhatsApp contacts. When someone subscribes, updates their preferences, or engages with your content, both platforms stay updated automatically.

- Automatic contact sync between platforms
- Tag and segment synchronization
- Preference and opt-in status sync
- Custom field mapping
- Real-time updates for new subscribers

## 2. Multichannel Campaigns

Create cohesive marketing campaigns that span email and WhatsApp. Send email for detailed content and follow up with WhatsApp for urgent updates, reminders, or personalized offers.

- Email for newsletters, WhatsApp for flash sales
- Email announcements with WhatsApp reminders
- A/B testing across channels
- Sequential messaging strategies
- Channel preference optimization

## 3. Marketing Automation

Extend Mailchimp's powerful automation to WhatsApp. Trigger WhatsApp messages based on customer journeys, email engagement, or specific actions taken by your subscribers.

## 4. Advanced Segmentation

Use Mailchimp's powerful segmentation to target your WhatsApp messages. Reach the right customers with the right message based on behavior, purchase history, and engagement patterns.

## 5. Unified Analytics

Track the performance of your multichannel campaigns in one place. Compare email and WhatsApp metrics to understand which channels drive the best results for different message types.

- Open rates across channels
- Click-through comparisons
- Conversion attribution
- Engagement by segment
- Revenue impact by channel

## Configuration | Connect Mailchimp with Spoki

Setting up the integration between Mailchimp and Spoki enables powerful multichannel marketing. Follow these steps to get started.

### Steps

1. Connect your Mailchimp account to Spoki via API key
2. Configure audience synchronization settings
3. Map Mailchimp fields to Spoki contact properties
4. Set up automation triggers for WhatsApp messages
5. Create message templates for your campaigns
6. Test the sync and automation flows

### Best Practices

- Collect phone numbers in your Mailchimp signup forms
- Respect channel preferences in your automations
- Use WhatsApp for time-sensitive messages
- Coordinate timing between email and WhatsApp sends

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## Amplify your Mailchimp marketing with WhatsApp

Create powerful multichannel campaigns that reach customers wherever they are with Mailchimp and WhatsApp integration.

**Action:** Get Started Free

Need help setting up your Mailchimp integration? Our team is here to help.

**Alternative:** Contact Support

