# Spoki vs Brevo

> Brevo (ex-Sendinblue) is email-first with optional WhatsApp; Spoki is WhatsApp-first with 98% open rate and 23x average ROI plus broadcast, AI Agents and CRM built around the Meta Cloud API.

Canonical URL: https://spoki.com/fr/vs/brevo

## TL;DR

- Brevo — All-in-one email marketing + light chat/SMS
- Spoki — AI-first Conversational Commerce OS: AI Agents + broadcast + CRM + 100+ integrations on the official WhatsApp Business API
- Ideal for Brevo: SMB marketing teams with email as primary channel. For everything beyond that scope, Spoki wins.

## Quand choisir Spoki

- WhatsApp-first: 98% open rate vs ~20% email and ~40% cart-recovery vs 5-10% email
- Official Meta BSP with deep WhatsApp Business API coverage (Catalog, Flows, CTWA)
- AI Agents for sales and customer service — Brevo AI is mostly email copy
- Native cart-recovery and post-purchase flows on WhatsApp
- Broadcast campaigns on WhatsApp with segmentation, schedule and A/B tests
- Multichannel orchestration where WhatsApp + Voice AI + Email share one record

## Quand choisir Brevo

- Mature email marketing suite with transactional email
- Broad SMB-friendly pricing on the email side

## Comparatif

| Feature | Spoki | Brevo |
| --- | --- | --- |
| Focus | AI-first Conversational Commerce OS | All-in-one email marketing + light chat/SMS |
| Primary channel | Official WhatsApp Business API (Meta BSP) | Email primary, SMS, chat and WhatsApp |
| AI Agents | 19 dedicated AI features: Sales, Customer Service, Custom, Voice, Agentic workflows | Limited / scope-specific |
| Broadcast campaigns | Native with segmentation, scheduling, A/B tests | Limited or not native |
| CRM layer | Contacts, pipeline, tickets, segments | Often requires external CRM |
| Native integrations | 100+ (Shopify, WooCommerce, HubSpot, Salesforce, Pipedrive, Zoho) | Varies |
| Data residency | EU (GDPR-native) | FR |
| Meta Tech Partner | Yes — Official BSP | Depends on BSP |
| Languages (UI) | 6 (EN, IT, ES, FR, DE, PT) | Varies |
| Pricing model | Transparent per-conversation (Meta rates) | Monthly plans by email volume + conversation fees |

## Prix

**Spoki** — Transparent pay-as-you-go, aligned with Meta Cloud API conversation categories. AI Agents, CRM, broadcast and 100+ integrations included.

**Brevo** — Monthly plans by email volume + conversation fees

## Migration de Brevo vers Spoki

Spoki importe contacts et historique depuis Brevo via CSV. La portabilité du numéro WhatsApp passe par le processus officiel Meta Cloud API (~72h). Un onboarding specialist gère la migration.

## FAQ

### Puis-je garder mon numéro ?

Oui, procédure officielle Meta ; Spoki gère la migration depuis Brevo.

### Spoki est-il plus cher que Brevo ?

Pay-as-you-go transparent, avec AI Agents, CRM, broadcast et intégrations inclus.

### Spoki propose-t-il des AI Agents ?

Oui — Custom, Sales, Customer Service et Voice AI entraînés sur catalogue et FAQ.

### RGPD et résidence UE ?

Oui. Entreprise UE, RGPD natif, support italophone.

## Parlez à un spécialiste

Réservez 30 min. Nous mappons Brevo sur Spoki et chiffrons la migration.

[Réserver](/fr/contact)