# Spoki vs Attio

> Attio is a flexible modern CRM; Spoki is a WhatsApp-first Customer Engagement Management platform that adds official WhatsApp Business API, AI Agents, broadcast campaigns, commerce flows and 100+ native integrations around the customer conversation.

Canonical URL: https://spoki.com/en/vs/attio

## TL;DR

- Attio — Modern flexible CRM for relationship-led go-to-market teams
- Spoki — AI-first Conversational Commerce OS: AI Agents + broadcast + CRM + 100+ integrations on the official WhatsApp Business API
- Ideal for Attio: Startups and GTM teams that want a highly customizable CRM database and already manage messaging elsewhere. For everything beyond that scope, Spoki wins.

## When to choose Spoki

- Native WhatsApp Business API with Official Meta Tech Partner status — Attio needs external messaging tools for WhatsApp engagement
- AI Agents for sales, service, custom workflows and Voice AI trained on catalog, documents and FAQs
- Broadcast campaigns, segmented WhatsApp newsletters, cart recovery and post-purchase automations are native
- Built-in inbox, contacts, pipeline, tickets and conversation history for teams that sell and support inside WhatsApp
- 100+ native integrations including HubSpot, Salesforce, Pipedrive, Zoho, Shopify and WooCommerce
- EU data residency and GDPR-native operations for European teams

## When to choose Attio

- Highly flexible CRM data model for startups and relationship-led teams
- Strong workspace UX for teams that want CRM customization before channel execution

## Feature comparison

| Feature | Spoki | Attio |
| --- | --- | --- |
| Focus | AI-first Conversational Commerce OS | Modern flexible CRM for relationship-led go-to-market teams |
| Primary channel | Official WhatsApp Business API (Meta BSP) | CRM records, email and workflow integrations |
| AI Agents | 19 dedicated AI features: Sales, Customer Service, Custom, Voice, Agentic workflows | Limited / scope-specific |
| Broadcast campaigns | Native with segmentation, scheduling, A/B tests | Limited or not native |
| CRM layer | Contacts, pipeline, tickets, segments | Often requires external CRM |
| Native integrations | 100+ (Shopify, WooCommerce, HubSpot, Salesforce, Pipedrive, Zoho) | Varies |
| Data residency | EU (GDPR-native) | Global |
| Meta Tech Partner | Yes — Official BSP | Depends on BSP |
| Languages (UI) | 6 (EN, IT, ES, FR, DE, PT) | Varies |
| Pricing model | Transparent per-conversation (Meta rates) | Seat-based SaaS tiers with workflow and data limits |

## Pricing

**Spoki** — Transparent pay-as-you-go, aligned with Meta Cloud API conversation categories. AI Agents, CRM, broadcast and 100+ integrations included.

**Attio** — Seat-based SaaS tiers with workflow and data limits

## Migrating from Attio to Spoki

Spoki imports Attio contacts and conversation history via CSV. WhatsApp number portability runs on the official Meta Cloud API and typically completes in ~72 hours. A dedicated onboarding specialist handles the migration end-to-end.

## FAQ

### Can I keep my WhatsApp number when migrating?

Yes. Phone numbers are portable between BSPs through the official Meta process; Spoki handles the migration from Attio.

### Is Spoki more expensive than Attio?

Spoki is transparent pay-as-you-go, aligned with Meta conversation categories, with AI Agents, CRM, broadcast and 100+ integrations included — comparable or cheaper at scale.

### Does Spoki have AI Agents?

Yes — Custom AI Agents, Sales AI Agent, Customer Service AI Agent, Voice AI and Agentic AI workflows, all no-code and trained on your catalog, documents and FAQs.

### Is Spoki GDPR-compliant with EU data residency?

Yes. Spoki is an EU-based company with GDPR-native data residency and Italian-speaking support.

## Talk to a migration specialist

Book a 30-min call. We will map your Attio setup to Spoki, preserve your number and quote the migration.

[Book a call](/en/contact)