Apulia Hotel Increases Conversion Rate by 4.5% on 30 million Turnover thanks to Spoki and ActiveCampaign

Context Apulia Hotel is a luxury hotel chain located in central-southern Italy, with 16 properties including villages, residences and premium hotels, distributed between Rome and Palermo. With an annual turnover of approximately 30 million euros and over 950 seasonal employees, Apulia Hotel welcomes approximately 30,000 guests each year. The chain has set itself the goal …