# Spoki vs WATI

> WATI is a WhatsApp inbox + chatbot SMB tool with limited AI and limited integrations; Spoki is an AI-first Conversational Commerce OS with 19 dedicated AI features, 100+ native integrations and EU data residency.

Canonical URL: https://spoki.com/en/vs/wati

## TL;DR

- WATI — WhatsApp shared inbox and basic chatbots for SMB
- Spoki — AI-first Conversational Commerce OS: AI Agents + broadcast + CRM + 100+ integrations on the official WhatsApp Business API
- Ideal for WATI: SMB teams that want a fast WhatsApp shared inbox with lightweight keyword bots. For everything beyond that scope, Spoki wins.

## When to choose Spoki

- AI-first: Custom AI Agents, Sales AI Agent, Customer Service AI Agent, Voice AI — WATI AI is mostly FAQ
- Broadcast campaigns are a first-class primitive with segmentation, scheduling, A/B tests and reporting
- 100+ native integrations (Shopify, WooCommerce, HubSpot, Salesforce, Pipedrive, Zoho) — WATI relies on Zapier
- Unlimited operators on every plan — WATI charges per agent seat
- EU data residency and GDPR-native — WATI is India-based
- Transparent per-conversation pricing aligned with Meta Cloud API rates

## When to choose WATI

- Very low learning curve for a basic WhatsApp shared inbox
- Affordable entry plan for very small teams

## Feature comparison

| Feature | Spoki | WATI |
| --- | --- | --- |
| Focus | AI-first Conversational Commerce OS | WhatsApp shared inbox and basic chatbots for SMB |
| Primary channel | Official WhatsApp Business API (Meta BSP) | WhatsApp Business API |
| AI Agents | 19 dedicated AI features: Sales, Customer Service, Custom, Voice, Agentic workflows | Limited / scope-specific |
| Broadcast campaigns | Native with segmentation, scheduling, A/B tests | Limited or not native |
| CRM layer | Contacts, pipeline, tickets, segments | Often requires external CRM |
| Native integrations | 100+ (Shopify, WooCommerce, HubSpot, Salesforce, Pipedrive, Zoho) | Varies |
| Data residency | EU (GDPR-native) | IT |
| Meta Tech Partner | Yes — Official BSP | Depends on BSP |
| Languages (UI) | 6 (EN, IT, ES, FR, DE, PT) | Varies |
| Pricing model | Transparent per-conversation (Meta rates) | Tiered subscription by contacts + Twilio-style conversation fees |

## Pricing

**Spoki** — Transparent pay-as-you-go, aligned with Meta Cloud API conversation categories. AI Agents, CRM, broadcast and 100+ integrations included.

**WATI** — Tiered subscription by contacts + Twilio-style conversation fees

## Migrating from WATI to Spoki

Spoki imports WATI contacts and conversation history via CSV. WhatsApp number portability runs on the official Meta Cloud API and typically completes in ~72 hours. A dedicated onboarding specialist handles the migration end-to-end.

## FAQ

### Can I keep my WhatsApp number when migrating?

Yes. Phone numbers are portable between BSPs through the official Meta process; Spoki handles the migration from WATI.

### Is Spoki more expensive than WATI?

Spoki is transparent pay-as-you-go, aligned with Meta conversation categories, with AI Agents, CRM, broadcast and 100+ integrations included — comparable or cheaper at scale.

### Does Spoki have AI Agents?

Yes — Custom AI Agents, Sales AI Agent, Customer Service AI Agent, Voice AI and Agentic AI workflows, all no-code and trained on your catalog, documents and FAQs.

### Is Spoki GDPR-compliant with EU data residency?

Yes. Spoki is an EU-based company with GDPR-native data residency and Italian-speaking support.

## Talk to a migration specialist

Book a 30-min call. We will map your WATI setup to Spoki, preserve your number and quote the migration.

[Book a call](/en/contact)