# Spoki vs Attio

> Attio is a flexible modern CRM; Spoki is a WhatsApp-first Customer Engagement Management platform that adds official WhatsApp Business API, AI Agents, broadcast campaigns, commerce flows and 100+ native integrations around the customer conversation.

Canonical URL: https://spoki.com/it/vs/attio

## TL;DR

- Attio — Modern flexible CRM for relationship-led go-to-market teams
- Spoki — AI-first Conversational Commerce OS: AI Agents + broadcast + CRM + 100+ integrations on the official WhatsApp Business API
- Ideal for Attio: Startups and GTM teams that want a highly customizable CRM database and already manage messaging elsewhere. For everything beyond that scope, Spoki wins.

## Quando scegliere Spoki

- Native WhatsApp Business API with Official Meta Tech Partner status — Attio needs external messaging tools for WhatsApp engagement
- AI Agents for sales, service, custom workflows and Voice AI trained on catalog, documents and FAQs
- Broadcast campaigns, segmented WhatsApp newsletters, cart recovery and post-purchase automations are native
- Built-in inbox, contacts, pipeline, tickets and conversation history for teams that sell and support inside WhatsApp
- 100+ native integrations including HubSpot, Salesforce, Pipedrive, Zoho, Shopify and WooCommerce
- EU data residency and GDPR-native operations for European teams

## Quando scegliere Attio

- Highly flexible CRM data model for startups and relationship-led teams
- Strong workspace UX for teams that want CRM customization before channel execution

## Confronto feature

| Feature | Spoki | Attio |
| --- | --- | --- |
| Focus | AI-first Conversational Commerce OS | Modern flexible CRM for relationship-led go-to-market teams |
| Primary channel | Official WhatsApp Business API (Meta BSP) | CRM records, email and workflow integrations |
| AI Agents | 19 dedicated AI features: Sales, Customer Service, Custom, Voice, Agentic workflows | Limited / scope-specific |
| Broadcast campaigns | Native with segmentation, scheduling, A/B tests | Limited or not native |
| CRM layer | Contacts, pipeline, tickets, segments | Often requires external CRM |
| Native integrations | 100+ (Shopify, WooCommerce, HubSpot, Salesforce, Pipedrive, Zoho) | Varies |
| Data residency | EU (GDPR-native) | Global |
| Meta Tech Partner | Yes — Official BSP | Depends on BSP |
| Languages (UI) | 6 (EN, IT, ES, FR, DE, PT) | Varies |
| Pricing model | Transparent per-conversation (Meta rates) | Seat-based SaaS tiers with workflow and data limits |

## Pricing

**Spoki** — Transparent pay-as-you-go, aligned with Meta Cloud API conversation categories. AI Agents, CRM, broadcast and 100+ integrations included.

**Attio** — Seat-based SaaS tiers with workflow and data limits

## Migrazione da Attio a Spoki

Spoki importa contatti e storico conversazioni da Attio via CSV. La portabilità del numero WhatsApp passa dal processo Meta Cloud API ufficiale e richiede ~72 ore. Un onboarding specialist dedicato gestisce la migrazione end-to-end.

## FAQ

### Posso mantenere il mio numero WhatsApp?

Sì. I numeri sono portabili tra BSP via processo Meta ufficiale; Spoki gestisce la migrazione da Attio.

### Spoki è più caro di Attio?

Spoki ha pricing trasparente pay-as-you-go allineato alle categorie conversazione Meta, con AI Agent, CRM, broadcast e 100+ integrazioni incluse — comparabile o più economico a scala.

### Spoki ha AI Agent?

Sì — Custom AI Agent, Sales AI Agent, Customer Service AI Agent, Voice AI e workflow Agentic AI, no-code e addestrati su catalogo, documenti e FAQ.

### Spoki è GDPR-compliant con data residency UE?

Sì. Spoki è un'azienda europea con data residency GDPR-native e supporto in italiano.

## Parla con uno specialista di migrazione

Prenota una call di 30 minuti. Mappiamo il tuo setup Attio su Spoki, manteniamo il numero e ti quotiamo la migrazione.

[Prenota una call](/it/contact)