---
title: Guided Decision Making
language: en
page: use-cases/guided-decision-making
url: https://spoki.com/en/use-cases/guided-decision-making
generated_at: 2026-03-19T05:19:00.256Z
format: LLM-friendly Markdown
version: 1.0.0
---

# Guided Decision Making

**AI-guided**

Help customers make complex decisions with AI-powered guidance through conversational WhatsApp interactions.

## The Challenge

Complex products and services require expert guidance. Customers abandon purchases when overwhelmed by choices. Sales teams can't scale to handle every inquiry personally. Decision paralysis costs conversions.

## How It Works on WhatsApp

### Need Discovery

AI engages customer to understand their specific needs, constraints, and preferences.

### Guided Exploration

Walk through options step-by-step, explaining pros/cons of each choice.

### Recommendation

Provide a tailored recommendation with clear reasoning and comparison.

### Decision Support

Answer follow-up questions and provide additional resources to finalize decision.

## Business Impact

- **+55%** Conversion rate
- **-40%** Decision time
- **90%** Satisfaction
- **-30%** Returns

## Customization Options

Adapt this solution to your business:

- Custom decision trees
- Product comparison logic
- Expert knowledge integration
- Visual aids and media
- Calculator integrations
- Human expert escalation

## Example Conversation

**🧠 GuideBot** (Online)

**🤖 GuideBot:** Hello! 🧠 I'll help you find the perfect solution.
> 📋 **Let Me Guide You** - Answer a few questions to get personalized recommendations
> • [Start quiz]
> • [I know what I want]

**👤 Cliente:** I'm not sure which option is best

**🤖 GuideBot:** No problem! Let me ask you:

📊 What's your main goal?

1️⃣ Increase sales
2️⃣ Save time
3️⃣ Better customer service
4️⃣ All of the above
> • [All of the above]

---

## Ready to Guide Customers to the Right Choice?

Help customers navigate complex decisions with AI-powered WhatsApp guidance.

**Action:** Get Started with Spoki

