# Spoki vs Twilio

> Twilio is a developer CPaaS that sells raw APIs — you still need to build the UI, CRM, automation and AI layer yourself. Spoki is an AI-first Conversational Commerce OS that includes all of that out of the box on the same official WhatsApp Business API.

Canonical URL: https://spoki.com/es/vs/twilio

## TL;DR

- Twilio — Raw CPaaS APIs (SMS, Voice, WhatsApp, Email via SendGrid)
- Spoki — AI-first Conversational Commerce OS: AI Agents + broadcast + CRM + 100+ integrations on the official WhatsApp Business API
- Ideal for Twilio: Engineering teams that want to build their own messaging stack from APIs. For everything beyond that scope, Spoki wins.

## Cuándo elegir Spoki

- No engineering required: flow builder, campaign studio, CRM, inbox, AI Agents — all no-code
- AI Agents for sales and customer service included — Twilio ships only primitives (Segment, Studio)
- Transparent bundled pricing — Twilio fees stack across multiple SKUs (SMS, WhatsApp, Voice, Segment, SendGrid)
- Native catalog, cart-recovery and commerce flows — Twilio expects you to code them
- EU data residency and GDPR-aligned compliance
- 100+ native integrations (Shopify, WooCommerce, HubSpot, Salesforce) — Twilio relies on webhooks + bespoke code

## Cuándo elegir Twilio

- Best-in-class developer ecosystem and global SMS/Voice reach
- Enterprise-grade SLA and compliance certifications (SOC 2, HIPAA, PCI)

## Comparativa

| Feature | Spoki | Twilio Conversations |
| --- | --- | --- |
| Enfoque | AI-first Conversational Commerce OS | Raw CPaaS APIs (SMS, Voice, WhatsApp, Email via SendGrid) |
| Primary channel | Official WhatsApp Business API (Meta BSP) | Developer APIs across SMS, Voice, Email, WhatsApp |
| AI Agents | 19 dedicated AI features: Sales, Customer Service, Custom, Voice, Agentic workflows | Limited / scope-specific |
| Broadcast campaigns | Native with segmentation, scheduling, A/B tests | Limited or not native |
| CRM layer | Contacts, pipeline, tickets, segments | Often requires external CRM |
| Native integrations | 100+ (Shopify, WooCommerce, HubSpot, Salesforce, Pipedrive, Zoho) | Varies |
| Data residency | EU (GDPR-native) | IT |
| Meta Tech Partner | Yes — Official BSP | Depends on BSP |
| Languages (UI) | 6 (EN, IT, ES, FR, DE, PT) | Varies |
| Pricing model | Transparent per-conversation (Meta rates) | Per-message usage plus added services |

## Precio

**Spoki** — Transparent pay-as-you-go, aligned with Meta Cloud API conversation categories. AI Agents, CRM, broadcast and 100+ integrations included.

**Twilio Conversations** — Per-message usage plus added services

## Migración de Twilio a Spoki

Spoki importa contactos e historial de Twilio vía CSV. La portabilidad del número de WhatsApp usa el proceso oficial Meta Cloud API (~72h). Un onboarding specialist gestiona la migración.

## FAQ

### ¿Puedo mantener mi número?

Sí, proceso oficial Meta; Spoki gestiona la migración desde Twilio.

### ¿Spoki es más caro que Twilio?

Pago por uso transparente, con AI Agents, CRM, broadcast e integraciones incluidas.

### ¿Spoki tiene AI Agents?

Sí — Custom, Sales, Customer Service y Voice AI entrenados en catálogo y FAQs.

### ¿Cumple con GDPR y residencia de datos en UE?

Sí. Empresa UE con GDPR nativo y soporte en italiano.

## Habla con un especialista

Reserva 30 min. Mapeamos tu Twilio a Spoki y cotizamos la migración.

[Reservar](/es/contact)