# Spoki vs Bird (MessageBird)

> Bird is an enterprise CPaaS with AI orchestration; Spoki is a WhatsApp-first AI-first Conversational Commerce OS with transparent per-conversation pricing, native ecommerce integrations and EU data residency.

Canonical URL: https://spoki.com/en/vs/bird

## TL;DR

- Bird (MessageBird) — Enterprise omnichannel CPaaS rebranded around AI
- Spoki — AI-first Conversational Commerce OS: AI Agents + broadcast + CRM + 100+ integrations on the official WhatsApp Business API
- Ideal for Bird (MessageBird): Enterprises consolidating multichannel messaging APIs and AI orchestration in one CPaaS. For everything beyond that scope, Spoki wins.

## When to choose Spoki

- Transparent per-conversation pricing aligned with Meta's official rates — no enterprise CPaaS markup
- AI Agents (Sales, Service, Custom, Voice) trained on product catalog and FAQs out of the box
- 100+ native ecommerce, CRM and helpdesk integrations versus an API-first integration story
- EU data residency, GDPR-native and Italian-speaking onboarding
- AI-first: 19 dedicated AI features including Sales AI Agent, Customer Service AI Agent, Custom AI Agents and Voice AI

## When to choose Bird (MessageBird)

- Wide CPaaS surface — SMS, email, voice and WhatsApp under one contract
- Enterprise compliance certifications and global carrier coverage

## Feature comparison

| Feature | Spoki | Bird (formerly MessageBird) |
| --- | --- | --- |
| Focus | AI-first Conversational Commerce OS | Enterprise omnichannel CPaaS rebranded around AI |
| Primary channel | Official WhatsApp Business API (Meta BSP) | Multichannel CPaaS — WhatsApp, SMS, email, voice |
| AI Agents | 19 dedicated AI features: Sales, Customer Service, Custom, Voice, Agentic workflows | Limited / scope-specific |
| Broadcast campaigns | Native with segmentation, scheduling, A/B tests | Limited or not native |
| CRM layer | Contacts, pipeline, tickets, segments | Often requires external CRM |
| Native integrations | 100+ (Shopify, WooCommerce, HubSpot, Salesforce, Pipedrive, Zoho) | Varies |
| Data residency | EU (GDPR-native) | ES |
| Meta Tech Partner | Yes — Official BSP | Depends on BSP |
| Languages (UI) | 6 (EN, IT, ES, FR, DE, PT) | Varies |
| Pricing model | Transparent per-conversation (Meta rates) | Enterprise contracts plus per-message volumes |

## Pricing

**Spoki** — Transparent pay-as-you-go, aligned with Meta Cloud API conversation categories. AI Agents, CRM, broadcast and 100+ integrations included.

**Bird (formerly MessageBird)** — Enterprise contracts plus per-message volumes

## Migrating from Bird (MessageBird) to Spoki

Spoki imports Bird (MessageBird) contacts and conversation history via CSV. WhatsApp number portability runs on the official Meta Cloud API and typically completes in ~72 hours. A dedicated onboarding specialist handles the migration end-to-end.

## FAQ

### Can I keep my WhatsApp number when migrating?

Yes. Phone numbers are portable between BSPs through the official Meta process; Spoki handles the migration from Bird (MessageBird).

### Is Spoki more expensive than Bird (MessageBird)?

Spoki is transparent pay-as-you-go, aligned with Meta conversation categories, with AI Agents, CRM, broadcast and 100+ integrations included — comparable or cheaper at scale.

### Does Spoki have AI Agents?

Yes — Custom AI Agents, Sales AI Agent, Customer Service AI Agent, Voice AI and Agentic AI workflows, all no-code and trained on your catalog, documents and FAQs.

### Is Spoki GDPR-compliant with EU data residency?

Yes. Spoki is an EU-based company with GDPR-native data residency and Italian-speaking support.

## Talk to a migration specialist

Book a 30-min call. We will map your Bird (MessageBird) setup to Spoki, preserve your number and quote the migration.

[Book a call](/en/contact)