How Farmacie Gruppo Coviello generated 1,100 orders through WhatsApp

Our vision is a bidirectional WhatsApp account and a real conversation. We listen and respond to what patients need first, then build a marketing strategy from that trust. Utility and promotion together: that’s the key to a service people actually. — Stefano Parroccini, Partner THE RESULTS## Tracking 1,350 requests with structured pharmacy workflows Before **Spoki**, the team had no data. No record of how many requests came in, how long they took to resolve, or whether patients were satisfied. That changed entirely.**Since going live, Gruppo Coviello** has: - Handled 1,350 incoming customer requests - Sent 1,300 message templates across Service and Marketing - Generated 1,100 orders with a total investment of €1,000 81% of incoming requests converted into an order. In a sector where patients contact the pharmacy only when they have a real need, that number reflects a channel that works exactly as it should.**But the most significant result isn’t a number. It’s visibility.** For the first time, the management team can monitor response times, service quality and patient satisfaction across every location, tracking both efficiency and cordiality in a sector where trust is everything. WhatsApp went from an unstructured, untracked tool to a measurable business channel. And the data is there to prove it.**For a sector where regulation, trust, and patient care define every interaction, WhatsApp done right is not a risk. It’s a competitive advantage. The pharmacy sector** has been slow to adopt conversational channels. Gruppo Coviello just showed what’s possible when you do it properly. 81%Request-to-order conversion rate€1,000Total investment1,100Orders generated1,350Customer Requests HandledReady to Transform Your Customer Engagement? Join hundreds of companies using Spoki to deliver exceptional customer experiences at scale. [Book a free demo](https://spoki.com/en/contact)]]>