<?xml version="1.0" encoding="UTF-8"?>
<page lang="en" url="https://spoki.com/en/use-cases/re-engagement-winback">
  <meta>
    <title>Re-engagement &amp; Winback</title>
    <page>use-cases/re-engagement-winback</page>
    <language>en</language>
    <generated_at>2026-04-18T19:58:12.570Z</generated_at>
    <formats>
      <html>https://spoki.com/en/use-cases/re-engagement-winback</html>
      <markdown>https://spoki.com/en/use-cases/re-engagement-winback.md</markdown>
      <json>https://spoki.com/en/use-cases/re-engagement-winback.json</json>
      <xml>https://spoki.com/en/use-cases/re-engagement-winback.xml</xml>
    </formats>
  </meta>
  <sections>
    <section level="1" heading="Re-engagement &amp; Winback">
      <text><![CDATA[**Marketing**

Bring back inactive customers with personalized re-engagement campaigns via WhatsApp.]]></text>
    </section>
    <section level="2" heading="The Challenge">
      <text><![CDATA[Acquiring new customers costs 5x more than retaining existing ones. Email winback campaigns have <5% open rates. Valuable customers slip away without a second chance because re-engagement efforts don't get noticed.]]></text>
    </section>
    <section level="2" heading="How It Works on WhatsApp">
    </section>
    <section level="3" heading="Inactivity Detection">
      <text><![CDATA[System identifies customers who haven't engaged in a defined period.]]></text>
    </section>
    <section level="3" heading="Personalized Outreach">
      <text><![CDATA[Send tailored message acknowledging their absence with a compelling reason to return.]]></text>
    </section>
    <section level="3" heading="Incentive Offer">
      <text><![CDATA[Include exclusive offer or benefit available only for returning customers.]]></text>
    </section>
    <section level="3" heading="Relationship Revival">
      <text><![CDATA[Follow up based on response and re-integrate into active customer journey.]]></text>
    </section>
    <section level="2" heading="Business Impact">
      <text><![CDATA[- **+35%** Reactivation rate
- **8x** vs email winback
- **-60%** Churn rate
- **3x** ROI]]></text>
    </section>
    <section level="2" heading="Customization Options">
      <text><![CDATA[Adapt this solution to your business:

- Custom inactivity thresholds
- Segment-based campaigns
- Progressive incentives
- Purchase history personalization
- Survey integration
- A/B testing offers]]></text>
    </section>
    <section level="2" heading="Example Conversation">
      <text><![CDATA[**🔁 WinbackBot** (Online)

**🤖 WinbackBot:** Hi there! 👋 We miss you!
> 📋 **We Haven't Heard From You** - Here's a special offer just for you
> • [Tell me more]
> • [What's new?]

**👤 Cliente:** I've been busy lately

**🤖 WinbackBot:** No worries! 😊 To welcome you back:

🎁 40% OFF your next order
⏰ Valid for 48 hours
✨ Free shipping included

Want to use this offer now?
> • [Yes, I'm back!]

---]]></text>
    </section>
    <section level="2" heading="Ready to Win Back Lost Customers?">
      <text><![CDATA[Re-engage inactive customers with personalized WhatsApp campaigns that get noticed.

**Action:** Get Started with Spoki]]></text>
    </section>
  </sections>
</page>