# Spoki vs Salesforce

> Salesforce is a broad enterprise CRM suite; Spoki is the faster WhatsApp-first conversational layer for teams that need AI Agents, broadcast campaigns, CRM-lite workflows and commerce automation without a long enterprise implementation.

Canonical URL: https://spoki.com/en/vs/salesforce

## TL;DR

- Salesforce — Enterprise CRM suite for sales, service, marketing and analytics
- Spoki — AI-first Conversational Commerce OS: AI Agents + broadcast + CRM + 100+ integrations on the official WhatsApp Business API
- Ideal for Salesforce: Large enterprises that need a broad CRM platform, governance, custom objects and multi-cloud architecture. For everything beyond that scope, Spoki wins.

## When to choose Spoki

- Launch WhatsApp Business API campaigns, automations and AI Agents without a Salesforce implementation project
- Native WhatsApp-first inbox, broadcast, cart recovery and post-purchase flows for marketing, sales and support
- Transparent per-conversation pricing aligned with official Meta rates instead of a multi-cloud add-on stack
- Built-in CRM-lite layer with contacts, deals, tickets and segments for teams that do not need full enterprise CRM complexity
- Integrates with Salesforce when Salesforce remains the system of record
- EU data residency, GDPR-native operations and Italian-speaking support

## When to choose Salesforce

- Deep enterprise CRM customization, governance and reporting
- Large partner ecosystem and multi-cloud architecture for complex organizations

## Feature comparison

| Feature | Spoki | Salesforce |
| --- | --- | --- |
| Focus | AI-first Conversational Commerce OS | Enterprise CRM suite for sales, service, marketing and analytics |
| Primary channel | Official WhatsApp Business API (Meta BSP) | CRM cloud suite with app ecosystem and implementation partners |
| AI Agents | 19 dedicated AI features: Sales, Customer Service, Custom, Voice, Agentic workflows | Limited / scope-specific |
| Broadcast campaigns | Native with segmentation, scheduling, A/B tests | Limited or not native |
| CRM layer | Contacts, pipeline, tickets, segments | Often requires external CRM |
| Native integrations | 100+ (Shopify, WooCommerce, HubSpot, Salesforce, Pipedrive, Zoho) | Varies |
| Data residency | EU (GDPR-native) | Global |
| Meta Tech Partner | Yes — Official BSP | Depends on BSP |
| Languages (UI) | 6 (EN, IT, ES, FR, DE, PT) | Varies |
| Pricing model | Transparent per-conversation (Meta rates) | Seat-based enterprise CRM editions plus add-ons, implementation and partner services |

## Pricing

**Spoki** — Transparent pay-as-you-go, aligned with Meta Cloud API conversation categories. AI Agents, CRM, broadcast and 100+ integrations included.

**Salesforce** — Seat-based enterprise CRM editions plus add-ons, implementation and partner services

## Migrating from Salesforce to Spoki

Spoki imports Salesforce contacts and conversation history via CSV. WhatsApp number portability runs on the official Meta Cloud API and typically completes in ~72 hours. A dedicated onboarding specialist handles the migration end-to-end.

## FAQ

### Can I keep my WhatsApp number when migrating?

Yes. Phone numbers are portable between BSPs through the official Meta process; Spoki handles the migration from Salesforce.

### Is Spoki more expensive than Salesforce?

Spoki is transparent pay-as-you-go, aligned with Meta conversation categories, with AI Agents, CRM, broadcast and 100+ integrations included — comparable or cheaper at scale.

### Does Spoki have AI Agents?

Yes — Custom AI Agents, Sales AI Agent, Customer Service AI Agent, Voice AI and Agentic AI workflows, all no-code and trained on your catalog, documents and FAQs.

### Is Spoki GDPR-compliant with EU data residency?

Yes. Spoki is an EU-based company with GDPR-native data residency and Italian-speaking support.

## Talk to a migration specialist

Book a 30-min call. We will map your Salesforce setup to Spoki, preserve your number and quote the migration.

[Book a call](/en/contact)