# Spoki vs Gupshup

> Gupshup is a developer-centric conversational cloud with bot tooling; Spoki is an AI-first Conversational Commerce OS with no-code AI Agents, broadcast, CRM and 100+ integrations for marketing and sales teams.

Canonical URL: https://spoki.com/en/vs/gupshup

## TL;DR

- Gupshup — Conversational messaging cloud with bot builder
- Spoki — AI-first Conversational Commerce OS: AI Agents + broadcast + CRM + 100+ integrations on the official WhatsApp Business API
- Ideal for Gupshup: Developer and bot-builder teams in APAC and emerging markets. For everything beyond that scope, Spoki wins.

## When to choose Spoki

- No-code AI Agents, campaign studio and flow builder — Gupshup skews to developers and bot-builders
- Native CRM with contacts, pipeline, tickets and segments — Gupshup needs external CRM
- 100+ native integrations including Shopify, WooCommerce, HubSpot, Salesforce
- EU data residency and GDPR-native — Gupshup is India-based
- Unlimited operators and Italian-speaking support

## When to choose Gupshup

- Very broad channel coverage (SMS, RCS, Voice, Email) at CPaaS scale
- Strong presence in India and emerging markets

## Feature comparison

| Feature | Spoki | Gupshup |
| --- | --- | --- |
| Focus | AI-first Conversational Commerce OS | Conversational messaging cloud with bot builder |
| Primary channel | Official WhatsApp Business API (Meta BSP) | WhatsApp, SMS, RCS, Voice, Email |
| AI Agents | 19 dedicated AI features: Sales, Customer Service, Custom, Voice, Agentic workflows | Limited / scope-specific |
| Broadcast campaigns | Native with segmentation, scheduling, A/B tests | Limited or not native |
| CRM layer | Contacts, pipeline, tickets, segments | Often requires external CRM |
| Native integrations | 100+ (Shopify, WooCommerce, HubSpot, Salesforce, Pipedrive, Zoho) | Varies |
| Data residency | EU (GDPR-native) | IT |
| Meta Tech Partner | Yes — Official BSP | Depends on BSP |
| Languages (UI) | 6 (EN, IT, ES, FR, DE, PT) | Varies |
| Pricing model | Transparent per-conversation (Meta rates) | Per-message and per-bot usage |

## Pricing

**Spoki** — Transparent pay-as-you-go, aligned with Meta Cloud API conversation categories. AI Agents, CRM, broadcast and 100+ integrations included.

**Gupshup** — Per-message and per-bot usage

## Migrating from Gupshup to Spoki

Spoki imports Gupshup contacts and conversation history via CSV. WhatsApp number portability runs on the official Meta Cloud API and typically completes in ~72 hours. A dedicated onboarding specialist handles the migration end-to-end.

## FAQ

### Can I keep my WhatsApp number when migrating?

Yes. Phone numbers are portable between BSPs through the official Meta process; Spoki handles the migration from Gupshup.

### Is Spoki more expensive than Gupshup?

Spoki is transparent pay-as-you-go, aligned with Meta conversation categories, with AI Agents, CRM, broadcast and 100+ integrations included — comparable or cheaper at scale.

### Does Spoki have AI Agents?

Yes — Custom AI Agents, Sales AI Agent, Customer Service AI Agent, Voice AI and Agentic AI workflows, all no-code and trained on your catalog, documents and FAQs.

### Is Spoki GDPR-compliant with EU data residency?

Yes. Spoki is an EU-based company with GDPR-native data residency and Italian-speaking support.

## Talk to a migration specialist

Book a 30-min call. We will map your Gupshup setup to Spoki, preserve your number and quote the migration.

[Book a call](/en/contact)