---
title: Re-engagement & Winback
language: en
page: use-cases/re-engagement-winback
url: https://spoki.com/en/use-cases/re-engagement-winback
generated_at: 2026-03-19T05:19:16.338Z
format: LLM-friendly Markdown
version: 1.0.0
---

# Re-engagement & Winback

**Marketing**

Bring back inactive customers with personalized re-engagement campaigns via WhatsApp.

## The Challenge

Acquiring new customers costs 5x more than retaining existing ones. Email winback campaigns have <5% open rates. Valuable customers slip away without a second chance because re-engagement efforts don't get noticed.

## How It Works on WhatsApp

### Inactivity Detection

System identifies customers who haven't engaged in a defined period.

### Personalized Outreach

Send tailored message acknowledging their absence with a compelling reason to return.

### Incentive Offer

Include exclusive offer or benefit available only for returning customers.

### Relationship Revival

Follow up based on response and re-integrate into active customer journey.

## Business Impact

- **+35%** Reactivation rate
- **8x** vs email winback
- **-60%** Churn rate
- **3x** ROI

## Customization Options

Adapt this solution to your business:

- Custom inactivity thresholds
- Segment-based campaigns
- Progressive incentives
- Purchase history personalization
- Survey integration
- A/B testing offers

## Example Conversation

**🔁 WinbackBot** (Online)

**🤖 WinbackBot:** Hi there! 👋 We miss you!
> 📋 **We Haven't Heard From You** - Here's a special offer just for you
> • [Tell me more]
> • [What's new?]

**👤 Cliente:** I've been busy lately

**🤖 WinbackBot:** No worries! 😊 To welcome you back:

🎁 40% OFF your next order
⏰ Valid for 48 hours
✨ Free shipping included

Want to use this offer now?
> • [Yes, I'm back!]

---

## Ready to Win Back Lost Customers?

Re-engage inactive customers with personalized WhatsApp campaigns that get noticed.

**Action:** Get Started with Spoki

